The document describes Baryons' iRetail Suite, which provides various modules to help automate retail processes. The suite includes marketing, workforce management, product catalog, e-commerce, targeted advertising, and store location tracking modules. Specifically, the marketing module allows central offices to monitor stores, run campaigns and promotions, and track vendor payments. It also describes features of the footfall counting and analysis, campaign monitoring, compliance audit, and contract management modules.

1. 1
© 2020
Baryons Software Solutions Pvt. Ltd.
ISO 9001:2015 and ISO/IEC 27001:2013 Certified
Intelligent
Retail Suite
Making Retail Simpler
© 2020

2. 2
© 2020
iRetail Suite in a nutshell
iRetail Suite is an efficient tool for the automation
of several key processes of retail chains. The retail
chains could be Exclusive Brand Outlets (EBO) or
Multi Brand Outlets (MBO) having multiple
channels of retail. The solution can be used by small
or large format retailers with similar benefits.
What is iRetail Suite ?
Marketing
Module
Footfall
Counting &
Analysis
Workforce
Management
mProduct
Catalog
e-Commerce
Platform
Targeted Ads,
Custom
Development
Store Location
Tracker
Components

3. 3
© 2020
iRetail Suite – Marketing Module
It’s a stores – central office collaboration platform enabling retail
chains to work in a cohesive manner.
What is iRetail Suite – Marketing Module?
Daily sales monitoring
Stores Audit
Campaign Management for
new launches and promotions
Dissemination of product
information, man power training
on sale of new products
Contract Management
Alerts and news pushes
to stores
Vendor Payment management
and tracking
iRetail Suite - marketing module enables the following:
1
2
3
4
5
6
7

4. 4
© 2020
Marketing Module - In a nutshell
Employment On-Boarding
Store Presence, Training
videos/literature, Offers &
Promotions, Feedback,
Newsletter, Notifications,
Blogs & Articles.
Audit Mobile App
Targeted at Regional Area
Managers for specialised
audits
Partner/Stores Pay-outs Monitor
This modules enables tracking
of sales by partners in the
case of MBOs or franchises
case of EBO’s and make
appropriate payout
CM Mobile App
For Head Office and
senior management
Dashboard Status Monitoring
The dashboard provides the real-
time monitoring of several stores
related processes, such as:
Compliance status, Product
release and training status
Contract Management
Contracts Repository to
manage the contracts involved
in exclusive stores, large
formats retail and multi brand
outlet stores

5. 5
© 2020
Marketing Module - In a nutshell
Campaign Monitor
Store Presence, Training
videos/Campaign creation, tasks and
activity creation(Hard & Soft POSM),
activity allocation to partner/stores
(Campaign management agencies),
activity fulfilment and tracking.
Hence the process of the campaign
can be tracked on a regular basis.
The system provides campaigns via
emails, SMSs, Mobile Apps and E-
commerce channels, Offers &
Promotions, Feedback, Newsletter,
Notifications, Blogs & Articles.
Sales Target & Daily Sales Monitor
It enables setting targets for every
stores month-quarter-year wise.
Enables frequent review. One can
track targets assigned based on
products or stores
Compliance Audit
This modules enables tracking
of sales by partners in the case
of MBOs or franchises case of
EBO’s and make appropriate
payout

6. 6
© 2020© 2020
- Connecting with your partner at registered stores is just a tap away in iRetail
HO-Store Connect Portal
- HO-Store Connect Portal is an interface between concentric marketing -
operations – QA teams and the store managers. The marketing teams will be
able to convey timely updates about the products, newsletters, time-
constrained offers, alerts, notifications and promotions which ensures timely
implementation
- In Parallel, the stores can revert with feedback and any other queries on
operation that they face. Communication that would be of outmost importance
for the Marketing, Operations, QA teams in terms of evidence upload, geo
tracking, compliance record and rewards management
- A training module can be added on to HO-Store Connect Portal that lets you
centrally broadcast training and course material to all the stores including latest
techniques about pitching your product in an appropriate way. This covers
instructional videos, case studies, quizzes, and certification-specific material.
© 2020
HO-Store Connect Portal

7. 7
© 2020© 2020
- Compliance Audit creates a seamless workflow for the auditors to directly
communicate with partner stores and exclusive outlets; monitor their
performance and decide ratings accordingly
- CA offers a central control over all the stores while launching an audit for
either a few or to all stores in a geographic location
- Store auditing is a critical task for achieving business objectives, financial
reporting and making amendments to the store licensing policies. While fraud
cases have taken a toll, you may not want to risk your brand’s positive
perception
- CA as a web application and mobile app lets you run audits regularly while
involving the staff. This helps curb costs to an external agency and establishes
communication channel at both ends. Subsequently, regular exchange and
corrective measures on grievances can elevate the overall quality assurance
process.
© 2020
Compliance Audit (CA)

