The document discusses several types of intellectual property assets that can be protected for businesses. These include business names and trademarks like brand names and logos, which identify products and services in the marketplace. Copyright can protect original website content, product information, and written materials. Trade secrets, like secret formulas, are valuable but must remain secret to retain value. Inventions can be patented if they are new, useful, and non-obvious, granting the owner rights to exclude others for up to 20 years.

1. Intellectual Property Assets
Let us look at the most common business assets listed to see what types of
Intellectual can protect be protected.

2. Business name
Your business name may also be your trademark.
Your business name is the name under which you manage the
business. It may also be an Intellectual Property asset of your
company. If you use your business name to distinguish your
products and services from those of your opponents, your
business name is also serving as your trademark

3. Brand names or logos
Your brand name and logo are your trademarks.
A brand name or logo is how consumers recognize your products and services
in the marketplace. As your products and services start growing reputations,
your brand value rises. Brand names and logos are Intellectual property assets
(trademarks) meriting protecting. Registering your trademark provides you 15
years of independent rights to use it, and you can renew it regularly, as long as
you are still using the trademark

4. Website content
Your original website content is protected through copyright
Your product and service information, videos, podcasts, and articles are all
important business assets. This content can be protected by copyright. Owning
copyright means you can restrict others from copying your original material

5. Product information
Your original product info is protected through copyright
Written material about your products and services is an important business
asset. This content can be protected by copyright. Owning copyright implies
you can check others from copying your original material

6. Secret formulas
Secret formulas are considered trade secrets and are helpful business assets.
There is no means to register your trade secrets, but to keep their business
value, trade secrets should remain secret. In some cases, you can get a patent
for a formula of ingredients. This gives the benefit of offering you registered
protection for the life of the patent.

7. Invention
If you have invented a new product with different functionality, it may be IP
that can be protected through a patent. If your product invention is valuable,
new and innovative, view applying for patent protection. Patent rights allow
you, the owner, up to 20 years to restrict others from composing, using or
selling your invention.