This presentation discusses how SharePoint can be used for a variety of purposes including custom apps, hosting sites, communities, content management, publishing, search, portals, business insights, mashups, rapid development, workflows, document management, and more. It emphasizes that communication, executive support, and a clear vision are needed for a SharePoint implementation to be successful. Examples of commonly used SharePoint intranet sites include those for training, events, news, department pages, locations, and processes like printing, mail, and time off.
In this post we are going to talk about how to use LinkedIn for business and explain the potential of using the platform for small businesses and more. Here are the major topics we are going to talk about in the blog post.
Source: https://www.appypie.com/linkedin-for-small-business
Wildfire Social Marketing Linked in presentation 19jan2012Jo Saunders
LinkedIn is the world's largest professional network and can be leveraged for business success. It allows users to connect with their professional network, find new contacts, be found for their skills and find clients or experts. The profile is forward-looking and tells viewers what skills and experience the user can offer rather than just past roles. Using keywords throughout the profile in areas like the headline, summary and descriptions of roles helps users get found for relevant searches. An action plan of regularly logging in, responding to messages and connections, tweaking the profile, and engaging with groups helps users make the most of their LinkedIn profile and network.
MInistry 2 Pensacola: A User-Centered Approach to Web DesignMatt Carlisle
It is our responsibility as Christians to harness the power of the Web to spread Christ’s message throughout the world. While the Great Commission makes clear our marching orders, it is Christ’s example that nudges us to the edge of the pier and encourages each of us to cast a broad net.
During this workshop, Matt will share with you his user-centered approach to church website design — a process that you can easily implement when designing, redesigning or simply managing your website.
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
Do you operate reactively by figuring out how to make your tools do what you need, but wish you could make your own opportunities? Join the proactive community! You can drive future so that this solution best meets your organization’s business needs.
Better User Experience through Personalisation in DrupalDavid Peterson
This document discusses personalization and how it can be implemented in Drupal. It defines personalization as automatically adapting a website to better meet the needs of each individual visitor. It recommends using web experience management, real-time input, and recommendations to drive personalization. Both explicit personalization using profile fields and taxonomy, and implicit personalization using adaptive learning from visitor patterns and behaviors are described. Commerce examples like product recommendations and abandoned cart reminders are provided. The document also notes that while Drupal supports explicit personalization well, additional modules can help it also do implicit personalization through activities like segmentation and event tracking.
This document provides an overview of a Google Analytics training for nonprofits. It introduces the presenters and moderator, discusses setting goals and using a strategic cycle. It covers basic Google Analytics metrics like visits, unique visitors, pages per visit, and bounce rate. It also offers tips for nonprofits like customizing the dashboard, using annotations, tracking document downloads, and setting up custom alerts. The key takeaways are to use metrics to answer questions, scale processes for success, and make technology work for your organization by ongoing refinement.
This presentation discusses how SharePoint can be used for a variety of purposes including custom apps, hosting sites, communities, content management, publishing, search, portals, business insights, mashups, rapid development, workflows, document management, and more. It emphasizes that communication, executive support, and a clear vision are needed for a SharePoint implementation to be successful. Examples of commonly used SharePoint intranet sites include those for training, events, news, department pages, locations, and processes like printing, mail, and time off.
In this post we are going to talk about how to use LinkedIn for business and explain the potential of using the platform for small businesses and more. Here are the major topics we are going to talk about in the blog post.
Source: https://www.appypie.com/linkedin-for-small-business
Wildfire Social Marketing Linked in presentation 19jan2012Jo Saunders
LinkedIn is the world's largest professional network and can be leveraged for business success. It allows users to connect with their professional network, find new contacts, be found for their skills and find clients or experts. The profile is forward-looking and tells viewers what skills and experience the user can offer rather than just past roles. Using keywords throughout the profile in areas like the headline, summary and descriptions of roles helps users get found for relevant searches. An action plan of regularly logging in, responding to messages and connections, tweaking the profile, and engaging with groups helps users make the most of their LinkedIn profile and network.
MInistry 2 Pensacola: A User-Centered Approach to Web DesignMatt Carlisle
It is our responsibility as Christians to harness the power of the Web to spread Christ’s message throughout the world. While the Great Commission makes clear our marching orders, it is Christ’s example that nudges us to the edge of the pier and encourages each of us to cast a broad net.
During this workshop, Matt will share with you his user-centered approach to church website design — a process that you can easily implement when designing, redesigning or simply managing your website.
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
Do you operate reactively by figuring out how to make your tools do what you need, but wish you could make your own opportunities? Join the proactive community! You can drive future so that this solution best meets your organization’s business needs.
Better User Experience through Personalisation in DrupalDavid Peterson
This document discusses personalization and how it can be implemented in Drupal. It defines personalization as automatically adapting a website to better meet the needs of each individual visitor. It recommends using web experience management, real-time input, and recommendations to drive personalization. Both explicit personalization using profile fields and taxonomy, and implicit personalization using adaptive learning from visitor patterns and behaviors are described. Commerce examples like product recommendations and abandoned cart reminders are provided. The document also notes that while Drupal supports explicit personalization well, additional modules can help it also do implicit personalization through activities like segmentation and event tracking.
This document provides an overview of a Google Analytics training for nonprofits. It introduces the presenters and moderator, discusses setting goals and using a strategic cycle. It covers basic Google Analytics metrics like visits, unique visitors, pages per visit, and bounce rate. It also offers tips for nonprofits like customizing the dashboard, using annotations, tracking document downloads, and setting up custom alerts. The key takeaways are to use metrics to answer questions, scale processes for success, and make technology work for your organization by ongoing refinement.