8. 8
© 2020© 2020
CA – How it works ?
© 2020
Identify Audit
Process
Find out the means
and duration of Audit
process. Audit can be
for one time and
repetitive.
Set
Standard
Collect
Data
Analyse
Data
Action out of
Results
Questionnaire to
ensure the brand
guidelines followed is
sent out to the
targeted store
managers.
Stores to reply back
with the required
information and
realistic proofs
attached.
Area executives
conduct rating and
the area managers
perform final
assessment before
submitting it to the
audit source.
Ultimately, the
quality leads directly
access the audit
details in the form of
analytic reports
generated by CA to
make action.

9. 9
© 2020© 2020
Sales Target & Daily
Sales Monitor
© 2020
Target Sale
Collect
Data
The operation team
will set and share the
periodical targets to all
stores partnered.
Acknowledgement
from partners tracked.
Sales updates in
form of invoices
uploaded on daily
basis in system by
partners against
the Targets set.
Tracking on targets,
daily sales enabled
for partners and
central office.
Insight reports can
be published for
central office.
- Helps manage the partner sales
- Enables central office to have a control on
complete sales management from setting
up a target through rolling out the pay-outs.
- In real quick time – sharing periodical
targets to partners and gaining
acknowledgements in online platform
whereas it takes lot of time in manual
process.
- Partners will pursue the targets with on the
fly update on daily sales as invoice formats
- Live tracking and insights published as
Targets vs Actuals to both Partners and
central offices
How its Work?

10. 10
© 2020© 2020
Partner/Stores Pay-outs Monitor
© 2020
Enables tracking of sales by
partners in the case of MBOs or
franchises in case of EBOs and
make appropriate pay-outs.
Payout
Track
Based on the sale
achievement pay-outs will
be declared and status
updated by central office.
Tracking on pay-outs
enabled for partners and
central office. Insight
reports can be published
for central office.
How it Works

11. 11
© 2020© 2020
- Campaign Monitor helps corporate monitor their retail marketing
campaigns along with their retail partners
- With Campaign Monitor, accelerate your marketing strategy driven by
highly responsive campaigns!
- In-store campaign handling was a task left untouched for long
resulting in improper communication between the marketing team
and the exclusive outlets, retail stores, and other store formats
- Campaign Monitor is a responsive tool that lets you connect with your
teams deployed at different levels in the field. Available as a web tool
and as an app for the handheld mobile device, it works by bridging the
dynamic disparities and narrowing the areas of concern.
Campaign Monitor
© 2020

12. 12
© 2020© 2020
Campaign Monitor – How it works ?
© 2020
Design Instruct Execute Report
The marketers design
the campaign and
allocate stores and
implementers from a
centralized workbench.
The instructions flow to
all stores and
implementers with their
respective
responsibilities and
deadlines.
The implementers
acknowledge back
completion of every
activity which gets
automatically verified
with location based
tracking. The vision
proofs are submitted.
The data captured from all
implementers gets
converted into analytic
reports. Instant access to
updated reports can be
accessed in PDF, XLSX and
other formats for timely
evaluation.

13. 13
© 2020© 2020
- Contract Management enables legal managers to set expectations with
required templates for partner stores and exclusive outlets about contract
management in a digital platform.
- Contract Management offers a central control over all the stores’ contracts
and set with a real time notification triggers to partners and legal counter-
parts to create, renew or amend
- Contract Management acts as repository of confidential documents and
ease out the process and turn around time of sharing documentation
across involved parties with a workflow
- Tracking of critical dates to action – This high time huddle in manual
process eliminated by Contract Management
- Contract Management shares real-time update on policy changes,
amendments and consecutive actions
Contract Management
© 2020

14. 14
© 2020© 2020
Campaign Monitor – How it works ?
© 2020
Get Set Review Action
The legal managers
initiate the contract
management process
with a proper
expectation set on
documents to be
processed.
Partners fulfil the
process by uploading
the required contract
documents against the
expectation set within
the given time set.
The legal and operations
counter-parts will
review the aspects
shared by partners.
Upon review activation of
stores set with a duration
of contracts. Assured
notification for renewal,
amendment enabled in
the system.

