Intellectual Property Rights [Introduction]Anil Kumar
Intellectual Property Rights (IPRs) are legal rights that protect creations and/or inventions resulting from intellectual activity in the industrial, scientific, literary or artistic fields. The most common IPRs include patents, copyrights, marks and trade secrets.
Intellectual Property Rights [Copyright ]Anil Kumar
Copyright is a type of intellectual property that gives its owner the exclusive right to copy and distribute a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form
A patent is an exclusive right granted for an invention. To get a patent, technical information about the invention must be disclosed to the public in a patent application. The patent owner may give permission to, or license, other parties to use the invention on mutually agreed terms.
Intellectual Property Rights [Trademark]Anil Kumar
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Intellectual Property Rights [Trade Secret]Anil Kumar
Trade secrets are a type of intellectual property that comprise formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily ascertainable by others, and which the owner takes reasonable measures to keep secret. In some jurisdictions, such secrets are referred to as confidential information.
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media).Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.
Brand Study (Identity & Equity) I Brand I Brand Assets I Brand Associates I B...Anil Kumar
“Brand equity is described in terms of awareness association (image), attitude (overall quality), attachment (loyalty) and activity (word of mouth).”
-Lehman and Weiner
Intellectual Property Rights [Introduction]Anil Kumar
Intellectual Property Rights (IPRs) are legal rights that protect creations and/or inventions resulting from intellectual activity in the industrial, scientific, literary or artistic fields. The most common IPRs include patents, copyrights, marks and trade secrets.
Intellectual Property Rights [Copyright ]Anil Kumar
Copyright is a type of intellectual property that gives its owner the exclusive right to copy and distribute a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form
A patent is an exclusive right granted for an invention. To get a patent, technical information about the invention must be disclosed to the public in a patent application. The patent owner may give permission to, or license, other parties to use the invention on mutually agreed terms.
Intellectual Property Rights [Trademark]Anil Kumar
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Intellectual Property Rights [Trade Secret]Anil Kumar
Trade secrets are a type of intellectual property that comprise formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily ascertainable by others, and which the owner takes reasonable measures to keep secret. In some jurisdictions, such secrets are referred to as confidential information.
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media).Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.
Brand Study (Identity & Equity) I Brand I Brand Assets I Brand Associates I B...Anil Kumar
“Brand equity is described in terms of awareness association (image), attitude (overall quality), attachment (loyalty) and activity (word of mouth).”
-Lehman and Weiner
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand Positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
Repositioning means company sees a decrease in sales over time and/or major changes coming down the line, they know it is time to implement changes within the company. Brand repositioning is when a company changes a brand's status in the marketplace. This typically includes changes to the marketing mix, such as product, place, price and promotion. Repositioning is done to keep up with consumer wants and needs.
intellectual Property Rights [Industrial design]Anil Kumar
Industrial Design protection is a type of intellectual property right that gives the exclusive right to make, sell, and use articles that embody the protected design, to selected people only. Protection rights are provided for a period of 10 years.
Procedure For Registration Of Trademark In IndiaStartupwala
Procedure for Registration of Trademark in India, How to register trademark in India Guide, Brand and logo protection in India, registration of logo in India, How to apply for your TRADEMARK in India, Why to file Trademark, benefits of trademark application.
The above presentation is a step to simplify the concept of Trademark in India.It also focuses on the process of registration under the Trademarks Act 1999.
The presentation simplifies the steps involved and makes it easier to understand the same.
Note:-The following presentation is a general writing containing contents derived from basic knowledge and relevant books and articles.Also it is the original work of the writer.
A copyright is a legal right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematography films and sound recordings. Business entities often copyright instruction manuals, product literature and user guides. Copyright is usually owned by the maker of the work, but may also be owned by the employer of its creator or the person who has authorized the work (unless there is an agreement to the contrary in either case).
Many goods possess their particular properties due to their geographical origin.
GI is the best method to indicate the geographical origin of goods and services.