Content marketing is becoming a dominant trend that will impact business operations and consumers. For operations, content marketing will be the primary marketing medium used, replacing traditional ads. It allows more effective multi-channel campaigns and easier measurement of ROI. Consumers now have more power to voice opinions and influence brands.
To stay ahead, companies need a dedicated content marketing team that constantly engages audiences and creates timely, relevant content. They also require a data analytics team using web analytics to monitor outcomes, inform strategies, and measure success against competitors. Those who do not adopt content marketing risk losing market share.
This document discusses best practices for content strategy on websites. It begins by noting that content is often overlooked as "somebody else's problem" but that good content is important for websites. It then outlines the key steps in the content strategy process: performing a content audit; determining priorities through analytics, user questions, and focus groups; creating user personas; writing use cases; defining goals for the site and pages; researching, organizing, and writing content; creating wireframes; testing with users; designing, programming, and launching the site; and ongoing analysis and maintenance. The document emphasizes that content that serves users also serves the business and aims to reduce frustrations and support calls. It provides some resources for further reading on content strategy
Moose Jaw outlined a digital strategy to improve their social media, inbound marketing, SEO/SEM, and podcast presence. They discussed following your passions to guide your destination and creating helpful content to attract qualified customers and build trust. The strategy proposed developing guide sections on social media, SEO/SEM, and inbound marketing, as well as creating a podcast.
KM SHOWCASE 2020 - "Designing an Organization's KM Journey" - Mary Little and...KM Institute
This document outlines how to design an organization's knowledge management (KM) journey. It discusses assessing the current KM state, defining challenges, and setting target goals. Different lenses for approaching KM are presented, such as user-centric design. Metrics for measuring success are also important to track if goals are being met. The overall journey involves understanding an organization and stakeholders, then developing a customized strategy and roadmap to guide KM improvements over time.
Slides from my "Careers in Web Analytics" talk at eMetrics San Jose 2010. I shared the stage with two other presenters - Allison Hartsoe and Anil Batra. I chose to focus on career advancement for those of us who've been in the field for a while (rather than "newbies"). Read it even if you're a newbie, though - you'll be a pro before you know it.
Proposal LavaCon 2015: Building a Business CaseJack Molisani
This document outlines a session on building a business case for content initiatives and strategies. The session will teach attendees how organizational positioning can impact getting management approval and funding. It will also provide lessons on how to construct a business case, including using metrics and case studies, to obtain resources for content-related projects. The speaker is the president of a staffing agency and director of a conference who has experience in career development.
"IA in a Complex Business Context" was presented at the 2015 IA Summit in Minneapolis, Minnesota. If you were at the talk and want to give feedback, you can rate it at SpeakerRate. I'd also love your feedback, find me on Twitter at @Documentalope.
Find the full transcript at: http://sarahrbarrett.com/work/ia-summit-ia-complex-business-context/
Invigorate your data insights - banish data dreariness Purple Vision
This document discusses how to simplify CRM and digital tools for organizations. It provides tips on building a business case, integrating digital tools and CRM, selecting the best digital tools, developing digital strategies, and supporting cultural shifts. The document emphasizes making things simple, presenting information simply to allow for easy decision making. It also discusses different tools for data management, prospecting, performance measuring, and data analysis, and choosing tools based on features and functions.
Successful organizations line up the right people, process and technology to support sales reps, sales teams and/or channel teams; without this support, organizations cannot be successful. Watch this presentation to hear Rick’s continuing journey to align sales teams to productivity targets, and how Citrix came together to support these goals.
Getting Started with Higher Ed Web Governance kickstarter guideAligned Path
We will teach you the basics of how to kickstart your campus web change campaign. Web governance can be daunting but with this guide you will be moving in no time.
In this web governance kickstart guide you will learn how to:
Define your goal
Outline your problem
Build a case
Create a path to success
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation.
The event was organised by the entrepreneurship cell at IIT Roorkee.
Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
Mastering Content Marketing with LinkedInRob Humphrey
Content marketing is hot. Some 71% of marketers are basking in the glow of increased content marketing budgets. And even if you have zero budget, the expectations are increasing for modern digital marketers. So how do you make an impact? Specifically how can you use LinkedIn effectively?
Join a highly energized talk with Rob Humphrey, content marketing and sales expert from LinkedIn on how to harness LinkedIn.com for content marketing success.
In this ICF Team and Work Group Coaching Community of Practice webinar, Christine Martell, a visual communications specialist who has spent over 25 years creating and integrating visual tools in her training, development, and coaching work in order to enable teams to go deeper faster, shares her expertise on this topic. During her presentation, you will discover how adding visuals to your coaching toolbox can help your clients get beyond the stories they tend to always tell. Additionally, you will learn how to activate the whole brain by using both visual and verbal aspects in conversations. Christine also supplys techniques you can use that will change the nature of the conversation and reveal what is impacting team dynamics and performance.
Learning objectives for this presentation include:
- Identifying how the use of visual tools can quickly surface the uniqueness of team members’ perspectives
- Discovering how getting groups to construct images together surfaces real team dynamics
- Building your capacity to engage team members’ creativity without activating their fear of not being creative
- Utilizing visual tools to tap into your clients’ creativity even if you are not an artist yourself
If interested, Christine presented for the CP in December 2015 on “Creating New Conversations with Images: Using Visual Tools to Build Great Teams and Groups’; you can check-out this presentation at: https://www.youtube.com/watch?v=pNVwRxrSlH0. This year's presentation is available to view on YouTube at: https://www.youtube.com/watch?v=s3Z4qUyUYVA.
This webinar took place on Tuesday, November 1, 2016 at 11:00am ET. For more information about this CP, visit it's LinkedIn Group at: https://www.linkedin.com/groups/5008300.
1) The document discusses embracing a data-driven culture by overcoming seven roadblocks: lack of requirements and objectives, lack of resources and expertise, working in silos, lack of standardized training, poor communication, poor reporting, and lack of accountability.
