LoRa Alliance presentation Marketing Day 2016; Impacts & benefits from internet of things onto Digital Marketing stratégies & policies, and iterative product design
Sagemcom Speech regarding Major Trends with IoT LPWAN Geoloction challenges, and products solutions such as GPS Offload, WiFi sniffing, BLE proximity, and of course including native triangulation from LoRaWAN, whch brings overall disruption.
LoRa Alliance role & vision for IoT Governance - Digital Single Market supporter & GDPR friendly, @ECTA Regulatory Conference in Brussels, 9th of November 2016
Supelec m2 m - iot - course 1 - update 2015 - part 1 - warming - v(0.1)Thierry Lestable
Internet of things (IoT) & Machine-to-Machine (M2M) course from Supélec - Warming phase / Q1'2015 session. Introduction of New alliances : HomeKit, Nest, Allseen, OIC
Sagemcom Speech regarding Major Trends with IoT LPWAN Geoloction challenges, and products solutions such as GPS Offload, WiFi sniffing, BLE proximity, and of course including native triangulation from LoRaWAN, whch brings overall disruption.
LoRa Alliance role & vision for IoT Governance - Digital Single Market supporter & GDPR friendly, @ECTA Regulatory Conference in Brussels, 9th of November 2016
Supelec m2 m - iot - course 1 - update 2015 - part 1 - warming - v(0.1)Thierry Lestable
Internet of things (IoT) & Machine-to-Machine (M2M) course from Supélec - Warming phase / Q1'2015 session. Introduction of New alliances : HomeKit, Nest, Allseen, OIC
Orange IoT and LPWA Connectivity White Paper-EN-2018Orange Dev
Everything you need to know about IoT & LPWA networks (Low Power Wide Area) and their transformative potential for businesses and consumers alike in this white paper created by Orange. It includes:
An overview of LPWA technologies and their use cases across many verticals
In-depth looks at LoRa®, LTE-M and NB-IoT networks
The Orange view on the future of IoT for businesses and consumers
LoRa Alliance at Mobile World Congress 2016. LoRawan has become a globally accepted IoT wireless standard. This slide set shows the energy around the technology and explains the benefits of joining the LoRa Alliance.
Supelec m2 m - iot - course 1 - update 2015 - part 1 - warming - v(0.4)Thierry Lestable
January 2015 - Update M2M/IoT introduction, course in Supélec (Part1/3)...Brief review connectivity systems & smart Home + IoT major industry alliances...
To meet the new connectivity requirements of the emerging IoT segment, 3GPP has taken evolutionary steps on both the network side and the device side. A single technology or solution cannot be ideal to all the different potential IoT applications, market situations and spectrum availability. As a result, the 3GPP standardizing several technologies, including Extended Coverage GSM (EC-GSM), LTE-M and NB-IoT.
LTE-M, NB-IoT and EC-GSM are all superior solutions to meet IoT requirements as a family of solutions, and can complement each other based on technology availability, use case requirements and deployment scenarios. The evolution for these technologies is shown in figure #5. Technical studies and normative work for the support of Machine Type Communication (MTC) as part of 3GPP LTE specifications for RAN began in 3GPP Release 12 and are continuing with the goals of developing features optimized for devices with MTC traffic.
Supelec m2 m - iot - course 1 - update 2015 - part 3 - conclusion - v(0.1)Thierry Lestable
Conclusion - Supélec 2015 - course introduction to Internet of Things (IoT) and M2M. Multimedia part - Connected TV/Smart TV, 4K, cloud offers ramp-up, Net Neutrality
Partage d'expériences & perspectives IoT - Thierry Gaillet - Orange APIs Advocate - WEB2DAY 2017 :
Kits, Lora, LTE-M, 4G & plateformes
---------------------------
Vous concevez des objets que vous souhaitez connecter ? Vous développez des applis et services s’appuyant sur l’IoT ? Venez découvrir par l’exemple ce que nos clients, partenaires et nous mêmes avons prototypé, expérimenté, déployé et opéré. Nous partagerons notamment nos expériences vécues autour de différents capteurs, kits, chips, réseaux (2G, 4G, LoRa, etc.) et plateformes. Nous évoquerons aussi les nouvelles opportunités, dont LTE-M.
