The document discusses the benefits of Internet of Things (IoT) technology for the Muslim world. It describes how connecting physical assets through sensors can help monitor things like health, transportation, and resource usage. The data collected from these connected devices and sensors can provide insights and optimization opportunities. New business models are emerging around monetizing sensor data through "Sensing as a Service" where data is licensed to applications and organizations. The document advocates for building an IoT ecosystem in Malaysia as a testbed for connecting infrastructure and developing smart city applications.

1. Internet of Things (IOT)
Benefits for the Ummah
Keynote Address
Dr. Mazlan Abbas
CEO, REDtone IOT
INFORMATION AND COMMUNICATION TECHNOLOGY FOR THE MUSLIMS WORLD (ICT4M) 2014

2. Agenda
• The World Has Become Smarter
• The Need for Internet of Things (IOT)
• Monetizing the Data – The New Source of Revenue Growth
• What is IoT?
• Sensing-as-a-Service – The New Business Model
• The Importance of An IoT Eco-System
• Summary

3. More Connected Devices Than People
6.3 Billion
6.8 Billion
7.2 Billion
7.6 Billion
500 Million
12.5 Billion
25 Billion
50 Billion
World
Population
Connected
Devices
Connected
Devices
Per Person
0.08
1.84
3.47
6.58
2003
2010
2015
2020
More
connected
devices
than
people
[Source: Cisco IBSG, April 2011]

4. Smart, connected things offer exponentially
Building
expanding opportunities
Smarter
World
Value
Compete
Boundaries
Cut across and transcend traditional product boundaries. !

5. The changing nature of products is also disrupting value chains,
forcing companies to rethink and retool nearly everything they do
internally.

6. Poses A New Set of Strategic Choices
How value is created and captured?
How the amount of new (and sensitive) data
is utilized and managed?
How relationships with traditional business
partners such as channels are redefined?
What roles companies should play as
industry boundaries are expanded?

7. What makes smart, connected products fundamentally
different is not the Internet, but the changing nature of the
“things” and business.

8. The Need to Connect Assets/Objects/Things
Monitoring of Assets – Typical Everyday
I need to
maintain the
quality of my
goods.
Who is the
intruder?
Can I reduce
my electricity
bill?
Am I healthy?
When is my
next bus?
Where can I
park?
Questions
What IF we can connect ALL these assets and get the answers to ALL these questions?

9. What Are Smart, Connected Products (Things)?
Physical!compon
ents)
comprise)the)
product’s)
mechanical)and)
electrical)parts.)
Smart)
components)
amplify)the)
capabili6es)and)
value)of)the)
physical)
components)
Connec2vity)
components)
amplifies)the)
capabili6es)and)
value)of)the)smart)
components)and)
enables)some)of)
them)to)exist)
outside)the)
physical)product)
itself.)

10. Connectivity Serves Dual Purpose
It allows information to be exchanged between
the product and its operating environment, its
maker, its users, and other products and
systems.
Connectivity enables some functions of the
product to exist outside the physical device, in
what is known as the product cloud.

11. What Can Smart, Connected Things Do?
Monitoring)
Control)
Op6mize)
Autonomy)

12. Reducing over-engineering
Monitoring – Operations & Usage
Market
segmentation
After-sale service
The product’s condition
The external environment

13. Control - Personalization
“if pressure gets too high, shut off the valve”
“when traffic queue reaches a certain level,
turn the traffic lights red or green”
“when there is no people or cars, turn the
overhead lighting on or off”)

14. Optimization – Enhance Performance
Smart, connected products can apply algorithms
and analytics to in-use or historical data to
dramatically improve output, utilization, and efficiency.
Real-time monitoring data on product condition and product control
capability enables firms to optimize service by performing preventative
maintenance when failure is imminent and accomplishing repairs
remotely, thereby reducing product downtime and the
need to dispatch repair personnel
Even when on-site repair is required, advance
information about what is broken, what parts are needed,
and how to accomplish the fix reduces service costs and
improves first-time fix rates.

