The document discusses the importance of intellectual property rights (IPR) in the fashion industry, highlighting how it protects creativity through copyrights, design rights, trademarks, patents, and geographical indications. It emphasizes the need for fashion designers to safeguard their unique designs, branding, and cultural heritage while navigating challenges related to the fast-paced nature of fashion trends. It also mentions the situation in India, where designers are actively protecting their work and advocating for better IPR enforcement.

1. I – Intellectual
P – Property
R - Right
-In fashion Industry

2. Hat
Garments/ textile/
technology
illustration/
Fashion Photography/
Brand/ Logo
Shoes
Shocks
“IPR in Fashion helps
creative aspirants to
protect their unique
sense of style and
functionality ranging for
variety of products”

3. http://totoi.com.au/wp-
content/uploads/2014/07/KerrieHess-
BCP-168A0642.jpg
How IPR safeguards?
Copyright
Design rights
Trade marks
Patents
Geographical
Indications
and Traditional
Knowledge

4. Copy rights
• Copy right include “© symbol”.
• Copyright protects the expression of creativity by the author, not ideas.
• Copyright arises automatically once a work is created. There is no need for
registration, unlike other areas of intellectual property (IP) such as patents,
registered designs and trade marks.
• A copyright owner has the exclusive right to:
• Copy the work (‘reproduction right’)
• Issue copies of the work to the public (‘distribution right’)
• Rent or lend the work to the public (‘rental/lending right’) and
• Authorize others to carry out any of these activities (ie licences).

6. Design Rights
• Design rights are concerned with protecting the appearance of a product.
• It can be done in two ways: Community designs and UK designs.
• Design can be protected as an unregistered Community Design for three years or
can be registered up to 25 years by registered community design.
• Design protection may be perceived by some as difficult to achieve due to the
short lifecycle of the product; however, while some fashion trends come and go,
others never fade and become classic and iconic pieces.
fashion design
Costume
design
product design
Furniture
planning
urban design
packaging designgraphic design
stage design
industrial
design

7. https://totallist.files.wordpress.com/2013/01/chanel-suit.jpg
The classic
Chanel suit – designed by Coco
Chanel in the 1930s – is still sold
today, for US$5,000 a suit.

8. Trademark ™
• A trade mark is a sign which distinguishes your goods from those of your
competitors.
• Products of lasting quality are always in demand and over time a psychological
association can develop with regard to product source and quality. The key to
creating and maintaining this connection is through use of a trade name and logo
on the product.
• Trademarks also depict brand value, as they often become symbols of ideas
propagated in association with the product.
• If there is a word, phrase, or design that is used by company repeatedly a trade
mark registration is required, so that nobody else uses it.
Versace’s medusa motif

9. Patent
• Technical innovation can push a fashion business ahead of the competition.
• Patent portfolio could help attract business partners or investors.

11. Geographical Indications and Traditional Knowledge
• Geographical indications are relevant to the fashion industry in terms of protecting
unique handicrafts and fashion articles originating from a specific location and
consisting of specific quality or reputation.
• Traditional or indigenous knowledge is also relevant in terms of the need to
protect unique cultural expressions in the designs, motifs and production
methodologies of the artisans and craftspeople of the country.

13. Trade secrets and new business models
• Trade secrets may range from a list of key suppliers and/or buyers, to use of
software tools for fashion design, to logistics management of the entire value
chain.
• Business models pertain to the management of logistics across the value chain,
from purchase of raw materials through to the manufacture of the products and
their display in stores.

14. Indian Scenario
• India has a rich textiles and handicrafts heritage in terms of abundant weaving, dying and
printing techniques, embroideries, motifs, designs and production know-how, all of which are
unique to the country and in need of protection.
• Indian fashion houses and designers have also resorted to taking strong actions against
people who infringe upon their original creative works.

15. "It is now a routine in our office to register designs and document them. We have a
complete cell in our office that deals with just this. In the past we've had some 8-9
cases of copying and once, there was a theft of the actual screens from our office."
- Ritu Kumar

16. References
• http://www.timesofmalta.com/articles/view/20140716/business-news/Intellectual-property-rights-in-
fashion-industry.527886
• http://www.own-it.org/uploads/files/244/original/The_IP_Guide_to_Fashion.pdf
• http://www.internationallawoffice.com/newsletters/detail.aspx?g=d777c173-befc-4799-bcf2-
1cb4c47fba46