---------------------------
The Web2day festival is 3 intensive and festive days dedicated to digital trends and innovations. It’s a unique opportunity to meet with European startups, investors, media, influencers, big corporates in an exceptional setting and a relaxed atmosphere.
The Convergence of 5G and Internet of Things (IoT) is the next natural move for two advance technologies built to make users lives convenient, easier and more productive. But before talking about how they will unite we need to understand each of the two technologies.
Simply defined; 5G is the next-generation cellular network compared to 4G, the current standard, which offers speeds ranging from 7 Mbps to 17 Mbps for upload and 12 Mbps to 36 Mbps for download, 5G transmission speeds may be as high as 20 Gbps. Latency will also be close to 10% of 4G transmission, and the number of devices that can be connected scales up significantly which warranted the convergence with IoT.
This presentation gives an idea of how IOT is shaping Telco vendors network architecture and business models. The space of IOT and its opportunities and challenges
Geolocation with LPWAN LoRa IoT Networks, a "Must have" Killer application. Benefits from Radio degree of Freedom brought by LoRaWAN Network, adaptive data rates, Femtocells densification - illustration of performance trends.
Authors: Thierry Lestable (Ph.D), Massinissa Lalam (Ph.D) and Maxime Grau
Orange IoT and LPWA Connectivity White Paper-EN-2018Orange Dev
Everything you need to know about IoT & LPWA networks (Low Power Wide Area) and their transformative potential for businesses and consumers alike in this white paper created by Orange. It includes:
An overview of LPWA technologies and their use cases across many verticals
In-depth looks at LoRa®, LTE-M and NB-IoT networks
The Orange view on the future of IoT for businesses and consumers
LoRa Alliance at Mobile World Congress 2016. LoRawan has become a globally accepted IoT wireless standard. This slide set shows the energy around the technology and explains the benefits of joining the LoRa Alliance.
Supelec m2 m - iot - course 1 - update 2015 - part 1 - warming - v(0.4)Thierry Lestable
January 2015 - Update M2M/IoT introduction, course in Supélec (Part1/3)...Brief review connectivity systems & smart Home + IoT major industry alliances...
To meet the new connectivity requirements of the emerging IoT segment, 3GPP has taken evolutionary steps on both the network side and the device side. A single technology or solution cannot be ideal to all the different potential IoT applications, market situations and spectrum availability. As a result, the 3GPP standardizing several technologies, including Extended Coverage GSM (EC-GSM), LTE-M and NB-IoT.
LTE-M, NB-IoT and EC-GSM are all superior solutions to meet IoT requirements as a family of solutions, and can complement each other based on technology availability, use case requirements and deployment scenarios. The evolution for these technologies is shown in figure #5. Technical studies and normative work for the support of Machine Type Communication (MTC) as part of 3GPP LTE specifications for RAN began in 3GPP Release 12 and are continuing with the goals of developing features optimized for devices with MTC traffic.
Supelec m2 m - iot - course 1 - update 2015 - part 3 - conclusion - v(0.1)Thierry Lestable
Conclusion - Supélec 2015 - course introduction to Internet of Things (IoT) and M2M. Multimedia part - Connected TV/Smart TV, 4K, cloud offers ramp-up, Net Neutrality
Partage d'expériences & perspectives IoT - Thierry Gaillet - Orange APIs Advocate - WEB2DAY 2017 :
Kits, Lora, LTE-M, 4G & plateformes
---------------------------
Vous concevez des objets que vous souhaitez connecter ? Vous développez des applis et services s’appuyant sur l’IoT ? Venez découvrir par l’exemple ce que nos clients, partenaires et nous mêmes avons prototypé, expérimenté, déployé et opéré. Nous partagerons notamment nos expériences vécues autour de différents capteurs, kits, chips, réseaux (2G, 4G, LoRa, etc.) et plateformes. Nous évoquerons aussi les nouvelles opportunités, dont LTE-M.
---------------------------
The Web2day festival is 3 intensive and festive days dedicated to digital trends and innovations. It’s a unique opportunity to meet with European startups, investors, media, influencers, big corporates in an exceptional setting and a relaxed atmosphere.
The Convergence of 5G and Internet of Things (IoT) is the next natural move for two advance technologies built to make users lives convenient, easier and more productive. But before talking about how they will unite we need to understand each of the two technologies.
