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- 1. Private and Confidential All Rights Reserved, Alpha Dominche Limited, Brooklyn, New York, July 2018
- 2. Alpha Dominche designs world class coffee and tea brewing equipment with a distinct focus on technology and visual aesthetic. We want to "own the bar" and create products that serve all market segments across coffee and tea brewing. ALPHA DOMINCHE All Rights Reserved, Alpha Dominche Limited, Brooklyn, New York, May 2018
- 3. • The Specialty Coffee & Tea Market is Evolving • High End is Becoming Mainstream • Coffee Shops are Struggling to Increase Margins • Uninspiring Retail Experiences are Driving More Creativity and Differentiation • Consumers Want to Replicate the Cafe Experience at Home THE TIDES ARE SHIFTING QUICKLY COFFEE TEA $400MM cups of coffee are consumed daily in the U.S. 2.5B cups of coffee are consumed daily globally. $20B specialty coffee market - growing 20% per year. Over 54% of adults drink coffee daily in the U.S. 2nd most popular beverage in the world (to water). 200 Million pounds of tea imported to U.S. each year. Over 80% of U.S. households buy tea every year. 80 Billion cups of tea are consumed in U.S. per year.
- 4. • Equipment Design is 20 Years Behind • Specialty Retail Outlets Need to Differentiate to Add Value • Cafe Experiences are Generic and Unmemorable • Professional Home Gear is Inaccessible • Lack of Customer Engagement Across All Segments THE OFFERINGS ARE UNDERWHELMING
- 5. ALPHA DOMINCHE REDEFINING THE COFFEE & TEA EXPERIENCE • Modern and Elegant Product Design • Raising the Bar for Quality and Control • Customer Engagement and Wow Factor • Innovation in Brewing Technology
- 6. • Theatrical and Exciting Presentation • Next Wave Commercial Brewing Solution • Cloud Based Connectivity • Incredible Control and Consistency • SCA Expo Product of the Year • Sold over 550 Units to a Global Customer Base !6 OUR FLAGSHIP PRODUCT
- 7. • Elegant and Aesthetically Pleasing • Innovative Brewer for Home Users • Next Generation French Press • Raised $250,000 on Kickstarter & Indiegogo FRENCH PRESS SOLVED
- 8. • Opened February 2017 as HQ • Showroom for Alpha Dominche Products • Environment to Test Consumer Experiences • LAB for Product Design and Development LAB & SHOWROOM
- 9. • Starbucks Roastery, Shanghai, Beijing, Tokyo (October 2018) • Kusmi Tea, Paris, France • Wedgwood, Worldwide • Google, San Francisco, Seattle, Shanghai, Beijing. • Facebook HQ, London, UK • Fortnum and Mason, London, UK • Second Cup, Canada-wide • Marriott Hotel, Portland • Maruyama Coffee, Tokyo, Japan. • Meydan Hotel, Dubai, UAE • EnWe Cha, China-wide • Ditta Artigianale, Florence, Italy • Alma, Stockholm, Sweden • The Coffee Bar by Lao Derm, Laos • The New Black, Singapore & London, UK • Samovar Tea Lounge, San Francisco Airport 2 Africa 235 Asia 45 Australia / NZ 42 Europe 24 Middle East 191 North America 11 South America 550 Placements World Wide PROMINENT INSTALLATIONS Noteworthy Clients Selection of shops are featured at the end of the presentation
- 10. Jason Fuerstenberg Owner of Revolution Espresso, Los Angeles "When you walk into a cafe and see a Steampunk on the counter, you know you're about to experience something special." Jason Wang President of Jascaffe, China "We believe that Alpha Dominche's Steampunk patented technology will continue to grow in China in the near future, becoming the star product of Chinese new tea drinks and premium coffee." Phil Goodlaxson Founder of Corvus Coffee Roasters, Denver CO "I feel the Steampunk finally has allowed us to present our coffees like they should be presented." Steve Gianoutsos Founder and Global CEO for Mojo Coffee "We invest time and resources in delivering the perfect coffee from crop to cup and Steampunk is the final part of the journey." Maksim K Extraction Lab Customer "Basically an apple store of coffee shops. Every extraction is controlled by SpaceX technology. Hipster paradise squared. These guys are single handedly revitalizing Industry City” PROFESSIONALS & CONSUMERSWHAT OUR CUSTOMERS SAY
- 11. 11 • Leading Brand Position in the Rapidly Growing Specialty Coffee & Tea Market • We Embody Everything Cool about the Coffee and Tea Industry • Overwhelming Crowdfunding Success and Massive Consumer Interest in FLASK • Exciting Product Pipeline Already in Development • Conversations with some of the Largest Retailers and Distributors in the World • Our Team is Lean, Experienced, Agile and Poised to Scale Our Business WHY WE ARE EXCITED…
- 12. OUR TENETS • Innovate and Improve • Focus on the Details • Provide Highest Standard of Functionality • Design Aesthetically Pleasing Products • Provide Entertainment, Excitement and Meaningful Experiences • Maintain High Standards of Social Responsibility and Sustainability
