This presentation was delivered to an audience made up of entrepreneurs, venture capitalists and company advisors who were preparing to present at the Mid-Atlantic Venture Association's 2009 Capital Connection.
6 Steps to Create a Stylish Brand that Makes you MoneyJessica Nazarali
This document outlines 6 steps to create a stylish personal brand that makes money, including developing a website, branding, ideal customer, business model, building an audience through content marketing and social media, hosting events, and creating a story. It discusses fear and limiting beliefs, business and lifestyle desires, non-sleazy sales techniques like webinars and strategy sessions, and how the author's own brand and website have evolved over time.
TactiBrand and Pareto Systems on Client AcquisitionsKirk Lowe
Kirk Lowe, Branding Tactician at TactiBrand and Duncan MacPherson, practice management leader at Pareto Systems share their thoughts on Attracting and Engaging clients in Financial Services.,
Content strategy is a plan for creating, delivering, and managing content across websites. It involves determining what content is needed, who will create and maintain it, where it will be placed, and how it will look. Developing a content strategy is challenging because content is massive in scope, requires structure and governance, and websites are not like print. Key aspects of a content strategy include usability testing, client surveys, a content inventory, and information architecture. The goal is to balance client needs with audience needs to determine what content works best.
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Digital marketing-proposal-cr-public-houseMOHD HASSAN
We set goals that are Specific, Measurable, Actionable, Realistic and Time bound. A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities.
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
6 Steps to Create a Stylish Brand that Makes you MoneyJessica Nazarali
This document outlines 6 steps to create a stylish personal brand that makes money, including developing a website, branding, ideal customer, business model, building an audience through content marketing and social media, hosting events, and creating a story. It discusses fear and limiting beliefs, business and lifestyle desires, non-sleazy sales techniques like webinars and strategy sessions, and how the author's own brand and website have evolved over time.
TactiBrand and Pareto Systems on Client AcquisitionsKirk Lowe
Kirk Lowe, Branding Tactician at TactiBrand and Duncan MacPherson, practice management leader at Pareto Systems share their thoughts on Attracting and Engaging clients in Financial Services.,
Content strategy is a plan for creating, delivering, and managing content across websites. It involves determining what content is needed, who will create and maintain it, where it will be placed, and how it will look. Developing a content strategy is challenging because content is massive in scope, requires structure and governance, and websites are not like print. Key aspects of a content strategy include usability testing, client surveys, a content inventory, and information architecture. The goal is to balance client needs with audience needs to determine what content works best.
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
Digital marketing-proposal-cr-public-houseMOHD HASSAN
We set goals that are Specific, Measurable, Actionable, Realistic and Time bound. A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities.
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg
The easiest way to increase web site conversions is by paying attention to content details that answer these questions - Who, Where, What, Why, When and How. This works for search engines and people. It's free to do. No need to mess with source code. Motivate. Inspire. Gain Trust. Show off your gems. Optimize for people and search engines will notice.
Dustin Maher (dustinmaherfitness.com) graduated from the University of Wisconsin in 2006 with a degree in Kinesiology and Business knowing that he wanted to help people get in shape. Soon after graduating, he launched MamaTone Fitness in Madison, Wisconsin.
In this presentation at the Greater Philly Email Marketers Meetup on June 6, Crystal Gouldey shared how this fresh-out-of-college fitness instructor grew his local fitness company to a national business with 10 locations, 28 DVDs, a published book, and an email list of 12,000+ subscribers using online marketing tactics.
Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
This document provides tips for using social media platforms more effectively. It recommends (1) using sponsored updates to target specific audiences and gain detailed analytics, (2) sharing valuable content like videos, presentations, articles, and work samples to establish expertise and influence connections, and (3) optimizing your personal profile to stand out from competitors by making it personal, relevant, and attention-grabbing.
The document discusses the relationship between usability and conversions on websites. It emphasizes the importance of usability best practices like requirements gathering, information architecture, and user testing in driving conversions. Some tips provided for improving conversions include making it easy for users to take the next step in their task, not making them think or beg for information, and ensuring they don't get lost on the site.
The document outlines an individual's education, work experience, and extracurricular activity. For education, the individual majored in marketing at Xavier University. Their work experience was as an intern at Enterprise Rent A Car where they assisted customers, explained contracts, and built relationships through customer service calls. Their extracurricular activity was serving as president of the Xavier Club Baseball team where they helped develop strategy, motivated the team, and led them to victory in a regional tournament.
One Room Studio Media Kit English 2019. Beto Tamez
One Room Studio Media Kit English 2019. Learn about the products and services that One Room Studio offers for you and your company. Let’s release your potential.
We help you to build your Brand Identity Online. Let's create your online growth strategy together !
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
Some people might have thought about the reason why some websites has greater rank as compared to others. The main reason behind it is due to the search engine optimization (SEO).