Simply defined; 5G is the next-generation cellular network compared to 4G, the current standard, which offers speeds ranging from 7 Mbps to 17 Mbps for upload and 12 Mbps to 36 Mbps for download, 5G transmission speeds may be as high as 20 Gbps. Latency will also be close to 10% of 4G transmission, and the number of devices that can be connected scales up significantly which warranted the convergence with IoT.
This presentation gives an idea of how IOT is shaping Telco vendors network architecture and business models. The space of IOT and its opportunities and challenges
Geolocation with LPWAN LoRa IoT Networks, a "Must have" Killer application. Benefits from Radio degree of Freedom brought by LoRaWAN Network, adaptive data rates, Femtocells densification - illustration of performance trends.
Authors: Thierry Lestable (Ph.D), Massinissa Lalam (Ph.D) and Maxime Grau
What are LPWA networks and what are their advantages ?
What are their characateristics in comparison with other telecom technologies ?
What are the differences between LPWA technologies, especially Sigfox and LoRa ?
3GPP Standards for the Internet-of-ThingsEiko Seidel
Presenation by 3GPP RAN3 Chairman - Philippe Reininger - at the IoT Business & Technologies Congress (November 30, in Singapore). Main topics are eMTC, NB-IOT and EC-GSM-IoT as completed in 3GPP Release 13 and enhanced in Release 14
CNAM course part 2, Introduction to Internet of Things (IoT), and M2M (Machine to Machine)...Long Range Low Power (LRLP) Networks (SigFox, LoRA), 4G LTE, Smart Grids, and Intelligent Transport System (ITS) / SmartCar
LPWAN Technologies for Internet of Things (IoT) and M2M ScenariosPeter R. Egli
Rapid technological advances in the past made possible the miniaturization of network devices to meet the cost and power consumption requirements in IoT and M2M scenarios. What is missing in this picture is a radio technology with both long range capability and a very low cost footprint. Existing radio technologies such as 3G/4G or Short Range Radio do not aptly meet the requirements of IoT scenarios because they are either too expensive or are not able to provide the required range. Other wireless technologies are geared towards high bandwidth which is in most cases not a requirement for IoT.
Emerging LPWAN technologies such as ETSI LTN or LoRAWAN are poised for filling the gap by providing long range (up to 40km) and low power connectivity. These technologies allow low cost radio devices and operation thus enabling scaling up IoT applications.
Overview of which LPWAN technologies (LoRa, Sigfox, Weightless, etc.) are right for various IoT applications. Clear look at the pros and cons of each technology.
Black & Veatch Smart Integrated InfrastructureBlack & Veatch
Our business, utility and city environments today are complicated by fluctuating markets, aging infrastructure, shrinking budgets and competing priorities. At the same time, a data revolution is underway. The Internet of Everything is expanding our connectivity to data, people, processes and things. This revolution is a red carpet for transformative technologies that use data to redefine standard operations and cultivate new system-wide intelligence at utilities and along roadways, in cities and beyond. Take a look at these Black & Veatch Smart Integrated Infrastructure solutions and projects that are helping build a cleaner, more efficient world.
Meetup 4/2/2016 - Functionele en technische architectuur IoTDigipolis Antwerpen
Meetup waar we samen met iedereen die interesse heeft nadenken over een open IoT architectuur voor Antwerpen.
http://www.meetup.com/DigAnt-Cafe/events/228254825/
Tijdens het Cross Media Café - Uit het Lab was Oana Inel te gast als spreker. Oana Inel, onderzoekster, presenteert Dive, een project van Beeld en Geluid in samenwerking met de Vrije Universiteit, waarmee je op een nieuwe manier door media bestanden kan zoeken. Door menselijke interpretaties te combineren met zoeksoftware, kun je grote multimedia archieven op een andere manier in kaart brengen.
Short overview on the evolution of NFC to accommodate broader IoT use cases including security, two-factor authentication and other applications of long range, low power wireless networking.
I have created this executive summary after studying hundreds of pages of reliable research papers in regards to IoT and the economic impact in different sectors.
Although being made early 2017, it is still applicable and with a total potential impact of $3.9 - 11.2 Trillion USD per Year by 2025 across 9 Settings, it is a subject will impact you and your business in one way or the other.
Note: All data is attributed to its source.
Slides from Mr. Georgios Tselentis, EC, DG CONNECT, Net Futures, Experimental Platforms.
Presented at CSC 2016, session2: Open Session on IoT Large Scale Pilots for Reference Zones in EU cities.
