- Irn-Bru is a soft drink originated in Scotland in 1901 and known for its distinctive orange and blue branding. - It uses controversial humor in its TV advertisements to get attention and promote the drink's uniqueness. However, this strategy has led to complaints at times. - While very popular in Scotland, Irn-Bru faces significant competition from other soft drinks internationally and struggles for recognition outside the UK due to its unusual flavor. Market research shows most non-Scots who try it do not like the taste.

1. Irn-Bru
EWAN WILD

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Directors and producers
Job growth 2014-2024 9%
Median salary for all directors in media, USA (as of 2015) $68’440
Average salary for motion picture directors and producers, USA: $105’550
Degree required: Generally a bachelors degree
the median household income in America across all jobs was $51,939.

3. • read scripts
• work with writers and provide feedback on the further development of scripts
• select actors - sometimes working with casting directors and producers during this selection process
• monitor rehearsals
• direct actors during the filming
• select locations for filming
• hold meetings with key departments such as camera, art department and costume during the planning stages and
throughout the filming
• agree the budget and schedule of the film with the producer
• be responsible for staying on budget and schedule
• supervise all creative aspects of the production
• work with the editor to present the final version of the film
• select music for the final film and/or work with a composer to decide on the musical score
• build and develop a network of contacts including writers, producers, film festivals and public funding bodies
• maintain contemporary technical skills
• have an awareness and knowledge of emerging industry trends.
• Average filming day for a director- between 10-12 hours

4. • Movie-making careers require persistence and tenacity to achieve success.
• Directors handle all the creative aspects of a production, from choosing cast members to conducting rehearsals, directing
the cast and crew, and working with film editors during post-production.
• Variable schedules and irregular hours are the norm for directors and producers, who frequently work on nights,
weekends and holidays. Work assignments last from one day to several months, according to the bureau. As a result,
movie-makers are under constant pressure to find their next job and endure long periods of unemployment. Most
directors and producers hold other jobs as they work on building a reputation within the industry.
• As of 2010, producers and directors held about 122,500 jobs.
• Twenty-nine percent were self-employed, followed by the motion picture and video industries at 23 percent.
• Sixteen percent worked in the third largest category of radio and television broadcasting.
• The remaining jobs were focused in the cable television and performing arts and spectator sports industries, at 7 and 4
percent, respectively.
• Directors learn their craft by working on other productions as actors, assistants, choreographers, film editors or writers

5. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (Unknown). Film Director:Career and Salary Facts. Available:
https://learn.org/articles/Film_director_Career_and_FAQs.html. Last accessed 13th SEP 2018.
Anon. (2018). Job profile: Film director. Available: https://www.prospects.ac.uk/job-profiles/film-director. Last accessed
13th SEP 2018.
Heibutzki, R. (2018). Facts About Careers in Movie Making. Available: https://work.chron.com/careers-movie-making-
8022.html. Last accessed 13th SEP 2018.

6. Info-graphic:
Put your info-graphic design work here.

7. Client research:
My client is Irn Bru. The drink was made in 1901 in Glasgow by Andrew greigg Barr, it was intended as a fruit flavoured
soft drink which supposedly tastes like a combination of orange and bubblegum. They advertise their products usually
through comedic adverts which shines a light on how good irn bru is.
Irn-Bru is made in Russia across five factories and Norway. Irn Bru exported all around the world to places such as spain
and germany, as well as some parts of Asia.
Irn Bru is also known for its famous combination of orange and blue as well as its comedic adverts, however these tend to
be very controversial and in the past as they have been accused of being transphobic. They never seem to be far from
controversy as their adverts usually include sexual innuendoes and almost bad language. However the adverts also appeal
to many people as they like the controversial humour that Irn Bru portrays.

8. Client research:
In 1946 they changed their name from Iron-Brew to Irn Bru. This is due to the fact that it wasn’t actually brewed and so
they couldn’t call it that, so they dropped some vowels and became what it is known as today.
Examples of their controversial ads:
All the ads follow the classic bright orange and blue colouring. Hey also use comedy frequently in their ads. The
fact that many view them as controversial can just be better for them as it puts their product in people’s minds.
Their ads heavily follow the idea that humour is the best way to sell as well as getting their name and product out
there to talk about.

