SlideShare a Scribd company logo
IPC Media 
• IPC Media is a British publishing company founded in 1968, it’s most 
famous publication is NME (New Musical Express) Magazine, as well 
as a whole plethora of magazines covering various genres, for a wealth 
of audiences. Their magazines are now digital and in print – they have 
a circulation of 350 million copies a year, one of, if not, the largest in 
country.
A Brief History of IPC 
• Established in 1963, IPC was founded after various 
newspaper companies merged to form one company, 
originally called Fleetway – IPC was conceived in 1968. 
During World War Two, the women magazines the 
independent companies before IPC produced were 
essential to keeping morale up in these turbulent years.
Their Publications 
• IPC manage various publications – over 70 different magazines! Within these, the IPC 
website divides these publications into 7 categories: 
• - Country Life & Equestrian (Country Life) 
• - Fashion & Beauty (Marie Claire) 
• - Home Interest (25 Beautiful Homes) 
• - Lifestyle (Essential) 
• - Sport & Leisure (Soccer World) 
• - Women’s Weekly (Woman’s Own) 
• - Music & Young Men (NME)
NME 
• Launched in 1952, NME Magazine quickly became the most popular 
weekly music magazine in the country. Their demographic is 16-24 
year olds. In 2013, the magazine had a print circulation of just over 
18000, which may seem rather modest but with the rise of the digital 
magazine (fig. unknown) it makes it look slightly better. One of the 
last remaining ‘old school music weeklies’ NME focuses on the 
rock/indie genre. In more modern times, the magazine has been 
frequently been criticised for ‘obsessing’ over a particular band or 
artist, whilst not featuring other elements of the genre. In the last 
decade, Arctic Monkeys have been the prime focus of NME, causing 
annoyance to some readers. In it’s heyday, NME had a circulation of 
over 300000 copies!
World Soccer 
• World Soccer has been on our shelves every month since 1960 and is 
still going strong today. The IPC website describes their audience as 
“Male Football Enthusiasts aged 18-30”. As the title suggests, the 
magazine is about football, featuring interviews with those involved in 
the professional game, photos from recent games/events and analytic 
features on the beautiful game. The average age of those who read 
‘World Soccer’ is around 26. The Magazine has a circulation of 
approx. 30000 copies a month compared to the 12000 of rival 
publication FourFourTwo.
World Soccer 
• World Soccer has been on our shelves every month since 1960 and is 
still going strong today. The IPC website describes their audience as 
“Male Football Enthusiasts aged 18-30”. As the title suggests, the 
magazine is about football, featuring interviews with those involved in 
the professional game, photos from recent games/events and analytic 
features on the beautiful game. The average age of those who read 
‘World Soccer’ is around 26. The Magazine has a circulation of 
approx. 30000 copies a month compared to the 12000 of rival 
publication FourFourTwo.

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IPC Media Presentation

  • 1. IPC Media • IPC Media is a British publishing company founded in 1968, it’s most famous publication is NME (New Musical Express) Magazine, as well as a whole plethora of magazines covering various genres, for a wealth of audiences. Their magazines are now digital and in print – they have a circulation of 350 million copies a year, one of, if not, the largest in country.
  • 2. A Brief History of IPC • Established in 1963, IPC was founded after various newspaper companies merged to form one company, originally called Fleetway – IPC was conceived in 1968. During World War Two, the women magazines the independent companies before IPC produced were essential to keeping morale up in these turbulent years.
  • 3. Their Publications • IPC manage various publications – over 70 different magazines! Within these, the IPC website divides these publications into 7 categories: • - Country Life & Equestrian (Country Life) • - Fashion & Beauty (Marie Claire) • - Home Interest (25 Beautiful Homes) • - Lifestyle (Essential) • - Sport & Leisure (Soccer World) • - Women’s Weekly (Woman’s Own) • - Music & Young Men (NME)
  • 4. NME • Launched in 1952, NME Magazine quickly became the most popular weekly music magazine in the country. Their demographic is 16-24 year olds. In 2013, the magazine had a print circulation of just over 18000, which may seem rather modest but with the rise of the digital magazine (fig. unknown) it makes it look slightly better. One of the last remaining ‘old school music weeklies’ NME focuses on the rock/indie genre. In more modern times, the magazine has been frequently been criticised for ‘obsessing’ over a particular band or artist, whilst not featuring other elements of the genre. In the last decade, Arctic Monkeys have been the prime focus of NME, causing annoyance to some readers. In it’s heyday, NME had a circulation of over 300000 copies!
  • 5. World Soccer • World Soccer has been on our shelves every month since 1960 and is still going strong today. The IPC website describes their audience as “Male Football Enthusiasts aged 18-30”. As the title suggests, the magazine is about football, featuring interviews with those involved in the professional game, photos from recent games/events and analytic features on the beautiful game. The average age of those who read ‘World Soccer’ is around 26. The Magazine has a circulation of approx. 30000 copies a month compared to the 12000 of rival publication FourFourTwo.
  • 6. World Soccer • World Soccer has been on our shelves every month since 1960 and is still going strong today. The IPC website describes their audience as “Male Football Enthusiasts aged 18-30”. As the title suggests, the magazine is about football, featuring interviews with those involved in the professional game, photos from recent games/events and analytic features on the beautiful game. The average age of those who read ‘World Soccer’ is around 26. The Magazine has a circulation of approx. 30000 copies a month compared to the 12000 of rival publication FourFourTwo.