The Venture Capital and Investor Conference Marketing PlaybookG. Scott Shaw
This document outlines the key steps in a presentation for securing funding, including preparing a company profile and website, engaging media and networking, delivering an effective presentation, and conducting a demo. The presentation covers refining the company's positioning, emphasizing management expertise, knowing event goals, focusing the presentation on the audience, and developing reliable demos and backup strategies. The overall goal is to spread awareness, position the company for maximum investor interest, and get funding.
This document provides a step-by-step guide and worksheet for researching landing pages. It instructs the user to define goals for each landing page, describe their target customers, identify relevant keywords, review competing services, understand customer problems, and capture effective headlines. Completing this research worksheet will help optimize landing page copy and ensure pages are effectively targeting the right audience and addressing customer needs.
Easily actionable tips for PR, written especially for startups.
Table of Contents:
----------------------------------
What is PR?
Why Do you need it?
How can it help you?
PR vs Marketing
When do you need PR?
Examples of PR
Turn your website into a marketing machineMarsha Sanders
Practical guidelines and examples to market effectively on your website. Three key themes: be strategic, use a marketing lens, and target the old part of the brain.
This document provides guidance on pitching your startup plan to investors and raising funds. It discusses various funding options like debt, crowdfunding, grants, accelerators, and venture capital. It emphasizes the importance of launching early with a minimum viable product to validate hypotheses and gain traction. When pitching investors, the key elements are organizing your pitch, understanding what investors look for, crafting your story, and choosing the right backers aligned with your vision. The document provides tips on structuring the fundraising process, setting an investment target, knowing your brand, and building an effective pitch deck.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
Determine your budget and timeline
2. Solicit Recommendations
Ask colleagues, industry contacts, analysts
Check online reviews
3. Make Introductory Calls
Learn about their experience and approach
Ask about fees and deliverables
4. Schedule Meetings
Request proposals and presentations
Ask questions to evaluate fit
5. Evaluate Reputation and Work
Check online presence and case studies
References from other clients
Cultural fit and communication style
Choose the agency that best meets your needs!
www.gksmarketing.com
Part 4: Practice Sessions
Advanced Press Release Techniques
Media Training Activities
- Mock interviews
- Handling tough questions
- Develop
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon ...Kimberly Krause Berg
The easiest way to increase web site conversions is by paying attention to content details that answer these questions - Who, Where, What, Why, When and How. This works for search engines and people. It's free to do. No need to mess with source code. Motivate. Inspire. Gain Trust. Show off your gems. Optimize for people and search engines will notice.
Dustin Maher (dustinmaherfitness.com) graduated from the University of Wisconsin in 2006 with a degree in Kinesiology and Business knowing that he wanted to help people get in shape. Soon after graduating, he launched MamaTone Fitness in Madison, Wisconsin.
In this presentation at the Greater Philly Email Marketers Meetup on June 6, Crystal Gouldey shared how this fresh-out-of-college fitness instructor grew his local fitness company to a national business with 10 locations, 28 DVDs, a published book, and an email list of 12,000+ subscribers using online marketing tactics.
Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
This document provides tips for using social media platforms more effectively. It recommends (1) using sponsored updates to target specific audiences and gain detailed analytics, (2) sharing valuable content like videos, presentations, articles, and work samples to establish expertise and influence connections, and (3) optimizing your personal profile to stand out from competitors by making it personal, relevant, and attention-grabbing.
The document discusses the relationship between usability and conversions on websites. It emphasizes the importance of usability best practices like requirements gathering, information architecture, and user testing in driving conversions. Some tips provided for improving conversions include making it easy for users to take the next step in their task, not making them think or beg for information, and ensuring they don't get lost on the site.
The document outlines an individual's education, work experience, and extracurricular activity. For education, the individual majored in marketing at Xavier University. Their work experience was as an intern at Enterprise Rent A Car where they assisted customers, explained contracts, and built relationships through customer service calls. Their extracurricular activity was serving as president of the Xavier Club Baseball team where they helped develop strategy, motivated the team, and led them to victory in a regional tournament.
One Room Studio Media Kit English 2019. Beto Tamez
One Room Studio Media Kit English 2019. Learn about the products and services that One Room Studio offers for you and your company. Let’s release your potential.
We help you to build your Brand Identity Online. Let's create your online growth strategy together !
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
Some people might have thought about the reason why some websites has greater rank as compared to others. The main reason behind it is due to the search engine optimization (SEO).
The Venture Capital and Investor Conference Marketing PlaybookG. Scott Shaw
This document outlines the key steps in a presentation for securing funding, including preparing a company profile and website, engaging media and networking, delivering an effective presentation, and conducting a demo. The presentation covers refining the company's positioning, emphasizing management expertise, knowing event goals, focusing the presentation on the audience, and developing reliable demos and backup strategies. The overall goal is to spread awareness, position the company for maximum investor interest, and get funding.