CEO sustainability club Luxembourg presentation Olivia Walker - Frost&Sull...francoisneu
Great presentation from Frost & Sullivan in Luxembourg at CEO Sustainability Club (by IMS Luxembourg) on the "Mega Trends" which will change the economy in the coming years.
Sensing-as-a-Service - An IoT Service Provider's PerspectivesDr. Mazlan Abbas
UM-MCMC Connected Communities and Internet of Things (IoT): Building Value through Visibility
at Universiti Malaya (UM)
Wednesday, December 10, 2014 from 8:00 AM to 4:00 PM (MYT)
Kuala Lumpur, Malaysia
IoT-Where is the Money? - Chandrashekar Raman, Engagement Manager, IoT Strate...Lounge47
“Internet of Things (IoT) – Where is the Money?” - This talk highlighted the need for innovative business and technical models. Top 5 key takeaways from the session: 1) Analyze business models from the perspective of targeting “control points” (allows disproportionate share of value e.g. platform), “network externalities” (users generate more users e.g. facebook) and “virtuous cycle” (self-propogating value system e.g. Twitter: tweets generating more, value, tweeters and users) 2) Fog computing (solutions at the edge of the network) should be considered for "time sensitive" or "mission critical" solutions 3) IoT Stats 2013: $1.7B funding, 186 deals, 30% up YOY, 75% up on exits, largely in platforms; Cisco estimates 50B connected devices by 2020, economic value of 19 trillion added in next decade 4) Manufacturing and Smart Cities most immediate opportunities in Enterprise space 5) Key Challenges are security and time-sensitive networking. In summary, IoT Startups focused in a hot space need to pick clever business models relative to the competition.
Internet of Industrial Things Presentation - Sophie Peachey - IoT Midlands Me...WMG, University of Warwick
Sophie Peachey, Director of Innovation & Insight at Axillium Research Ltd discusses a new funding opportunity through the Advanced Manufacturing Supply Chain Initiative in the area of the Internet of Things.
Designing for Manufacturing's 'Internet of Things'Cognizant
The deeper meshing of virtual and physical machines offers the potential to truly transform the manufacturing value chain, from suppliers through customers, and at every touchpoint along the way.
Mark Goldstein, President of International Research Center gave the opening keynote address “Internet of Things – Transformative Megatrends for Sustainability” to the IEEE Conference on Technologies for Sustainability (IEEE SusTech, http://sites.ieee.org/sustech/) on October 10, 2016 in Phoenix, AZ. He explored the next Internet wave, the Internet of Things (IoT), expected to connect tens of billions of new sensors and devices in the coming years driving sustainability while transforming home, business, government, industrial, medical, transportation, and other complex ecosystems. This deck examines how IoT will be implemented and monetized creating new business models from pervasive sensor deployments and data gathering, accompanied by new privacy and security risks. Explore IoT’s roadblocks and operational challenges, emerging standards and protocols, gateway and wireless integration, and big data strategies and opportunities.
Smart Digital Port Market Transformation thanks to Internet of Things (IoT), Artificial Intelligence (AI), Digital Twin, (private) 5G/B5G, C-V2X, and Robotics (incl. UAV/UTM).
Whilst first commercial deployments of the next 6th Generation Cellular Networks are estimated to land in 2030, bringing ubiquitous intelligence, hyper-connectivity, merging physical and cyber domains, triggering new usages and services, the Robotics market size is forecast to reach USD 214.68 billion, growing at a compound annual growth rate of 22.8% by 2030, with a valuation of approximately USD 340 billion by the end of 2040. We’ll thus highlight key usages and services within the wide domain of robotics that start to benefit from 5G/B5G, and that will be reinforced and upscaled thanks to 6G technology.
industry overview of technology (A.I, C-V2X, 5G/6G) and application (DMS/ADAS, A.V, A.R, ...) trends being deployed or coming in near future, to adress the challenge of the Decade for Road Safety: cutting deaths and injuries by 50% by 2030. Taking this opportunity to identify some 5G/B5G/6G promising features to support the vision.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. LoRa-Alliance.org - 1
LoRa Alliance, Inc. Confidential.
