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Listen to Tom's weekly radio show "Open for Business," online at http://kmmsam.com on Saturdays 11 AM till 2 PM Mountain Time. Click on "Listen Live." "Tom Egelhoff is the leading authority in the United States for doing business in small towns and small markets," Entrepreneur Magazine Radio I am the author of three books, "How to Market, Advertise And Promote Your Business Or Service in Your Own Backyard," (Wiley) and "The Small Town Advertising Handbook: How to Say More and Spend Less.""How to Market, Advertise and Promote Your Business or Service in a Small Town" The last book has been a textbook at the University of Alaska and Missouri State University. I write monthly columns