The document discusses intellectual property rights (IPR) and intangible assets. It provides examples of patents, including brief descriptions. It notes that intangible assets do not exist in the physical world but can be characterized, valued, owned, transferred, and monetized. Brand image, secret formulas, and user bases are identified as some of the most valuable intangible assets, often worth more than physical plants and servers. Patents, trademarks, and copyrights are described as key types of intangible assets that can build brands and provide legal protection.

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Intellectual Property Rights
Basics of Patents
Case Studies & Examples

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IPR – Conventional Approach
Basics of IPR
Types of IPR Laws
Judgments
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IPR – Conventional Approach
Basics of IPR
Types of IPR Laws
Judgments
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IPR – Practical Approach
Case Studies Examples
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Case Study – 1
All-Cash Deal
2011
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Case Study – 1
$8.5 Billion
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Case Study – 1
$8.5 Billion
Intellectual Assets
Patents
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Case Study – 1
Patent Example – 1
“Synchronizing contacts”
US Patent 7743024
Filed: 05/01/2007
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Patent Example – 2
“Method of transmitting data in a communication system”
US Patent 7817625, Filed: 03/12/2008
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Patent Example – 3
“User interface icon for a portion of a display
screen”
US Patent D627791, Filed: 01/06/2009
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11. Patent Example – 4
“Instant messaging communication system and method”
US Patent 7996775, Filed: 12/19/2007
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Patent Example – 4
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Intangible Assets – IPR
Do not exist in Physical World
Can be Characterized
They are not financial instruments like cash, bank
accounts, bonds & stocks
Can be Valued & Owned
Can be transferred
Can be Monetized
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Most Valuable Asset
BRAND IMAGE
More Valuable Than
PHYSICAL ASSETS
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Most Valuable Asset
SECRET FORMULA
More Valuable Than
PHYSICAL PLANTS
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Most Valuable Asset
USER BASE
More Valuable Than
SERVERS
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1. Patents: right to exclude others from manufacturing, using or
marketing an invention for a limited period; Brands are built around
patents e.g. Apple (iPod, iPhone, iPad)
2. Trademarks: words, symbols or devices - registered and protected
by law - a name, logo, or tag line
3. Copyrights: legal protection to authors for original works of
authorship – software (code), books, films, plays, compositions
Intangible Assets – Valuation
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Intangible Assets – Summary
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