This material should not be shared with people outside the LoRa Alliance without express written permission
The LoRa™ Alliance
“Beyond Marketing Disruption, new Design paradigm”
Thierry Lestable, Ph.D, Vice-Chair
2. LoRa-Alliance.org - 2
The 4th Industrial Revolution
500 billion Euros invested into IoT
worldwide by 2020
(Source : Accenture)
30 to 212 billion
Connected objects by 2020
(5 billion today)
(sources IDC, Institut Montaigne, Accenture)
27 %
Of all Data are generated by connected objects in 2020.
(Source : IOC-The Digital Universe of Opportunity-2014)
74 billion euros
Of value creation in France itself by
2020
(source : Institut Montaigne)
$7,1 Trillion Global Market
(sources McKinsey)
3. LoRa-Alliance.org - 3
Overall IoT Market Forecast by 2025
Source: McKinsey, June 2015
The industrial IoT
Global Market is
massive, and
requires
appropriate
solutions NOW.
Most of early Market focus for non-LPWAN
LPWAN will represent
+26% of IoT
4. LoRa-Alliance.org - 4
Towards Smart Nations
LoRa Alliance Confidential – see title page for instructions
Source: Libelium
IoT LPWAN
Technologies enable
Smart Cities, and
eventually Smart
Nations to take-off
for the benefit of
both Customers, and
Citizens
5. LoRa-Alliance.org - 5
The LoRa™ Alliance
“ENABLING THINGS TO HAVE A GLOBAL VOICE”
Democratization & Acceleration of IoT Services
LoRaWAN
LoRaWAN
LoRaWANLoRaWAN
LoRaWAN
LoRaWAN
6. LoRa-Alliance.org - 6
LoRaWAN™ nationwide Networks Roll-out status
23 announced nationwide IoT deployments
LoRaWAN clearly contributes to
Building a Digital Single Market, beyond
pan-European!
« Nobody should be excluded from access to
at least basic connectivity » Andrus Ansip
Full Roaming & Switching (No SIM Cards)
EoY’16
7. LoRa-Alliance.org - 7
IoT Impact on Competitive landscape
LoRa Alliance Confidential – see title page for instructions
Source: Michael Porter, Harvard Business Review
“The basis of competition thus shifts from the functionality of a discrete product to the performance of the broader
product system, in which the firm is just one actor. The manufacturer can now offer a package of connected equipment
and related services that optimize overall results. Thus in the farm example, the industry expands from tractor
manufacturing to farm equipment optimization”
towards Systems of Systems
1 - Product
2 – Smart Product
3 – Smart, connected Product
4 – Product system
5 – System of systems
Sensors/computing
8. LoRa-Alliance.org - 8
Smart Agriculture
Optimization of Irrigation
Optimization of Fertilizer Consumption
Joint Automatisation of Irrigation & Fertilization
• Improved reactivity (e.g. Sprinkle switched-Off as
soon as rain)
• Increased efficiency of ManPower Costs savings
Water Consumption Reduction: 10-15% / year
Fertilizer Consumption Reduction: 20% / year
9. LoRa-Alliance.org - 9
Smart Agriculture & Environment illustrations: Towards Global
Digital Market
Solar powered air quality sensor
in Cotonou, Benin, sending data via SMS
Solar-powered, Wi-Fi enabled soil moisture node at the Asian Institute of Technology in
Bangkok
LPWAN LoRaWAN™ ensures
viability & sustainability of
those models
10. LoRa-Alliance.org - 10
IoT Transforming Product Designs
LoRa Alliance Confidential – see title page for instructions
Source: Microsoft
“Design has progressed from the design of objects to the design of systems and on
to the design of complex adaptive systems”
Source: Joichi Ito’s Research Statement, June 12, 2016
Director, MIT Media Lab
GDPR Friendly - Security,
Privacy & Trust
11. LoRa-Alliance.org - 11
Sagemcom – SICONIA™ End Devices
Volume: 20cm3
IP65
Multi-sensors embedded for multi-usage
White Label for B2B
12. LoRa-Alliance.org - 12
Predictive Maintenance: White Goods
Remote Predictive Maintenance
• Identification of malfunctions BEFORE failure :
• Decreasing number of After-sale calls
• Increasing the Life/duration of the product
Insightful Information regarding the Customer
behavior/usage
• Optimized Maintenance of Legacy/exising Products
• Enhanced Design for New Products
Amazon Dash button
Is outdated already
13. LoRa-Alliance.org - 13
Tracking Solutions
LoRa Alliance Confidential – see title page for instructions
Child Care
Elderly & Disabled Care
Disaster Management
Vehicle Tracking
Fleet Management
Parcel, Bags Tracking Pets & Animals Tracking
Tracking
capability is THE
Key Disruptive
Enabler in IoT,
fueling
Innovative
Marketing
services!