15. Self-Coordination,
Autonomous
Self-diagnosis and service

17. 44x
2009
800,000 petabytes
2020
as much Data and Content 35 zettabytes
Over Coming Decade
80% Of world’s data
is unstructured

18. Monetizing the Sensor Data
New Source of Revenue Growth

19. Wisdom
Knowledge
Information
Data
More
Important
Less
Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to
questions
Value is Created By Making Sense of Data
WHO
WHY
HOW
WHAT
WHERE
WHEN

20. Example – Hajj & Umrah IOT Scenario
Wisdom
Evaluated understanding
NA
Understanding
Appreciation of “why”
Why people have problems
finding their maktab?
Why the transport is not
efficient?
Knowledge
Answers to “how” questions
How to make the transport more
efficient?
How to find the missing Pilgrims?
How to move Pilgrims faster?
Information
Answers to “who”, “what”,
“where” and “when”
questions
Who is missing?
What happen to the transport?
Where is the pilgrim?
Where is the exit door?
When is peak period?
Data
Symbols
Empty (0), Full (1)
Value
Who Benefits? – Pilgrims, Pilgrim Operators, Mosques, Macca, Medina, etc

21. What’s Driving Internet of Things?
Sensors)&)
Actuators) Connec6vity) People)&)
Processes)

25. Compound Applications within their own vertical and across industries

27. [Source: National Internet of Things Strategic Initiatives, Helmi Halim, Asia M2M Asia Business Platform, 3-4 Nov. 2014]

28. The New Meaning for “SaaS”
SENSING-AS-A-SERVICE

29. Sensor Classification Scheme Based on Ownership
All personal items, such as mobile phones,
wrist watches, spectacles, laptops, soft
drinks, food items and household items,
such as televisions, cameras, microwaves,
washing machines, etc
Private business
organization has the
right to take the
decision whether to
publish the sensors
attached to those items
to the cloud or not.
Public infrastructure
such as bridges, roads,
parks, etc. All the
sensors deployed by the
government will be
published in the cloud
depending on
government policies.
Business entities who
deploy and manage
sensors by themselves by
keeping ownership. They
earn by publishing the
sensors and sensor data
they own through sensor
publishers.
Personal and Households
Commercial
Sensor Data
Providers
Organizations
PrivatePublic
[Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications
Technology, 2014]

30. iot!
• Improved)
performance)
• Reduced)costs)
• Create)
innova6ve)
services)
• New)revenue)
stream)
Connect &
Aggregate! Quantify! Transform!
IOT Platform &
Cloud
Actionable
Insights
Business Process
Integration

31. RIOT TransformerTM
Storage
Rules
Engine
IOT Application
Management
Data
Pull
Data
Push
Data
Push
Data
Pull
Link Between Ecosystem Stakeholders

32. Sensing-as-a-Service : The New IOT Business Model
Sensors and Sensor Owners
(Personal, Private, Public &
Commercial)
IOT Applications / Developers
IOT Service Provider
(with localized analytics)
Aggregated IOT Service
Provider
(with aggregated
analytics)
Sensors Data
Consumers
IOT Service Delivery Platform
Customers
iot!
(With Computation, Storage and Analytics)

33. IoT commercial sensors on lamp posts across the city.
(Example)
Gathering temperature, light, pressure, humidity and pollution.
One scenario could be as such:
• The city would pay for access to the light
sensors in order to decide when to turn on and
off the street lights
• A university may want access to the pollution
information for research purposes for a limited
period
• The weather department would want the
temperature and pressure data
• The street town council center would want
the temperature and humidity data for planning
during rough weather

34. Sensing-As-A-Service
BENEFITS

35. Harnessing the
of the Application Developers

36. Built-in Cloud Computing – “Pay-per-Use”

37. Participatory Sensing - “Rapid deployment”

38. Sharing and Reusing – “Free or Paid”

39. Reduction of Data Acquisition Cost – “Sustainable Business
Model”

40. Collect Data Previously Unavailable – “Assist scientific
community or survey activities”

41. IoT Applications - Examples

42. Crowdsensing)–)GeIng)Insights)

43. Smartphone as Your “Sensing Assistant”
Sensors:
• Camera – “Eyes”
• Audio – “Ears”
• Accelerometer –
“Speed”
• GPS – “Location”
• Gyroscope –
“Movement”
• Compass – “Direction”
• Proximity – “Closeness”
• Ambient light – “Eyes”
• Others…
Crowdsourcing Via Crowdsensing
Context
1. Spatial – Location / Speed Orientation
2. Temporal – Time / Duration
3. Environmental – Temperature / Light / Noise Level
4. User Characterization – Activity (Mobility Pattern) / Social (Friends, Interactions)
5. Resource Availability – Storage / Memory / Computational / Battery