9. Client research:
Irn Bru have also made adverts that use star power as a factor of persuasion. In 2007 they
released an advert mixing their product with the famous flying scene from the movie “The
Snowman”. They changed the lyrics to the famous song to work with their product, as well
as added the famous pair fighting over the can of Irn Bru. It has gotten over a million views
on YouTube, and many have regarded it as one of the classic adverts in history. It is a linear,
anti-realist advert that, like all Irn Bru adverts, uses comedy as a persuasion tactic for people
to buy it. The advert takes a turn when the snowman lets go of the child’s arm, making him
fall into the snow far below.
Another Irn Bru advert, one more recent, has again be seen as controversial, with people
phoning in for complaints. It features the slogan “Don’t be a can’t, be a can” with a
Scottish accent over it. The slogan, when said out loud in the accent, sounds like a
different word than it is, one that can’t be said on daytime TV. This advert is much more
recent, airing in early 2018.

10. Market research:
Irn Bru is a soft drink, so it has a lot of competition. Although it is the most popular drink in Scotland, cocacola is the most
popular drink in the majority of countries. Although there is no other soft drink that tastes like Irn Bru, it has heavy
competition due to the fact that many people don’t like the taste of Irn Bru. It is much less popular in other countries than
it is in Scotland. As there are so many different soft drinks, irn Bru will always have a lot of competition. It is described as a
“mix between orange and bubblegum” which are fairly common flavours in drinks, most notably Fanta and Tango, which
both have very popular orange flavoured soft drinks. However a place where it is beating the competition is Scotland. In
Scotland Irn Bru has been described as a second national drink of Scotland, behind whiskey. Irn Bru is the only soft drink
in Scotland that is more popular than coca cola. After the sugar tax was put in place, Coca Cola and Irn Bru went in two
different directions. Coca Cola raised their prices and
reduced the size of their bottles after the tax started whereas Irn Bru changed the recipe to halve the amount of sugar in
their drinks. This has caused heavy backlash as many people don’t actually like the new recipe.

11. Market research:
Other drinks usually take a different approach towards TV adverts. Pepsi also uses
star power in their adverts, footballers such as Lionel Messi, Marcello, and Dele Alli
have all been featured in Pepsi adverts. But Pepsi go a step further. These footballers
also demonstrate successful careers, as well as aspirational lifestyles, as these
footballs live luxurious lives. This is attractive towards many children as they look up
to these footballers and aspire to be just like them, making them want to buy the
product. The fact that they have such famous footballers helps as more kids like
them.
Coke takes a different approach to adverts, this linear realist story makes people think of
family and family values. It also may have a small degree of humour in the advert, as the
brothers still mess with each other. However its main purpose is to to be heartwarming
towards people. It uses referent power as factor of persuasion, which means the message
fits in with the viewer’s values. In the advert the big brother stops a bully, something
many people value. However it may also remind people of childhood. Having a big brother
to protect you is something a lot of people had and can make them reminisce about their
childhood.

12. Audience research:
Secondary research:
Irn Bru is majorly catered to young people and, although it appears to cater to more male people, the audience for Irn Bru
is very fifty-fifty gender-wise. Yougov.co.uk shows that it may be slightly tipped towards males, however it is definitely not
dominated by that gender. It also suggests that the majority of people are politically left. Irn Bru is also shown to be
associated with Dominoes pizza, Brewdog beer, and Glenn’s vodka. From a survey by Yougov, out of 1808 people, 556
people loved it, and only 165 people hated it. The rest voted as liked (542), okay(282) and disliked(263).
Screenshots and data from Anon. (Unknown). Irn-Bru. Available: https://yougov.co.uk/opi/browse/Irn_Bru. Last accessed 19th SEP 2018.