- 13. • Global Network of Commercial Distributors and B2B Partners • Overall Vision of B2C Across All Segments • Exhibition at Industry Relevant Trade Shows • In-House R&D, Design, Sales & Branding • Use of Guerrilla Marketing, PR and Social Media • Outsource Manufacturing and SCM • Focus on Lean Operation and Core Competencies HOW WE DO IT
- 14. Thomas Perez / CEO Daniel Teoh / CFO Olev Tammer / Engineer Tymer Tilton / Designer • Joined Alpha Dominche in November 2014 • BODUM CEO in North America, Asia and Australia for 14 years • 24 Years Consumer Products Experience • Helped Launch Alpha Dominche in 2012 • Designed the Steampunk and FLASK Brewer • Architect & Creative Designer • Joined Alpha Dominche in September 2016 • 25 years experience with Hewlett Packard • Over 30 years of solid Engineering Experience • Joined Alpha Dominche in April 2017 • Worked with Deloitte and Grant Thornton in Australia and US • 20 years of finance, audit, accounting, and M&A experience Caleb Horton, Lead Tech & Educator Alex Enzbigilis / Director of Sales • Joined Alpha Dominche in July 2015 • 5 years experience with Sales and Support of Commercial Brewing Equipment. • 8 Years experience in the Specialty Coffee Industry • Joined Alpha Dominche in April 2018 • 5 years Commercial Tech Experience with Stumptown Coffee Roasters • 6 Years in Specialty Coffee Industry THE TEAM We have assembled a skilled team with a variety of experiences across business, design, engineering, and the Specialty Coffee Market.
- 15. DIALING IN THE FUTURE New Products and Next Steps • Expand Consumer Product Line • Launch Updated STEAMPUNK • Introduce SIGHT Batch Brewer • Introduce FOCUS Single Cup Brewer • Continue R&D on New Commercial & Consumer Products
- 16. BATCH BREWING REFINED • The Future of Batch Brewing • Most Utilized Brewer in Commercial Setting • Modern Appearance and Innovation • Helps Cafes Increase Margins and Price Per Cup
- 17. STEAMPUNK 2.0 • Low Cost and Simple to Install Single Cup Brewer • Built on Same Platform as SIGHT • FOCUS will be the new generation STEAMPUNK • Technological Advancements in IoT
- 18. A FAMILY OF BREWERS • FLASK is Designed to House Different Brewing Accessories • There Will Be a Full Product Family of FLASK Brewers Serving 4 Different Styles of Coffee & Tea
- 19. SIGHT Reveal - Apr 2017 FOCUS Launch - 2020Extraction Lab - Feb 2017 MOD2 Re-Launch - Sep / Oct 2018 FLASK & Consumer Product Launch - Oct / Nov 2018 SIGHT Launch - 2019/2020 Consumer Line Expansion - 2019 2017 - 2020 LAUNCH TIMELINE
- 20. 20 5 Year Plan -$8M $0M $8M $15M $23M $30M 2018 2019 2020 2021 2022 Revenue EBITDA All financial figures are estimated based on our expected product line up and planned distribution
- 21. 21 • Fine-Tuned Business Model and Products over 5 Years • Long-Term Executive Relationships with Key Players in the Global Housewares Industry • Advanced Negotiations with Several Leading US Retailers and Chains for FLASK • STEAMPUNK has Broken through to the Mainstream Market • STEAMPUNK Installations in the Top 3 Starbucks in Asia by end of 2018 • Partnerships with Top Distributors in the Industry • SIGHT Brewer took Market by Storm and in Final Design Phase WHY WE CAN EXECUTE
- 22. 22 IMAGE GALLERY SHOPS & PRODUCTS
- 23. !23
- 24. !24
- 27. Slide / alphadominche.mobi X THE NEW BLACK SINGAPORE
- 28. Slide / alphadominche.mobi X ONXY COFFEE LAB BENTONVILLE, ARKANSAS
- 29. Slide / alphadominche.mobi X THE RABBIT HOLE SYDNEY, AUSTRALIA
- 33. Slide / alphadominche.mobi X FORTNUM AND MASON LONDON, UK
- 35. Disclosures Nothing contained in this document is an offer to buy or sell securities or an offering of any product, service or fund. An offer to buy or sell securities will only be accompanied by appropriate documents including, but not limited to, a Stock Purchase Agreement, Right of First Refusal and Co-Sale Agreement and Investor Rights Agreement which will contain, among other things, a listing of possible risk factors associated with the securities being offered. All representations and warranties are hereby disclaimed. This document does not constitute an offer to sell or a solicitation of an offer to buy securities in any jurisdiction where the offer or sale is not permitted. This document contains forward-looking statements. Actual results could differ materially from those projected in the forward-looking statements. Investors will be required to represent that they are able to bear the economic risk of their investment and that they are familiar with and understand the terms and risks