Many agricultural products; dairy products, wines and spirits owe their special quality and reputation to their geographical place of growth or processing.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand Positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
Repositioning means company sees a decrease in sales over time and/or major changes coming down the line, they know it is time to implement changes within the company. Brand repositioning is when a company changes a brand's status in the marketplace. This typically includes changes to the marketing mix, such as product, place, price and promotion. Repositioning is done to keep up with consumer wants and needs.
intellectual Property Rights [Industrial design]Anil Kumar
Industrial Design protection is a type of intellectual property right that gives the exclusive right to make, sell, and use articles that embody the protected design, to selected people only. Protection rights are provided for a period of 10 years.
Procedure For Registration Of Trademark In IndiaStartupwala
Procedure for Registration of Trademark in India, How to register trademark in India Guide, Brand and logo protection in India, registration of logo in India, How to apply for your TRADEMARK in India, Why to file Trademark, benefits of trademark application.
The above presentation is a step to simplify the concept of Trademark in India.It also focuses on the process of registration under the Trademarks Act 1999.
The presentation simplifies the steps involved and makes it easier to understand the same.
Note:-The following presentation is a general writing containing contents derived from basic knowledge and relevant books and articles.Also it is the original work of the writer.
A copyright is a legal right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematography films and sound recordings. Business entities often copyright instruction manuals, product literature and user guides. Copyright is usually owned by the maker of the work, but may also be owned by the employer of its creator or the person who has authorized the work (unless there is an agreement to the contrary in either case).
Many goods possess their particular properties due to their geographical origin.
GI is the best method to indicate the geographical origin of goods and services.
Many agricultural products; dairy products, wines and spirits owe their special quality and reputation to their geographical place of growth or processing.
Introduction
History of GI
Features of GI
Who can apply for the registration of a GI?
Contents of the Application
GI in India
Examples of geographical indications
TRADEMARK AND GI
A geographical indication (GI) is a name or sign used on certain products which corresponds to a specific geographical location or origin (e.g. a town, region, or country)
Examples: Basmati rice, Swiss watches etc
Geographical Indications (GI)
Types of GI
Why GI needs to be protected?
Advantages of GI
How are GIs Protected?
WIPO and GI
GI in India
Registration process
GI in Tamil Nadu
Geographical indications international & national perspective with specia...Vidya Menon
What is a geographical indication? Conceptual analysis and its evolution, laws-international and national for its protection, problems and challenges along with case studies and empirical study conducted within the state of Kerala.
Geographical indications international & national perspective with specia...Vidya Menon
What is G.I?- a conceptual analysis and its evolution, laws prevailing-national and international, problems and challenges in India along with case studies and findings from the empirical study conducted by the researcher within the State of Kerala.
Nanotechnology in Textiles [ Anti-bacterial, Water repellence, wrinkle resist...Anil Kumar
Nanotechnology is a growing interdisciplinary technology often seen as a new industrial revolution. Nanotechnology (NT) deals with materials 1 to 100 nm in length. The fundamentals of nanotechnology lie in the fact that the properties of materials drastically change when their dimensions are reduced to nanometer scale. Nowadays also the textile industry has discovered the possibilities of nanotechnology. So, we can define nanotechnology in textile as the understanding, manipulation, and control of matter at the above-stated length, such that the physical, chemical, and biological properties of the materials (individual atoms, molecules, and bulk matter) can be engineered, synthesized, and altered to develop the next generation of improved materials, devices, structures, and systems.
Application of Textiles I Technical Textiles I Home Tech I Pack Tech I Oek Te...Anil Kumar
A technical textile is a textile product manufactured for non-aesthetic purposes, where function is the primary criterion. technical textile materials are most widely used in filter clothing, furniture, hygiene medicals and construction material. Technical textiles include textiles for automotive applications, medical textiles, geotextiles, agrotextiles, and protective clothing.
