Creating Great E-Newsletters provides tips for creating effective email newsletters. It recommends starting with a plan that includes the content, frequency, budget, and source. Key tips include only sending to those who opt-in, including relevant content, being consistent with frequency and style, timing emails appropriately, ensuring deliverability, using a recognizable from field, making the subject line informative but not too long, including scannable headlines and introductions, adding value through discounts, and avoiding words that may trigger spam filters.