2) It provides tips for overcoming each roadblock, such as defining requirements and prioritizing objectives, committing resources and expertise, promoting cross-functional support, providing level- and role-based knowledge transfer, effective communication, establishing a reporting roadmap, and dealing with accountability issues.
3) The key takeaways are to document a data/measurement plan, understand your internal audience, go after small wins first, report on what matters most to
Drive On the Fast Track to SharePoint End User Adoption - SPS Toronto 2016Heather Newman
This document summarizes a presentation about driving end user adoption of SharePoint and Office 365. Some key points include:
- The presentation discusses the Technology Acceptance Model and its factors of perceived usefulness and ease of use that drive adoption.
- An adoption campaign checklist is outlined that includes defining vision, choosing sponsors, use cases, champions, phased release, training, and measuring success.
- The focus should be on communicating the "why" rather than just the "what" of the new technology.
- Gamification and having experts provide guidance can help with adoption. Phased releases to different divisions is also recommended rather than trying to roll out to all at once.
- Measuring
The document discusses service design goals and problems, as well as proposed solutions. It aims to improve search functionality, reduce complexity of menus and links, and streamline common tasks. The delivery will focus on core business functions, news, people search, support, guidelines, policies, and employee development. Information structure and the user experience are important design considerations.
The Road to Awesome SharePoint Adoption - SPTechCon June 2016Heather Newman
This document summarizes best practices for driving adoption of SharePoint in an organization. It recommends defining an executive-sponsored vision and key use cases. Champions and stakeholders should be engaged and an adoption communication plan created. Training and a phased rollout approach are also suggested. The document stresses measuring success and iterating based on feedback. Gamification and leveraging experts and resources can help make adoption fun and effective. The overall message is to focus on enhancing performance and reducing effort for the end user.
Lincoln Crowne weekly report covering the Australian copper & Gold Sectors. Dominant theme this week the performance of the AUD vs USD and its impact on the Australian sector producers.
The document provides guidance on conducting an energy audit of cooling water, cooling tower, and condenser systems in thermal power plants. It outlines the scope of the audit, methodology, preparations, data collection steps, and types of measurements to collect. Key areas of focus for improving efficiency include condenser performance, cooling water pump operations, cooling tower performance, and overall system optimization. The goal is to analyze performance data and design parameters to identify improvement options for optimizing cooling water consumption, vacuum conditions, and power usage.
Content marketing is becoming a dominant trend that will impact business operations and consumers. For operations, content marketing will be the primary marketing medium used, replacing traditional ads. It allows more effective multi-channel campaigns and easier measurement of ROI. Consumers now have more power to voice opinions and influence brands.
To stay ahead, companies need a dedicated content marketing team that constantly engages audiences and creates timely, relevant content. They also require a data analytics team using web analytics to monitor outcomes, inform strategies, and measure success against competitors. Those who do not adopt content marketing risk losing market share.
This document discusses best practices for content strategy on websites. It begins by noting that content is often overlooked as "somebody else's problem" but that good content is important for websites. It then outlines the key steps in the content strategy process: performing a content audit; determining priorities through analytics, user questions, and focus groups; creating user personas; writing use cases; defining goals for the site and pages; researching, organizing, and writing content; creating wireframes; testing with users; designing, programming, and launching the site; and ongoing analysis and maintenance. The document emphasizes that content that serves users also serves the business and aims to reduce frustrations and support calls. It provides some resources for further reading on content strategy
Moose Jaw outlined a digital strategy to improve their social media, inbound marketing, SEO/SEM, and podcast presence. They discussed following your passions to guide your destination and creating helpful content to attract qualified customers and build trust. The strategy proposed developing guide sections on social media, SEO/SEM, and inbound marketing, as well as creating a podcast.
KM SHOWCASE 2020 - "Designing an Organization's KM Journey" - Mary Little and...KM Institute
This document outlines how to design an organization's knowledge management (KM) journey. It discusses assessing the current KM state, defining challenges, and setting target goals. Different lenses for approaching KM are presented, such as user-centric design. Metrics for measuring success are also important to track if goals are being met. The overall journey involves understanding an organization and stakeholders, then developing a customized strategy and roadmap to guide KM improvements over time.
Slides from my "Careers in Web Analytics" talk at eMetrics San Jose 2010. I shared the stage with two other presenters - Allison Hartsoe and Anil Batra. I chose to focus on career advancement for those of us who've been in the field for a while (rather than "newbies"). Read it even if you're a newbie, though - you'll be a pro before you know it.
Proposal LavaCon 2015: Building a Business CaseJack Molisani
This document outlines a session on building a business case for content initiatives and strategies. The session will teach attendees how organizational positioning can impact getting management approval and funding. It will also provide lessons on how to construct a business case, including using metrics and case studies, to obtain resources for content-related projects. The speaker is the president of a staffing agency and director of a conference who has experience in career development.
"IA in a Complex Business Context" was presented at the 2015 IA Summit in Minneapolis, Minnesota. If you were at the talk and want to give feedback, you can rate it at SpeakerRate. I'd also love your feedback, find me on Twitter at @Documentalope.
Find the full transcript at: http://sarahrbarrett.com/work/ia-summit-ia-complex-business-context/
Invigorate your data insights - banish data dreariness Purple Vision
This document discusses how to simplify CRM and digital tools for organizations. It provides tips on building a business case, integrating digital tools and CRM, selecting the best digital tools, developing digital strategies, and supporting cultural shifts. The document emphasizes making things simple, presenting information simply to allow for easy decision making. It also discusses different tools for data management, prospecting, performance measuring, and data analysis, and choosing tools based on features and functions.