15. 15
© 2020© 2020
Provides the real-time monitoring
of several stores related
processes, such as:
- Compliance
- Sales
- Campaign status
- Product release updates
- Target and achievement status
Dashboard
© 2020

16. 16
© 2020© 2020
iRetail Marketing Solution as a business enabler for corporate enterprises and their partners to connect
and ensure marketing channel operations through below components;
iRetail Marketing Solution – Value Proposition
© 2020
Components Exclusive Stores
Partners/Channels
MBO (Multi Brand Outlets) LFR (Large Format Retail)
HO Store Connect Portal   
Compliance Audit 
Audit Mobile App 
Sales Targets and Daily Sales
Monitor
  
Partner/stores Pay-outs Monitor   
Campaign Monitor   
Campaign Monitor Mobile App   
Contracts Management   
Dashboard – Status Monitoring   

17. 17
© 2020© 2020
- One of the key parameters in measuring your customers’ interest in
shopping with you, is their footfall into your store and its frequency.
- Retailers may conduct marketing campaigns and advertise their products.
The first and the most important parameter which can show the success or
failure of the marketing campaign is the “Footfall” into the stores.
- Baryons’ Footfall and Analytics solution is based on a face recognition
system that uses the video captured by cameras at the entrance to your
store. The system does not require any specific behavior from the visitor to
be recognized. Also, there is no tag based counting or other enablers
involved. Hence our solution provides a reliable count of the people visiting
your store. System can easily Identify duplicates and multiple visits.
- Based on the collected Footfall Data, we have several analytical solutions to
monitor customer visit related data, such as, duration of time-spent,
frequency of visits, etc.
iRetail Suite – Footfall Counting and Analysis

18. 18
© 2020
iRetail Suite – Workforce Management
Baryons’ Workforce Enterprise is a solution to managing your
workforce efficiently. Be it a LFR with Multi-brand retail outlets or
Exclusive brand retail outlets, managing the workforce across multiple
metros and multiple outlets in each metro can be a challenge.
Baryons’ Workforce Enterprise lets you manage your workforce
across all locations efficiently and effectively.
Using Baryons’ Workforce Enterprise, retailers can realize several benefits, including:
 Reduced administrative overhead
 Lower cost of operation
 Improved efficiency
 Secure and accurate data with a
single repository to store it
Several functions related to the workforce, such as,
recruitment, training and development, time and
attendance, activity to resource allocation, goal-
setting and performance management, employee
engagement, etc. can be easily managed using our
solution.
 Automation of processes related to all the
HR functions, with reminders and alerts
 User friendly dashboard for executives to
monitor and track functions
 Periodic reporting with least human
intervention
© 2020

19. 19
© 2020
iRetail Suite – mProductCatalog
- Mobile as an end-user device is out-growing the desktops.
More and more people are using their phones for eShopping.
- Baryons’ mProduct Catalog enables your business to provide
your customer, access to your products and pricing. It enables
browsing through your products in the different categories
easily with fewer clicks. Where possible and required, your
product can be provided a 360 degree view. Also product
shades can be easily displayed.

20. 20
© 2020
iRetail Suite – eCommerce Platform
- On-line retail is in vogue today.
Shoppers believe they have access to
more products and can do a cost-
benefit analysis quickly to decide.
- Also, shoppers believe online shops
have better deals than physical stores.
Retailers can benefit immensely by
their on-line presence and increase
their sale.
- Baryons’ e-Commerce Platform
provides comprehensive
functionalities for a retailer to go on-
line and realize accelerated returns.
- Web presence will not only
increase customers and hence
revenue but also improve the
branding.
- Being a stellar provider of custom
e-commerce developments across
platforms, Baryons can take you
on-line in a shorter time and
provide the state-of-the-art
experience to your customers.

21. 21
© 2020
iRetail Suite – Targeted Ads, Custom Development
Baryons Targeted Ads platform can be used by retailers in several ways to
increase customer awareness and hence footfall.
 Ad-push to customers when they visit the store for
“New Arrivals”
 Ad-push to customers when new discounts/offer
are announced
 Ad-push to customers when new stocks have
arrived in categories that he/she had registered
their interest
Some of the scenarios where it has been used in the past are:
Retailers can increase their customer awareness of the products and promotions
in an efficient way using our Targeted Ads platform.

22. 22
© 2020
iRetail Suite – Store Location Tracker
- Hosted & Managed by Baryons
- Accessible via internet
- Data resides on 3rd Party cloud
- Technical Support included

23. 23
© 2020
info@baryons.netwww.baryonssoftsolutions.com
Baryons Software Solutions Pvt. Ltd.
ISO 9001:2015 and ISO/IEC 27001:2013 Certified
EmailWebsite
+91 000 000 0000
Contact
Customer Success
is Everything.