Facebook targeting can be as overwhelming as trying to solve a Rubix cube. Let me help you discover the how, what and why of Facebook targeting with examples for every step in the funnel.

1. Facebook Targeting
AspiroAgency.com/concon/

5. Sales Funnel

6. Sales Funnel

7. Data Sources
• Declared Data
• Inferred Data
• Third-Party Data

9. • Country
• Designated Market Areas
• County/Region
• Cities
• Zip/Postal Codes
• Street Address
Locations

10. Languages

11. Connections
• Facebook Pages
• Apps
• Events

12. Age & Gender

13. Custom Audience

14. Custom Audience

15. Detailed Targeting

16. Demographics
• Relationship
• Education
• Work/Job
• Financial
• Home
• Ethnic Identity
• Parents
• Politics
• Life Events
• Generation

17. Interests
• Business & Industry
• Entertainment
• Family & Relationships
• Fitness & Wellness
• Food & Drink
• Hobbies & Activities
• Shopping & Fashion
• Sports & Outdoors
• Technology

18. • Automotive
• B2B
• Charitable Donations
• Digital Activities
• Expats
• Financial
• Job Role
• Media
• Mobile Device User
• Purchase Behavior
• Residential Profiles
• Seasonal & Events
• Travel
Behaviors

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21. Audience Insights

22. Audience Insights

23. Audience Insights

24. Audience Insights

25. Audience Insights

27. • Custom Audiences – Remarketing & Lookalike
• Interest Layering
• Full Funnel Example
• Dynamic Audiences
• Audience Insights
• Event Based
Examples

28. Remarketing

29. Remarketing

30. Remarketing

31. Lookalike Minimum Source Audience Size is 100

32. • DMA/State
• Family
• Interest
Oklahoma
City
Married/Ha
ve kids
High Income
Sooners
Fans
• Behaivor
Interest Layering

33. DMA/Inte
rests Income Family
Interest Layering

34. Awareness

35. Awareness

36. Consideration

37. Consideration

38. Pro-Tip
Custom Audience
and
(Behaivor + Interest + Demos)

39. Pro-Tip
1. Place Pixel on Landing Pages
2. Create Lookalike based on landing page traffic for additional
Top of Funnel Traffic segment
3. Remarket landing page visitors if they don’t move further in
the funnel or look at additional pages