Successful organizations line up the right people, process and technology to support sales reps, sales teams and/or channel teams; without this support, organizations cannot be successful. Watch this presentation to hear Rick’s continuing journey to align sales teams to productivity targets, and how Citrix came together to support these goals.
Getting Started with Higher Ed Web Governance kickstarter guideAligned Path
We will teach you the basics of how to kickstart your campus web change campaign. Web governance can be daunting but with this guide you will be moving in no time.
In this web governance kickstart guide you will learn how to:
Define your goal
Outline your problem
Build a case
Create a path to success
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation.
The event was organised by the entrepreneurship cell at IIT Roorkee.
Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
The document outlines the agenda for the Startup Marketing Bootcamp conference. It will include sessions on the next trends in marketing, design principles, social media strategy, creative content, testing marketing channels, crowdsourcing marketing activities, and lessons from founder CEOs. There will also be introductions, lunch, and breaks throughout the day-long event.
Mastering Content Marketing with LinkedInRob Humphrey
Content marketing is hot. Some 71% of marketers are basking in the glow of increased content marketing budgets. And even if you have zero budget, the expectations are increasing for modern digital marketers. So how do you make an impact? Specifically how can you use LinkedIn effectively?
Join a highly energized talk with Rob Humphrey, content marketing and sales expert from LinkedIn on how to harness LinkedIn.com for content marketing success.
In this ICF Team and Work Group Coaching Community of Practice webinar, Christine Martell, a visual communications specialist who has spent over 25 years creating and integrating visual tools in her training, development, and coaching work in order to enable teams to go deeper faster, shares her expertise on this topic. During her presentation, you will discover how adding visuals to your coaching toolbox can help your clients get beyond the stories they tend to always tell. Additionally, you will learn how to activate the whole brain by using both visual and verbal aspects in conversations. Christine also supplys techniques you can use that will change the nature of the conversation and reveal what is impacting team dynamics and performance.
Learning objectives for this presentation include:
- Identifying how the use of visual tools can quickly surface the uniqueness of team members’ perspectives
- Discovering how getting groups to construct images together surfaces real team dynamics
- Building your capacity to engage team members’ creativity without activating their fear of not being creative
- Utilizing visual tools to tap into your clients’ creativity even if you are not an artist yourself
If interested, Christine presented for the CP in December 2015 on “Creating New Conversations with Images: Using Visual Tools to Build Great Teams and Groups’; you can check-out this presentation at: https://www.youtube.com/watch?v=pNVwRxrSlH0. This year's presentation is available to view on YouTube at: https://www.youtube.com/watch?v=s3Z4qUyUYVA.
This webinar took place on Tuesday, November 1, 2016 at 11:00am ET. For more information about this CP, visit it's LinkedIn Group at: https://www.linkedin.com/groups/5008300.
1) The document discusses embracing a data-driven culture by overcoming seven roadblocks: lack of requirements and objectives, lack of resources and expertise, working in silos, lack of standardized training, poor communication, poor reporting, and lack of accountability.
2) It provides tips for overcoming each roadblock, such as defining requirements and prioritizing objectives, committing resources and expertise, promoting cross-functional support, providing level- and role-based knowledge transfer, effective communication, establishing a reporting roadmap, and dealing with accountability issues.
3) The key takeaways are to document a data/measurement plan, understand your internal audience, go after small wins first, report on what matters most to
Drive On the Fast Track to SharePoint End User Adoption - SPS Toronto 2016Heather Newman
This document summarizes a presentation about driving end user adoption of SharePoint and Office 365. Some key points include:
- The presentation discusses the Technology Acceptance Model and its factors of perceived usefulness and ease of use that drive adoption.
- An adoption campaign checklist is outlined that includes defining vision, choosing sponsors, use cases, champions, phased release, training, and measuring success.
- The focus should be on communicating the "why" rather than just the "what" of the new technology.
- Gamification and having experts provide guidance can help with adoption. Phased releases to different divisions is also recommended rather than trying to roll out to all at once.
- Measuring
The document discusses service design goals and problems, as well as proposed solutions. It aims to improve search functionality, reduce complexity of menus and links, and streamline common tasks. The delivery will focus on core business functions, news, people search, support, guidelines, policies, and employee development. Information structure and the user experience are important design considerations.
The Road to Awesome SharePoint Adoption - SPTechCon June 2016Heather Newman
This document summarizes best practices for driving adoption of SharePoint in an organization. It recommends defining an executive-sponsored vision and key use cases. Champions and stakeholders should be engaged and an adoption communication plan created. Training and a phased rollout approach are also suggested. The document stresses measuring success and iterating based on feedback. Gamification and leveraging experts and resources can help make adoption fun and effective. The overall message is to focus on enhancing performance and reducing effort for the end user.
Lincoln Crowne weekly report covering the Australian copper & Gold Sectors. Dominant theme this week the performance of the AUD vs USD and its impact on the Australian sector producers.
The document provides guidance on conducting an energy audit of cooling water, cooling tower, and condenser systems in thermal power plants. It outlines the scope of the audit, methodology, preparations, data collection steps, and types of measurements to collect. Key areas of focus for improving efficiency include condenser performance, cooling water pump operations, cooling tower performance, and overall system optimization. The goal is to analyze performance data and design parameters to identify improvement options for optimizing cooling water consumption, vacuum conditions, and power usage.
The document discusses the EB-5 visa program which provides a path to permanent residency and citizenship in the US for foreign investors. There are two main EB-5 programs - the regular program requires a $1 million investment and job creation of 10 full-time positions, while the regional center program allows for indirect job creation and a lower $500,000 investment. The regional center program offers more flexibility for retirees and inactive investors by not requiring management of a business or living in the area of investment.
