The document provides an overview of Atlas Advertising's capabilities for developing economic development websites, outlining the website development process and highlighting the importance of elements like clear navigation, in-depth content, search engine optimization, and social media integration to create a world-class site. It also profiles example client websites that exemplify best practices for design, content, and using technology like maps and GIS.
In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
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In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
How Companies are Using Social Networks and the Internet to Generate Sales 20...Social Jack
Great Presentation to a three chamber event in Northwest Indiana. Very progressive group looking to combine what they now have with what they want to do next in the Online world of Social Networks!
In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
The SickKids Foundation on enabling a digital CXM 'hub' with Sitecorenonlinear creations
Learn about the SickKids Foundation’s future digital plans and how non-profit digital objectives can be supported by a Customer Experience Management (CXM) platform.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
How Companies are Using Social Networks and the Internet to Generate Sales 20...Social Jack
Great Presentation to a three chamber event in Northwest Indiana. Very progressive group looking to combine what they now have with what they want to do next in the Online world of Social Networks!
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
My presentation presents the basic concepts and some generally accepted rules of thumb for designing good web sites. Sites with different objectives will obviously have different needs.
Moreover, individuality and uniqueness of web sites are also valued features.
With that in mind, those guidelines are offered as a starting point for developing good web design skills, not as formula that should be followed point by point.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Review this presentation to learn how Atlas Advertising and the Indy Partnership (Indianapolis\' Regional Marketing Organization) teamed to create the best economic development website in 2009 for communities over 200,000 in population.
In this presentation, Atlas Advertising CEO Ben Wright gives detailed information about the eight components of world class websites, including online brands, website navigation, search engine marketing, gis systems, and more. This webinar can help you enhance your website in very specific and valuable ways.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
My presentation presents the basic concepts and some generally accepted rules of thumb for designing good web sites. Sites with different objectives will obviously have different needs.
Moreover, individuality and uniqueness of web sites are also valued features.
With that in mind, those guidelines are offered as a starting point for developing good web design skills, not as formula that should be followed point by point.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
How personalization takes the scary out of your demand unit waterfallBound
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Review this presentation to learn how Atlas Advertising and the Indy Partnership (Indianapolis\' Regional Marketing Organization) teamed to create the best economic development website in 2009 for communities over 200,000 in population.
In this presentation, Atlas Advertising CEO Ben Wright gives detailed information about the eight components of world class websites, including online brands, website navigation, search engine marketing, gis systems, and more. This webinar can help you enhance your website in very specific and valuable ways.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
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Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
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Websites influence 97% of customer purchasing decisions. That clearly means your business site needs to be a good one, and it should have relevant content. Your company website has to be regularly updated with new products and the latest news. No one will prefer to do business with a company whose website is out-dated and not in sync with the latest technology. Many small businesses put up a website and then leave it alone — but today’s websites are no longer static. The internet browsers are also getting updated with the times, so if your website is not compatible with the latest browsers, then you will definitely lose a business opportunity.
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
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The 2011 Digital Marketing Outlook Report.Dan St. Peter
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Building a Best-in-Class Economic Development Website.
1. Northland Connection Website Review and Agency Capabilities Building a Best-in-Class Economic Development Website
2. About Atlas Advertising We help economic developers reach national and international prospect and site selection audiences We deliver branding, website development, GIS mapping, research, social media, and creative services Our agency is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states Our campaigns generate an average of three to ten times the response of other campaigns
8. Overview Taking on a website redevelopment project is a huge commitment – today you’ll take away the knowledge to: Understand and avoid the potential pitfalls of a web development project Understand the importance of “good” design and how it can effect the performance of your website Know what tools, content and features are key to a successful site Keep your site updated and engaged, giving it a successful, long lifespan
9.
10. Today, there is very little in economic development that can’t be facilitated or made more efficient by treating your website as a platform for most of your media delivery
11. Think of it as the starting point for your new, online community: It’s about connections--connecting people to each other, to ideas, to communities and to possibilities.So, how do you do it?