13. Audience research:
I did some primary research based around Irn Bru. The survey was targeted at the USA and England and so these results
are split between the two countries. The frequency in which people drank soft drinks was very mixed. However most of the
other questions were less mixed. 21.6% of people had a Coca-Cola product as their favourite drink, and 0% put Irn Bru. In
fact, of the few people who had heard of the product, only 15% said they actually liked the taste of it. These results suggest
that although it is a well known product in the UK, it is hardly known in the USA. In fact, no one who completed the short
survey said they’ve ever seen Irn Bru advertised. Below shows just two of the charts from the survey (some were unable to
be copied to the powerpoint).
How often do you drink soft drinks? Do you like the taste of Irn Bru?

14. Audience Research.- Primary Questions
What is something you like and dislike about Irn Bru?
-They can be entertaining but sometimes very cringy
If you have tried Irn Bru before how do you rate the quality?
-Very sugary and not a memorable taste
Do you find Irn Bru advertisements entertaining? If so, why?
-The shock factor is funny

15. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

16. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

17. Individual Idea:
Someone opens a can of Irn Bru. Camera then zooms in on the can to a different shot of people dancing a Scottish dance.
They then proceed to all fall down to one side, zooms out to another shot and it’s the person drinking from the can. Close
up of the can is then shown with the slogan next to it.
Advert starts in black and white, with sad music in the background Depressed guy is sitting at a table, a vending machine
behind him. Then he looks behind him to see Irn Bru in the vending machine. He walks up to the machine and buys a
drink. He opens up the can and takes a sip, more exciting and fast music plays and colour proceeds to come back onto the
screen. He then smacks the can down onto the table and the slogan “Don’t be a can’t, be a can show up next to it.”
Group Idea:

18. Planning Docs (TV Advert):
Crew list:
Chris – Director
Olly – Cameraman
Ewan – Location scout
Gemma – Writer
Will - Actor
Costume and other props:
Casual clothing, nothing orange. Something a regular student would wear. Jeans with a hoodie is the most suitable with
any colour except orange.
Two cans of Irn Bru, one as a spare in case something goes wrong.
Possibly a sticker of Irn Bru/Print a photo of a can.

19. Storyboard:

20. Location:
We’d be using a vending machine on the third floor, as it has the best layout for the best shots and angles.

21. Health and safety issues:

22. Script:
Script :
Shot of upset looking man walks in, sad music plays in the background (Goner by twenty one pilots:
https://www.youtube.com/watch?v=xFlUB2a3v3E)
Walks to vending machine to get a drink, sees the Irn Bru.
Fades out after pressing vending machine buttons(input sound)
Close up of the can at the bottom of the vending machine being picked up
Opens can and starts drinking (use obvious slurping sound) (input sound)
Exciting, happy music starts playing instantly as his eyes grow larger (Plays You Give Love a Bad Name – Bon
Jovihttps://www.youtube.com/watch?v=KrZHPOeOxQQ)
Slams down can on the table, close up of the can with the slogan next to it
Voice over of slogan “it can get you through”

23. Planning Docs (Advergame):
My game is a platformer. The goal is to try and get to the vending machines to collect as much Irn Bru as possible. But
while you’re trying to get to the vending machines, swarms of other drinks are trying to stop you. You must punch them,
avoid them, jump over them, whatever to try and make sure they don’t take away your lives. Once you catch Irn Bru cans,
you are able to throw them at the enemy cans for points, but watch out. The more cans you get the happier you are,
making you faster and better at jumping, but if you throw all of your cans you’ll lose your happiness, making you slower.
The game is endless and the only way to stop is to lose all three lives. The aim is to get as many Irn Bru cans as possible
from the vending machines. With more happiness, more colour is added to the game.

24. 2

25. Sound Effects:
Jump - https://freesound.org/people/jalastram/sounds/386611/
Punch cans - https://freesound.org/people/newagesoup/sounds/348242/
Punch machines - https://freesound.org/people/Ekuhvielle/sounds/211006/
Throwing can - https://freesound.org/people/TheLukasBanana/sounds/417217/
Can hitting - https://freesound.org/people/Tomlija/sounds/105418/
Collecting a can - https://freesound.org/people/ProjectsU012/sounds/341695/
Taking damage - https://freesound.org/people/dersuperanton/sounds/437651/
Game over - https://freesound.org/people/myfox14/sounds/382310/

26. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

27. Finished Stuff:
Finished pieces to be displayed on your blog.