Year End Tax Strategies for Business Owners and Real Estate InvestorsDavid Campbell
Year End Tax Strategies for Business Owners and Real Estate Investors
In this 60 minute FREE video http://www.hasslefreecashflowinvesting.com/video/year-end-tax-strategies-for-business-owners-and-real-estate-investors/ ($39 VALUE) with professional investor David Campbell, tax strategist Amanda Han, CPA, and self-directed IRA expert Kaaren Hall, you’ll learn:
* Top 5 Year-End Tax Strategies to save you taxes for 2012 and beyond
* Strategies to pay yourself rather than the IRS
* How you can make all your own choices about your retirement investing and not rely on the stock market
* How IRA investing is different than investing with personal cash
* How to buy profitable real estate inside your IRA even when you are starting with a small balance
* Strategies for investing in real estate OUTSIDE your IRA when all of your cash is locked up INSIDE your IRA
The document discusses several topics:
1. Motivating students in the classroom by creating a warm environment, reducing stress, and fostering interaction.
2. Examples of student projects including a "Red Carpet" event where students took on roles of actors, and a dinosaur museum where students researched dinosaurs and created displays.
3. A service learning experience where students helped at a nursery school damaged in an earthquake.
4. Additional resources on topics like the US electoral system, political campaigns, and creating issue advertisements.
How to successfully finance your startup in every stage of development:
1. The pros and cons of different equity capital sources (internal financing by founders, friends and family, angels and Venture Capitals).
2. How to create and deliver effective investment raising presentations.
3. The big DOs and DON'Ts of investment raising presentations.
The document provides guidance on developing an effective 12-slide pitch deck to attract investors. It outlines the key slides to include such as an introduction, problem statement, market opportunity, team, solution, customers, go-to-market strategy, competition, financials, milestones, and summary. The presentation should tell a compelling story that shows the problem being solved, market size, solution, team qualifications, business model, and path to success in order to pique the investor's interest. Presenters are advised to practice their pitch and be prepared to discuss the business knowledgeably.
How to present your business plan to investorsPrajakt Raut
The document discusses how to present a business plan to investors. It notes that different types of investors invest at different stages, from angel investors for seed funding to venture capitalists and private equity firms for later growth stages. The key criteria investors look for are whether the market is large, if the product/service has potential to be dominant, and if the founding team can execute the plan. An effective presentation focuses on the business model, market opportunity, implementation strategy, team, and use of funds, keeping the first half for the pitch and second half for Q&A. Investors seek teams addressing big problems with clear plans to achieve milestones and profitability.
How To Make The Perfect Startup Pitch DeckBarcinno
Preparing for an investor presentation can be a pretty daunting task. Whether it’s your first time sending a pitch deck to investors or you’re presenting at Techcrunch Disrupt in front of 5.000 people, a solid structure is fundamental for a coherent and commanding presentation.
Communicating your message with clarity is everything. Given that you have limited time to present and captivate investors, presenting with passion, simplicity and power is paramount. We suggest that you organize your pitch deck in the following order as a general guideline. Remember, you only have a short amount of time for this pitch so practice until it’s perfect and stay focused!
Read the Complete Guide To Creating The Perfect Startup Pitch Deck here:
http://www.barcinno.com/10-slides-for-a-perfect-startup-pitch-deck/
Venture Capital and Investor Conference Marketing PlaybookG. Scott Shaw
This presentation was delivered to an audience made up of entrepreneurs, venture capitalists and company advisors who were preparing to present at the Mid-Atlantic Venture Association's 2009 Capital Connection.
iTrend.tv is a social media analytical platform.
We know everything about Twitter’s Audience.
We are combining BigData feeds through Social Profiles and Locations.
We are extracting Meaning through Context and Social Profiles.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
This document discusses the importance of internal networking for career success and provides tips for an effective networking process. It recommends giving value to others through your network by providing information, support, and connections. The networking process involves planning goals, engaging with others at events, and following up afterwards to build longer-term relationships.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Read a selection of your colleagues’ postings.Respond by Day.docxniraj57
Read
a selection of your colleagues’ postings.
Respond
by
Day 5
, to two or more of your colleagues in one or more of the following ways:
Select a question offered by your colleague that he/she did not use and suggest potential ways that your colleague or the organization might drive innovation and overcome the barriers and status quo.
Compare your colleague's findings to those of others and your own. If you see similarities, explain why the status quo might appear similar across different workplaces and industries. Do not limit your responses solely to budgetary or resourcing constraints.
Identify any challenges at a colleague's workplace that seem unique or that you have not encountered before. Offer your ideas about why you think those are important and which discovery skill from Dyer, et al., would best enable your colleague and/or the organization to drive innovation and overcome the barriers and status quo. Be sure to provide your rationale for your choice.
Offer your insights to your colleague about the value of this process and importance of using it to identify opportunities for innovation or opportunities to challenge the status quo.
POST1
Ten Questions that challenge the status quo at my current workplace:
1. What if we allowed customers 24/7 access to our model homes, would this increase our sales?
2. What if started a program that allowed customers to stay for one night in our model homes so that they could get a feel for the home (see if it’s a good match)?
3. What if home loans were easier to get and builders covered more costs for the customers?
4. What if my organization stopped focusing intensively on the sale and more on the actual customers’ needs as a homeowner?
5. What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?
6. What if we built more than the traditional clubhouse, pool house, and common areas in our communities? What if we offered something that isn’t common such as a community go-kart track or skating rink?
7. What if we decorated the exterior of our central office, including our showroom, in themes each week to excite and attract customer’s attention? Imagine the word-of-mouth advertising we would generate.
8. What if we built a home for the local homeless people to stay in and take up donations for them to get back on their feet?
9. What if we gave one house a year away to someone in need? This type of generosity may attract customers who can appreciate us giving back to the community.
10. What if washed people cars, cut their grass, take out their trash, etc. in exchange for a donation to a local charity?
