The document discusses the importance and benefits of blogging for businesses, as well as tips for writing effective blog posts. It notes that blogging can generate more website traffic, establish authority, engage customers, and reach a large audience. The key points for companies are to write strong, professional texts with a minimum of 300-400 words; focus content on creating value for customers rather than promoting the business; and naturally include a maximum of two keywords rather than stuffing texts with keywords. Blogging regularly is also important to show an active company.

1. Copyright Akwa
Many entrepreneurs still have a blog on their website, although not every
company blogs equally fanatically. Many have given up writing because it did
not have the desired effect, because they think they have nothing to write
about or because of lack of time. This while the benefits are great. Blogging
generates more traffic to your website, you get the chance to exude authority,
you create involvement with your customers and you can easily reach a large
audience - especially if you also share your blog posts on Social Media.
Even in 2021, writing blogs is still a very effective way to promote your
business online and achieve a good position in Google. In this post, I share
the three most important points you should pay attention to as a company
when writing blogs (and other website texts).
1. Write strong texts
It may seem like a dead giveaway, but a good text stands or falls by the
language and typing errors it contains. You can have written such a
professional and interesting article, if there are language errors, you will
undermine your own professionalism. It is also important to interest your
visitors from the very first moment. You do that in the introduction. A good
introduction captures the attention of visitors, the rest of the text will not let
go. Finally, the length of the text is very important. There is no maximum,
although it depends on the subject. Make sure your blog post has a
minimum of 300-400 words, this contributes to the findability of the text in
Google.
2. Be valuable to your customers
The content of your blog is also incredibly important. As an entrepreneur
you are naturally extremely enthusiastic about your own business. Yet it is
important to temper your own enthusiasm. Many companies tend to give too
much irrelevant information. Start with a clear goal and one clear topic with
which you create value for your visitors. When they read helpful tips on a
topic relevant to your business, they are more likely to ask you for tips than a
competitor. That is why it is also important to include internal links to other
pages in your blogs. In this way you help visitors who want to know more on
their way within your website. It is also important to keep adding to your
blog. This is a trap that many companies fall into. O en people start a blog
with enthusiasm, but a erwards it turns out that it takes too much time to
write and maintain. A blog where nothing has been posted for months or
years can give the idea that the company behind it is not so active anymore.
3. The pitfall of keywords
Many companies still think that it is important to include lots of keywords in
the text so that Google can index the article. This is no longer the case.
Why You Should Blog
Published on March 23, 2021
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✔ Drs. Christiaan Janssens, MBA
Voorzitter at SpaBelgium
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Google's algorithms have become so clever that adding too many keywords is
counterproductive. A er all, Google can see for itself what the article is
about and what its relevance is. One main keyword with a maximum of two
sub-keywords is more than sufficient. The most important thing is to process
the keywords in a natural way in the text. A text that is easy to read is a lot
more user friendly and Google understands this. A er all, you write the blog
for your visitors and customers, not for Google.
Drs. Christiaan Janssens
CRO Akwa Wellness
Published By
✔
Drs.
Christi
aan
Jansse
ns,
MBA
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✔ Drs. Christiaan Janssens, MBA
Voorzitter at SpaBelgium
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