The term ‘smart textiles’ is derived from intelligent or smart materials.Smart textiles can be described as textiles that are able to sense stimuli from the environment, to react to them and adapt to them by integration of functionalities in the textile structure. The stimulus as well as the response can have an electrical, thermal, chemical, magnetic or other origin.
MSME stands for Micro, Small, and Medium Enterprises. It was introduced by the Government of India in agreement with the MSMED (Micro, Small, and Medium Enterprises Development) Act of 2006. MSMEs are the enterprises involved in the processing, production, and preservation of goods and commodities.
A registered firm can also be transferred easily to a corporate entity, should the need arise for the same. Certain types of companies also protect the personal interest/assets of Partners/Directors in case of losses or debts.
Following are the common types of business structures prevalent in India and their notable features to help decide the best legal structure for your proposed entity.
The four main forms of business ownership are
Proprietorship, Partnership , Co-operatives ,Corporation and franchise.
Entrepreneurship Development [ Basic Concept ]Anil Kumar
Entrepreneurship development is the means of enhancing the knowledge and skill of entrepreneurs through several classroom coaching and programs, and training. This entrepreneur development process helps new firms or ventures get better in achieving their goals, improve business and the nation's economy.
Roles & Responsibilities of Merchandiser in an Fashion industry Anil Kumar
Merchandiser is the interface between Buyer & Exporter. He is the responsible from order analysis to shipment. So Merchandising is the very valuable in the Apparel Industry. The merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. He contact and communicate with the buyer till the final Shipment. He is the backbone of any industries.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
Dye is a coloured substance that chemically bonds to the substrate to which it is being applied. This distinguishes dyes from pigments which do not chemically bind to the material they colour. Dye is generally applied in an aqueous solution, and may require aftertreatment to improve the fastness of the dye on the fibre.
Dyes are usually soluble in water whereas pigments are insoluble. Dyes selection is very important when dyeing different types of textile fibre. Types of chemical dyes are Direct, Reactive, Vat, Sulphur dyes etc. All dyes required different chemical auxiliaries and different after treatment process. Each dyes possess different light, washing & rubbing fastness and having different characteristics also.
Dyeing is the application of dyes or pigments on textile materials such as fibers, yarns, and fabrics with the goal of achieving color with desired color fastness. Dyeing is normally done in a special solution containing dyes and particular chemical material. … In dyeing, it is applied to the entire textile.
Fiber, Yarn & Fabric I Basic of fabric I Fiber Classification I Yarn Manufact...Anil Kumar
Fibers are very thin, thread-like strands from which fabrics or cloth is made. Examples of fibers are natural (cotton, wool, silk, flax, jute) and Synthetic fiber (nylon, polyester, polyacrylic etc.). The fibres are spun through spinning process into yarn which can then be woven on a Loom by weaving techniques to make a fabric or cloth.
Element of Textile I Handloom I Parts of Looms & Accessories I Basic Weaves F...Anil Kumar
Textile is basic need of human being. It is a flexible material made by creating interlocking bundles of yarns or threads. Fiber is the first basic element of textile then it is converted in to yarn in the form of long thread through spinning. Yarn is converted in to fabric through various techniques like weaving, knitting, braiding, knotting, lace, bonding, punching, crochet and nonwoven. The Machine used for the weaving techniques is handloom or Power loom. Woven fabric is form by using basic weaves like plain, twill, satin/sateen.
Weaving is an interlacement of wrap and weft. Plain, twill and satin weave fabric are widely used in suiting, shirting and many more product.
Design principles are widely applicable laws, guidelines, biases and design considerations which designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics—provided the foundation for design principles via their accumulated knowledge and experience. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs.
Handlooms have their undisputed niche in the world of fabrics. Handlooms are dedicated weaves , a fine display of art and craftsmanship. Neither are sarees identical, nor patterns blindly replicated, no design cliché nor motifs repeated is the special characteristic of Indian handloom sarees
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success."
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.