The one question I chose is #5: “What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?”
This question is important because there is more strength in numbers meaning the mo ...
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
The document discusses how building blocks 360 can help organizations implement enterprise 2.0 solutions using social media to improve collaboration. It analyzes the traditional vs new media landscape and provides an enterprise 2.0 checklist to assess an organization's readiness. The solution involves understanding business needs, conducting assessments, and mapping strategies to enterprise collaboration elements like communities, knowledge sharing, and customer relationship management. Two case studies showcase how social tools customized wikis and dashboards to improve agency collaboration and information sharing.
Contact Innovate Vancouver to help on your next project!
Travis Barker, MPA GCPM
Consulting@innovatevancouver.org
http://innovatevancouver.org
DaaS Interactive Planning Tool:
https://innovatevancouver.org/2017/09/06/data-as-a-service-daas-business-models/
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
The document outlines building an effective marketing system for lead generation using five forms of programs: net new, nurture, PR, current customer, and referral. It emphasizes generating know, like, and trust among prospects to drive trial of products/services. Social media is presented as an amplifier for content to engage audiences across different platforms. An overarching system is recommended to consistently implement tactics on a quarterly, weekly, and daily basis to manage the marketing efforts.
Building a Best-in-Class Economic Development Website.Dan St. Peter
The document provides an overview of Atlas Advertising's capabilities for developing economic development websites, outlining the website development process and highlighting the importance of elements like clear navigation, in-depth content, search engine optimization, and social media integration to create a world-class site. It also profiles example client websites that exemplify best practices for design, content, and using technology like maps and GIS.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
The document discusses best practices for building lasting relationships with customers through e-commerce personalization and data collection. It emphasizes winning customer trust by only collecting necessary data, explaining how data is used, and showing customers the value of personalization. Key recommendations include performing a health check of your online offerings, prioritizing areas for improvement, and using a cycle of listening to customers, learning from data, and acting to refine personalization.
The document discusses communications strategies for small science-focused businesses. It provides tips on developing an integrated marketing program including defining objectives and messages, identifying target audiences, and leveraging upcoming events and milestones. Examples are given of repositioning companies through improved communications around new indications or leadership changes. The importance of visual design, social media, and choosing experienced agency partners is also addressed.
The document provides tips for optimizing a LinkedIn profile and using LinkedIn effectively. It recommends building an "All Star" personal profile, learning new LinkedIn features, garnering recommendations, connecting with decision makers, and using LinkedIn groups. It then asks questions to determine the user's goals and provides guidance on customizing a profile, adding complete experience details, engaging with others, and sharing content to grow their business.
The Softer Skills that analysts need (beyond Data Visualisation)Paul Laughlin
A talk I gave at #DataVizLive online event in Nov 2020. Introducing the Laughlin Consultancy 9-step model for Softer Skills needed by Analysts & previewing some of those steps (beyond data visualisation & storytelling skills).
Similar to The Venture Capital and Investor Conference Marketing Playbook (20)
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
14. “ Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending. ” MarketingProfs
18. Plan ahead to get the most of your networking 0.4 Networking
19. “ Whatever it is that you want to achieve, it’s going to happen with and through other people, so be purposeful, be directed ... ” Keith Ferrazzi, Author “Never Eat Alone”
64. Why Expand your Platform Today? Students expect more from the online experience Blackboard provides proven expertise and one, integrated solution +
Audience: CEOs, Entrepreneurs Goal: They want to get funding. They want to generate some visibility. They want to find partners. Challenge: Simplify how they talk about their company, technology, etc. Tend to be too technical and provide too much information Often highlight features instead of benefits Talk for too long on certain sections and run out of time Use too many bullets on each slide Try to cram too much information Recite facts and figures instead of telling stories to connect with their audience Given our background in technology marketing for venture-backed companies I ’m excited to speak with you today. At CreatiVerge, many of our clients have already completed the process you are just now beginning and have gone on to achieve significant growth and have successful exits. With this is mind, I thought it would be helpful to share with you some tips and tactics for getting the most of your Capital Connection experience.
As a marketer, the natural way for us to look at an event like Capital Connection is using a sales funnel like this. I thought it might be helpful to frame our discussion around each activity throughout the process that will lead you closer to a meeting with a investor and eventually a term sheet. The main Media Announcement as well as your media outreach efforts will be your first opportunity for added exposure This will generate traffic to your web site where some investors and attendees will try and learn what you do. Goal is to generate some excitement ahead of time and recognition later at the event. Once the event begins your company profile will be the most referenced material in making a decision to attend your presentation Your presentation itself will determine whether or not an investor is interested in learning more about your company at your booth. And an impressive demo and interaction with your management team is your best chance at landing an initial meeting with a venture capital firm or private equity fund. I ’ll quickly visit each area and provide some tips and suggestions for how to improve each one while preparing for Capital Connection.
After the press release is dropped and the announcement has been made your own media outreach will be important to increase your visibility If you want to leverage the announcement to generate momentum around your company Knowing who to contact and how to do so effectively.
“ Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest” Problem: As anyone who has handled media relations will tell you, it ’s simply a waste of time to take a shotgun approach to pitching Story: Knowing which key messages are most compelling to reporters, bloggers and Twitter followers will increase the success of your story appearing in print or online. it ’s important to realize that the media are just like venture capitalists They each have their own background, technology focus and expertise. You wouldn ’t pitch your cleantech startup to a fund that specializes in new media And you wouldn ’t pitch a life sciences reporter about your latest higher education software release
Know who writes about your industry Whether in Newspapers, business magazines, trade publications, blogs and social media Read their articles. Comment on their blog posts. Follow them on Twitter. Be a part of their community. Someone in your organization needs to know who they are and what they write about This is what you ’ll use to build the list of reporters, publications and bloggers that you want to reach out to
Topics Once you have your list, it ’s important to know what topics they care about. Depending on which reporter or publication you ’re targeting, you’ll tailor your pitch a different way General business reporters might be interested in a unique local angle, such as job growth or an interesting fact While a trade magazine reporter might be interested in an in-depth product review or customer case study It helps if you are familiar with the the topics they write about and can position your story as newsworthy and relevant Nothing frustrates a journalist more than getting spammed with press releases about stories they care nothing about Be sure your story angle is tailored to that reporter, because when it comes to the media, one size does not fit all. Your goal is to build long-term, trusted relationships with the media and respecting their time is the best place to start
Overall Media Strategy Build Momentum Story Type of coverage Once you ’ve tailored your pitch it’s time to start spreading the news. It ’s important to think how your selection announcement might fit into your overall media strategy. The key is to use this announcement to build momentum for your company and other news announcements. From product launches and customer wins to analyst reviews and executive hires The right news can be of interest to reporters, bloggers or Twitter followers. By releasing a steady stream of positive news, the industry to take notice of your continuous activity Once you have a relevant story to share, begin your outreach by issuing a press release, submitting blog comments, posting on Twitter and updating your LinkedIn or Facebook status. While not every reporter will be interested in your story, it ’s important to set up Google Alerts to monitor any coverage you do receive. This is equally important for keeping tabs on the competition. Typically selection announcements receive very little pickup. Funding announcements receive a more targeted response in venture newsletters, business journals and mentions in industry publications. Knowing this ahead of time will help you set your expectations accordingly.
As soon as the selection announcement is made, your web site will be the first place potential investors and attendees will look for details on your company, management team and products. Before they visit, there are a few things you ’ll want to do to make sure your web site is ready for the attention.
“ The first paragraph of your homepage should explain concisely what you do. The next paragraph should set you apart. ” A lot of technology web sites do little to fix this problem let alone articulate what makes their company different or better than the competition. This is such a common problem that Robert Scoble in his Scobleizer blog gave a harsh tongue-lashing to many of the companies participating in Demo last Fall. His complaints ranged from mild annoyance to downright confusion and he ended up scolding individual companies by name. Kris Colvin highlighted a company called “Usable,” whose web site was anything but. Don ’t let the same thing happen when visitors come calling on your web site.
Your initial site visitors may spend as little as five seconds on your homepage before deciding whether or not to move on. Make sure the headline, text and graphics (or video) quickly explains why your company is one to watch. The goal is for your web site to make a positive first impression prior to the event So that when they see your company ’s name in the program guide they have a reason to attend your presentation Aside from your homepage; your company overview, management team and board bios are typically the next most visited pages on your site, which is consistently followed by your contact page. Visitors simply want to know where you ’re located. Similar to your company profile, you want to make sure that your web site content builds a compelling case for why your company is qualified and capable of capturing a growing market. Technology companies have a tendency to focus on the many features found in their products and solutions instead of explaining how this benefits their customers. By taking time to review this content up front and making any necessary changes you ’ll increase the chances that a visitor finds what they’re looking for when evaluating your web site
For those visitors that do spend time on your site, give them a reason to come back for more. Make it easy for them to subscribe to your e-mail newsletter, product announcements or blog updates. You can even encourage them to follow your updates on Twitter, become a connection on LinkedIn or become a fan on Facebook so your company ’s status is always well known. Think for a moment how powerful it is to be able to reach out to your stakeholders on a consistent, informal basis without filling up their inbox. Micro-blogging and status updates are a terrific way to promote blog articles, whitepapers and other company announcements to your network while increasing the size of your distribution list at the same time Many sites, however, have no way of capturing contact information And once a visitor leaves your site you have no way of reaching them again. If your company hasn ’t yet committed to a content development strategy You ’ll at least want to provide a basic contact form so they can send you a message with any questions they might have.
If you ’re not doing so already, you’ll want to add Google Analytics to your web site in order to monitor how many new visitors your site is receiving because of your involvement in Capital Connection. It also identifies the most popular pages and keywords, as well as which sites are sending you the most traffic. This will help you gauge how successful your media relations efforts have been as well as the overall impact that Capital Connection is having on your company ’s visibility. Another valuable tool called LeadLander allows you to know which companies are spending time on your web site. Imagine being able to know if more than one venture capital firm or private equity fund is researching your company That might make term sheet negotiations go a little differently. You ’ll also know when customers, prospects and competitors are visiting your site, along with which pages they spent the most time on. It ’s also helpful for the inside sales team to see if any of their outreach has resulted in any customer or prospect interest. This level of detail was very valuable when our clients were trying to get acquired because they could see which firms were the most serious and which firms generated little activity in comparison.
Your company profile is referenced by investors and attendees throughout the conference to determine whether they are interested in watching your presentation. A well written overview and executive summary helps put the odds in your favor.
A positioning statement is not a tagline. It is the process of creating an image or identity in the market for your product, brand or organization. It is a focused, concise description of your customers, their problem and the solution your product offers them. The strategic purpose of positioning is to increase your relevance to a market segment by choosing where you can win.
Your company ’s recent successes are only part of the equation. Investors want to know the expected size of your market and why your company is strongly positioned to take advantage of that growth. This can be challenging if you are competing in a relatively new or rapidly changing market, but this uncertainty might be why such a large opportunity exists in the first place.
Don ’t just list the competition, explain how your approach to the market is unique and different. Too many technology companies sound exactly the same instead of articulating what makes them better. Whether it is your intellectual property, experienced management team or tight market focus, your goal is to highlight your competitive advantage and industry expertise.
