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Writing for the Web Kieran Lenihan 3 Dec 08
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What search engines look at ,[object Object],[object Object],[object Object]
Three Common Problems with Websites ,[object Object],[object Object],[object Object]
Why writing for the web is different? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before you start writing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a webpage title ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organising your page ,[object Object],[object Object],[object Object]
Headings should ... ,[object Object],[object Object]
Subheadings ,[object Object],[object Object],[object Object]
Where people’s eyes focus on a webpage ,[object Object],[object Object]
Where to use keywords (roughly in order of importance) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive and Active Voice ,[object Object],[object Object],[object Object]
Active where possible ,[object Object],[object Object],[object Object],[object Object],[object Object]
But Passive Voice has its use in web writing ,[object Object],[object Object]
What readers look for ,[object Object],[object Object],[object Object],[object Object]
How do they feel? ,[object Object],Tip 1 Be brief! More than 200 but less than 1000 words (approx 600 optimum)
Tip 2 Think of your reader ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember… ,[object Object],[object Object],[object Object],[object Object]
Questions to ask yourself ,[object Object],[object Object],[object Object],[object Object]
Readability ,[object Object],[object Object],[object Object],[object Object]
Could this be written better for the web? ,[object Object],[object Object]
Good Yahoo example of writing for the web
Finally some links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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