44. NoiseTube – Crowdsourcing of Pollution Data Using
Smartphones. What Motivates?
• Citizens and Communities concerned with noise
• Measure your daily sound exposure in dB(A) with
your mobile phone
• Tag noisy sources to inform the community about
them
• Visualize your measurements on a map and
contribute to the creation of collective, city-wide
noise maps
• Compare your experience with that of others
• Local governments / city planners
• Improve decision-making by understanding local and
global noise pollution in your city using maps and
statistics
• Get immediate feedback and opinions from citizens
• Give immediate feedback to citizens
• Researchers
• Get access to and analyze (anonymized) collective
noise data
• Find out what is important in soundscape perception
• Developers
• Extend our mobile app in whichever way you see fit
• Use our environmental sensor web API to do your
own web mashups
[Note: See Google Map View]

45. The 150 Days
of My Life

47. Start)With)a)Small)Smart)City)Concept)
SMART)PARKING)TO)SMART)CITY)

48. 30% of all traffic in the average city center is
searching for an available parking spot.
Reduce the motorist
frustration.
Real time and reliable.
Authorized use of
parking.
Locate cars that have
overstayed
Efficient surveillance
routes .
Optimize parking
utilization.

49. Environmental
Monitoring
2000 Sensors
Santander)
Testbed)
Outdoor Parking
Management
400 parking sensors
Mobile
Environmental
Monitoring
150 sensors installed in
public vehicles
Traffic Intensity
Monitoring
60 devices located at
main entrance of city
• Moisture temperature
• Humidity
• Pluviometer (rain gauge)
• Anemometer (wind-speed)
Parks and Gardens
Irrigation
50 devices in 2 green zones
Guidance to free
parking lots
10 panels located at
intersections
• Temperature
• CO
• Noise
• Car Presence
• Ferromagnetic
sensors
• Temperature
• CO
• Noise
• Car Presence
• Measure main traffic parameters
• Traffic volumes
• Road occupancy
• Vehicle speed
• Queue Length
• Taking information retrieved by the
deployed parking sensors in order to
guide drivers towards the available free
parking lots
SMART
CITY

50. Crea6ng)an)IOT)EcoOSystem)for)Malaysia)(Smart)City))
Why Smart City?
1. Due to scale and heterogeneity of
the environment
2. Ideal ground for enabling a broad
range of very different experiments
3. A huge number of challenging
requirements
4. A variety of problem and application
domains
5. Allows evaluation of social
acceptance of IoT technologies and
services via real world pilots
6. An excellent catalyst for IoT
research!
Application
Developers
IOT
Cloud
Device
Players
Universities
Researchers
Stakeholders
REDtone)In)Search)of)The)Right)Partners)

51. IoT Technology Stack
[Source: How Smart, Connected Products Are Transforming Competition, Harvard Business Review, Nov. 2014]

52. Crea6ng)an)IOT)EcoOSystem)for)Malaysia)(Smart)City))
• No longer an infrastructure game
– Software and Apps
• IoT Adoption - Technology might not be the
stumbling block
– Right Business Models
• Internet of Things (IoT) is NOT a single player
game
– Ecosystem

53. THANK
YOU
• EMAIL: mazlan@gmail.com
• TWITTER: mazlan_abbas
• FACEBOOK: www.facebook.com/drmazlanabbas
• LINKEDIN: my.linkedin.com/in/mazlan/
• SLIDESHARE: www.slideshare.net/mazlan1
• ABOUT ME: about.me/mazlan.abbas

55. Capabilities of Smart, Connected Products
• The product’s condition
• The external environment
• The product’s operations and usage
Monitoring
Control• Control of product functions
• Personalization of the user experience
Optimization• Enhance product performance
• Allow predictive diagnostics, service and repair
• Autonomous product operation
• Self-coordination operation with other products
• Autonomous product enhancement and personalization
• Self-diagnosis and service
Autonomous

56. THANK
YOU
• EMAIL: mazlan@gmail.com
• TWITTER: mazlan_abbas
• FACEBOOK:
www.facebook.com/drmazlanabbas
• LINKEDIN: my.linkedin.com/in/mazlan/
• SLIDESHARE: www.slideshare.net/mazlan1
• ABOUT ME: about.me/mazlan.abbas