Know your Goals for the Event Not all companies have the same agenda when presenting at a venture capital conference. Whether you need to raise capital, talk up strategic partners or round out your management team, it is important to establish your goals for the event ahead of time. This will help maximize your productivity so you know where your time is best spent and minimize wasted activities. Research the Right Investors Venture capital firms and private equity funds invest in different types of technology and various stages of growth. Within each firm, individual partners specialize in different areas of expertise. Take the time to research the names and faces, bios and board seats of partners who might be the best match for your company based on your industry and capital requirements. Ask for Introductions
Tailor your Elevator Pitch Depending on who you ’re talking to and for how long, you’ll want to work on different versions of your elevator pitch. If your 30-second intro is successful, you’ll be able to deliver your 5-minute follow-up with more detail. If you haven’t presented yet, personally invite them to attend and remind them when you go on. But don’t buttonhole an investor you know is not interested. Ask for Introductions Based on your research, explore your contact list, LinkedIn connections or even Facebook friends to see who might be able to help you reach out to a particular investor. Your attorneys, accountants and fellow entrepreneurs may be able to make a valuable introduction for you prior to or during the event, so be sure to create opportunities for discussion when the time is right.
Focus on Quality not Quantity Your goal should be to make the best business connections, not just collect the most business cards. Spend more time having meaningful conversations with fewer individuals and write down a few memorable things about each on the back of their business cards. You ’ll have something to reference when you reach out to them again after the show. While not every discussion will generate investor interest, follow up promptly with those you meet. A positive impression now could lead to a term sheet in the future.
Your fundraising pitch is your biggest opportunity for exposure and may well be the highlight of the event but don ’t let too much text, too little focus and lack of preparation come between you and your potential investors. Make sure your presentation is polished and professional And that it doesn ’t suffer from the many reasons that P
“ Restraint in preparation. Simplicity in design. Naturalness in delivery.” Your presentation is like a movie trailer. Its purpose is to get the audience excited to see the movie (your demo), but leave them wanting more. Don ’t try to say too much.
The problem with PowerPoint: Too much text Too many bullets Too little connection
No matter your political view on climate change, Al Gore ’s Academy Award-winning PowerPoint presentation about climate change also emphasized the importance of visual communication.
Investors are not your customers. They don ’t want to know every detail about your technology. They do want to know which market opportunity your management team is chasing and why an investment in your company could deliver a reasonable return. Remind yourself of this while customizing each slide and resist the temptation to re-use your latest sales presentation. Text Photos Graphics Data Background At the risk of making all of the copyright lawyers in the room nervous, I always find it helpful to show examples of common slide mistakes and what you can do to fix them. Don ’t worry, the majority of the companies I’ve chosen to reference have already been acquired and the information they contain is publicly available.
Problem Solution Technology Business model Sales and Marketing Competition Management Team Milestones Financials Summary
This is not the way to deliver a state of the industry slide.
Choosing one point per slide and using a picture to emphasize the main point is much more effective.
Slide is way too busy to articulate the problem
It’s much better to break it out into two slides with the first part on slide here ...
And the root of the problem here on the second slide ...
Presenters tend to fill every slide with information too “important” to exclude, often overwhelming their audience in the process. Your slides should reinforce your words, not repeat them. Try using a photo, graphic or chart in place of text where possible. And when you must use bullets, keep them to five or less, no longer than one line and no smaller than 24 pt. font size.
Financial data is commonly cluttered and includes additional information.
Simplify the presentation of financial information, remove the x- and y-axis lines and make the main point of the chart or graph the headline
The purpose of your presentation is to set yourself apart from the competition. Therefore your slide background should reflect your brand, not a default PowerPoint template. Avoid clip art and cheesy stock photos that weaken your positioning. Purchase professional images from iStockPhoto or Getty Images hire a designer to create custom icons and illustrations. Also avoid animations and wipe transitions. Signal vs. Noise Ratio Picture Superiority Effect Whitespace
When using graphics to convey what it is your technology does, try and simplify how it is presented.
By using clear illustrations, processes and concepts, it is easier to highlight the benefits of your technology.
Don ’t try and convey too much information on one slide. Instead of showing every solution area and its underlying offerings on one slide ...
Consider only showing the main solution areas at once ...
And then highlight each area one at a time. The audience will have an easier time following you and will be less overwhelmed with detail.
In summary, a little less … this (Bill Gates)
And a little more … this (Steve Jobs)
Once you finish your presentation, interested investors will eventually make their way to your booth to see a product demonstration, ask in-depth questions and learn more about your company.
Next to your presentation, an impressive product demo is a critical step in moving an investor closer to scheduling a follow-up meeting. Make sure your demo is designed professionally and that you highlight key features effectively, whether you build a canned demo in Flash or are prepared to do a live software demo back at the booth.
Anticipate the questions investors might ask and prepare answers in advance. Since this is not a traditional tradeshow, these questions may be less technical and more strategic in nature. Use this opportunity to reinforce key messages about your business model, market strategy and competitive advantage and continue building your case for investment.
This is not the time or place to experience equipment failure. Prepare a backup demo in case your software, video player or Internet connection doesn ’t work properly. Bring extras of all equipment – laptops, power cords, USB drives, phones, whatever your demo requires. If all goes well, you won ’t have to use it, but if it does not, at least you’ll be prepared. The old axiom that whatever can go wrong, will. So that way you ’re prepared because you have a backup strategy. Investors will be impressed People spill coffee, airlines lose things, executives wear their USB drives around their neck until they get to the presentation
A successful demo and discussion with investors should increase the probability of your success in landing ...
A meeting with the VC or private equity firm, which could lead to ...
A term sheet for you to review with your attorneys and management team, which should lead to ...
Closing on your round of funding!!!
Any Questions?
We ’ve taken the time to prepare a marketing playbook for you to help your company get the most out of its capital connection experience for download at http://www.creativerge.net/mava