of this offering. The contents of this document are not to be construed as legal or tax advice. Each investor should consult his or her own attorney, accountant or business advisor as to legal, tax and related matters concerning this investment. All final decisions in respect to sales of securities will be made by Alpha Dominche Holdings, Inc and its subsidiary Alpha Dominche Limited (collectively "Company"), which reserves the right to revoke the offer and to refuse to sell to any prospective investor. The investment described in this document involves risk and is offered only to individuals who can afford to assume such risks for an indefinite period of time and who agree to purchase the securities that are being offered hereunder only for investment purposes and not with a view towards a transfer, resale, exchange or further distribution of such. Federal law and state securities laws limit the resale of such securities and it is therefore urged that each potential investor seek counsel concerning such limitations. The information contained in this document is intended for general informational purposes only and is not intended to be information sufficient for the making of a business or investment decision. Prospective investors who have questions concerning the terms and conditions of the offering or who desire additional information or documentation to verify the information contained in this document and other materials provided should request further information of the Company. While reasonable efforts have been made to ensure that the information contained in this document has been obtained from sources deemed to be reliable, Alpha Dominche Holdings, Inc and its subsidiary Alpha Dominche Limited (collectively "Company") does not guarantee that the information is accurate or complete and is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this document is provided "as is" with no guarantee of completeness accuracy, timeliness or of the results obtained from the use of this information and without warranty or representation of any kin, statutory, express, or implied oral or written. In no event will the Company, its related entities or its members, partners, agents or employees be liable to you or anyone else for any decision made or action taken in reliance on the information in this document or for any consequential, special or similar damages, even if advised of the possibility of such damages. You should conduct your own due diligence with respect to any and all information related to this document and the offering. This contents of this website and materials provided do not knowingly contain any untrue statement of a material fact or omit a material fact, and any such misstatement or omission is done without the knowledge of the preparers of this document or the Company. Any projections contained herein must be viewed only as estimates. Any projections provided on the website and any other materials are based upon assumptions, which the Company believes to be reasonable, and involve elements of subjective judgement. The actual performance of the Company will depend upon factors beyond the control of the Company. No assurance can be given that the Company’s actual performance will match the projections. Any projections contained herein must be viewed only as estimates. Any projections provided on the website and any other materials are based upon assumptions, which the Company believes to be reasonable, and involve elements of subjective judgement. The actual performance of the Company will depend upon factors beyond the control of the Company. No assurance can be given that Alpha Dominche’s actual performance will match the projections. Special note regarding forward-looking statements Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These forward-looking statements are expressed in good faith and based upon a reasonable basis when made, but there can be no assurance that these expectations will be achieved or accomplished. These forward looking statements are subject to known and unknown risks, uncertainties and assumptions about us that may affect our actual results, levels of activity, performance, or achievements expressed or implied by such forward-looking statements. In some cases you can identify forward-looking statements by terminology such as “may”, “should”, “could”, “would”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “continue”, or the negative of such terms or other similar expressions. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements included in these materials. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in our offering materials might not occur.