16. LoRa-Alliance.org - 16
Smart Parking for Smart Cities
Magnetic & ultrasonic detection
(>99.8% vehicle detection, +10 years battery Life)
Driver Guidance
Historical Data Analytics
Enforcement Alerting & Policy Optimization
Real Time Data Acquisition
17. LoRa-Alliance.org - 17
Street Lighting for Smart Cities
Optimization of Lighting intensity & kindling frequency :
• Energy Consumption Reduction: 70-85% / year
• Example of Oslo : 10 000 lamps deployed for 70%
Energy Consumption
Monitoring & Predictive Maintenance :
• Maintenance Costs Reduction: 30-50% /year
18. LoRa-Alliance.org - 18
Emergency & Disaster Management – Early warnings & Tracking
American Red Cross.: installation of a smart home sensor network for fire
detection in informal settlements in Nairobi, Kenya.
regional travel patterns in West Africa based on mobile phone data and demonstrates
how anonymized call detail records (CDRs) can inform healthcare response activity in the
event of an outbreak of infectious disease, such as Ebola
Flood detection,
Forest Fires,
Avalanche…
Open Data & Open
platforms should
be encouraged for
those Domains !
19. LoRa-Alliance.org - 19
IoT is all about Data
LoRa Alliance Confidential – see title page for instructions
From building a good product to
providing & deploying a good Solution
Data Monetization
20. LoRa-Alliance.org - 20
Big Data, Machine Learning (ML) & Artificial Intelligence (AI)
LoRa Alliance Confidential – see title page for instructions
“It’s the power to send relevant, timely, and engaging content to every customer, every
time, at any scale”
Source: Boomtrain Next stage is to connect A.I. to CRM
- New Design
rules
- After-sale
services
- Marketing
- Human
Resources
- Strategy
Marketing needs to get involved
21. LoRa-Alliance.org - 21
Iterative IoT Product Design: Virtuous Circle
LoRa Alliance Confidential – see title page for instructions
User/
Device
Network
Platform
Big Data,
Analytics,
ML
Designer/
CUX
Know/Identify quickly if product
experience is up to expectations, or if it
requires adjustments!
22. LoRa-Alliance.org - 22
CUstomer eXperience (CUX) Benefits & Opportunities
LoRa Alliance Confidential – see title page for instructions
(Ultimately) No longer requires the use of:
Accurate insights can be gathered thanks to massive data
collected directly from Devices used by, or in relation
(context) with the User/Customer
Better Understanding of CUX
Direct evaluation of Needs/Usages
Eliminate the Need for Surveys, or similar Time-
consuming Market data collection
Better Targeting
Advertising more relevant
& accurate to Customer Needs
Wider & more diverse Ecosystem
Cross-selling & Brand consolidation
Banner Ads & pop-ups
Benefits
Opportunities
23. LoRa-Alliance.org - 23
Predictive Social Media
• IoT is Social Media Friendly, thanks to Platforms
• Thanks to A.I automated posts/contents on Social Media could be
regularly generated through platforms
• IoT Ecosystems IoT Communities beyond Developers Adopters
— Could be centered around Service/Solution OR particular Device
— Increase the Scope & Reach out to Communities beyond the initial usage
LoRa Alliance Confidential – see title page for instructions
Automated & Reliable social Media
strategy/campaign
Increased Diversity of Communities
&
easier to predict their development
24. LoRa-Alliance.org - 24
LoRaWAN™ IoT ECOSYSTEM – Multi-source/Multi-Vendor value chain
Open Ecosystem, with Interoperability & Certifications
Bootcamps, Hackathons and very soon a Community Forum
Supporting & Helping IoT Developpers Innovation & Adoption
End-to-End Solutions
25. LoRa-Alliance.org - 25
LoRa™ Alliance – Worldwide Community
LoRa-Alliance.org
+400 Member Companies
49 countries
APAC
LATAM
M.E
N.A
Thriving IoT Ecosystem:
Consolidation
Worldwide
+50Trials(approx)
Maximize Marketing benefits!