12. Web development process Phases: Discovery Design and Content Development Technical Development Launch Maintenance
13. Discovery PhaseYour website starts with a purpose and a design, but it is powered by the content you create.
14. Discovery Goal: Setting the tone for a successful, on-time, on-budget delivery Audience identification and hierarchy Only one audience at the top of the hierarchy – don’t muddle Positioning Positioning statements help establish and differentiate your product and service in the eyes of your customers. What is the service/product? Who is it for? How is it different from the competition? What makes it unique? Project Purpose – creating a common guideline for everyone to follow A reference point for all design and IA decisions as we move forward Effective Information Architecture What are the needs and wants of your main audiences? How are their needs translated into a hierarchy of information?
15.
16. We’re concerned with creating an architecture and hierarchy that gets users to their content more efficiently – ideally within 3 clicks
17. Intuitive navigation doesn't happen by chance and it must reflect the way people think in order for it to be effective
20. Design Goal: design an original, intuitive website that attracts and retains users until they find the information they need. Create a resource to entice return visits. 10 second rule “Am I in the right place?” “Do they have what I am looking for?” And sometimes, “Does better content exist elsewhere?” How to engage? Emotion, Differentiation and Authenticity Help users make decisions – guide them Eye tracking studies Calls to action (purpose of the site) Clarity of navigation in design
26. A well-designed homepage The Right Place Bold imagery, vibrant campaign language Marketing speak backed up with facts and figures on home page Balanced design pushes below the fold elegantly Provides map for quick locational reference Homepage caters to existing businesses as well
27. Design Tips and Takeaways OK to design below the fold Limit your use of Flash Understand typical eye-tracking patterns Contact information on the top of every page Present maps on the homepage Understand that your brand is more than your design
28. Writing Effective Content for Your Website"If your target audience isn't listening, it's not their fault, it's yours.”Seth Godin, Small is the New Big
29. Online content Once you have your sitemap and your agency is beginning the design phase, it’s time for your biggest task in the process. Most users scan instead of read Your content writers need to be trained in online content writing Write in “usable content formats” Scannable, written and designed in chunks Update often to keep it relevant If you write it well, your users will return to the resource you’ve created
30. Online content – pre-launch In order for this phase to be successful, you can count on: Spending up to 2 months full time getting the copy written, edited and uploaded to your new website (approx 3 hours/page) Creating an effective editorial calendar, because when you launch, you’ll be: Reviewing and updating various portions of your site weekly Posting to social media outlets daily
36. Eight components of a world-class ED website Authenticity of place branding and messaging Clarity of navigation Depth and quality of content Use of search marketing approaches Use of email marketing and news sections Frequent performance tracking Use of maps and GIS technology Use of social media
37. Authenticity in place branding Communicating a true positioning of the region Utilizing recognizable national elements Capturing users’ attention--inspiring them to use the site
43. Great content strategy Scannable - bullets and chunks Using a content management system that enables publishing of pages, downloadable documents, and data Weekly updates Devoting half of your budget to content Offering prominent contact info
45. Effective search marketing Ranking #1 organically for “your city/region economic development” Ranking #1 organically for “your organization name” Utilizing paid search (PPC) to drive additional traffic
46. Top 10 search terms that drive traffic to ED websites Your organization name Your city/region name “economic development” Incentive type offered in your region (depends on community) Resident company name (i.e., Boeing) Region name (if different from city) Organizational url (without .com/.net/.org) Campaign name (initiative or fundraising) City/region name “maps” City/region name “counties” City/region name “industries”
52. Effective use of an email newsletter Monthly email newsletter to investors, prospects Tracking performance of those newsletters Posting newsletters and news items to your website weekly or monthly
54. Effective performance tracking Review report once per month Track unique visits, referrers and downloads Benchmark your performance against other EDs Integrate tracking of advertising, web and PR effectiveness