This document provides a step-by-step guide and worksheet for researching landing pages. It instructs the user to define goals for each landing page, describe their target customers, identify relevant keywords, review competing services, understand customer problems, and capture effective headlines. Completing this research worksheet will help optimize landing page copy and ensure pages are effectively targeting the right audience and addressing customer needs.
Easily actionable tips for PR, written especially for startups.
Table of Contents:
----------------------------------
What is PR?
Why Do you need it?
How can it help you?
PR vs Marketing
When do you need PR?
Examples of PR
Turn your website into a marketing machineMarsha Sanders
Practical guidelines and examples to market effectively on your website. Three key themes: be strategic, use a marketing lens, and target the old part of the brain.
This document provides guidance on pitching your startup plan to investors and raising funds. It discusses various funding options like debt, crowdfunding, grants, accelerators, and venture capital. It emphasizes the importance of launching early with a minimum viable product to validate hypotheses and gain traction. When pitching investors, the key elements are organizing your pitch, understanding what investors look for, crafting your story, and choosing the right backers aligned with your vision. The document provides tips on structuring the fundraising process, setting an investment target, knowing your brand, and building an effective pitch deck.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
Determine your budget and timeline
2. Solicit Recommendations
Ask colleagues, industry contacts, analysts
Check online reviews
3. Make Introductory Calls
Learn about their experience and approach
Ask about fees and deliverables
4. Schedule Meetings
Request proposals and presentations
Ask questions to evaluate fit
5. Evaluate Reputation and Work
Check online presence and case studies
References from other clients
Cultural fit and communication style
Choose the agency that best meets your needs!
www.gksmarketing.com
Part 4: Practice Sessions
Advanced Press Release Techniques
Media Training Activities
- Mock interviews
- Handling tough questions
- Develop
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
The document provides guidance on developing a zero-budget marketing plan, focusing on free and low-cost tactics. It recommends starting with defining objectives and target audiences. Key tactics discussed include search engine optimization, social media, blogging, newsletters, networking and building relationships with influencers to gain press coverage. The document emphasizes focusing efforts on a few selected tactics that fit the business and audience rather than spreading efforts too thin across many channels.
The document provides guidance for entrepreneurs pitching their business ideas to venture capitalists (VCs). It was created by Canaan Partners, a venture capital firm, to help entrepreneurs structure their pitches. The workbook explains that the goal is to help entrepreneurs clearly communicate their business idea, think through it as VCs will, and effectively sell the idea to investors, employees, customers and other key stakeholders. It also aims to help entrepreneurs avoid becoming perpetual fundraisers and instead focus on building their business.
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
The document provides an overview of a generic business plan template that can be modified for any business. It discusses the key components of a business plan, including an executive summary, company description, products/services, marketing plan, operational plan, management team, startup expenses, and financial projections. The template is meant to guide business owners through researching and planning their business in a systematic way.
The document describes several training workshops on using LinkedIn, Twitter, blogging and LinkedIn for career and business purposes. The workshops provide guidance on optimizing profiles, building connections, crafting effective posts and implementing strategies for professional and career networking or business development goals. Key topics covered include features, best practices, case studies and tools for each platform.
Slide show dominate a niche -the web designer’s key...market leader 12-3-16Stacey Mathis
This slideshow is for web designers who want to grow a web design business, who are vying for market leadership in the web design industry and who are looking for viable solutions to increase web design studio profits.
Similar to Venture Capital and Investor Conference Marketing Playbook (20)
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Audience: CEOs, Entrepreneurs Goal: They want to get funding. They want to generate some visibility. They want to find partners. Challenge: Simplify how they explain their technology Tend to be too technical and provide too much information Often highlight features instead of benefits Talk for too long on certain sections and run out of time Use too many bullets on each slide Try to cram too much information Recite facts and figures instead of telling stories to connect with your audience Given our background in technology marketing for venture-backed companies I’m excited to speak with you today. At CreatiVerge, many of our clients have already completed the process you are just now beginning and have gone on to achieve significant growth and have successful exits. With this is mind, I thought it would be helpful to share with you some tips and tactics for getting the most of your Capital Connection experience.
As a marketer, the natural way for us to look at an event like Capital Connection is using a sales funnel like this. I thought it might be helpful to frame our discussion around each activity throughout the process that will lead you closer to a meeting with a investor and eventually a term sheet. The main Media Announcement as well as your media outreach efforts will be your first opportunity for added exposure This will generate traffic to your web site where some investors and attendees will try and learn what you do. Goal is to generate some excitement ahead of time and recognition later at the event. Once the event begins your company profile will be the most referenced material in making a decision to attend your presentation Your presentation itself will determine whether or not an investor is interested in learning more about your company at your booth. And an impressive demo and interaction with your management team is your best chance at landing an initial meeting with a venture capital firm or private equity fund. I’ll quickly visit each area and provide some tips and suggestions for how to improve each one while preparing for Capital Connection.
After the press release is dropped and the announcement has been made your own media outreach will be important to increase your visibility If you want to leverage the announcement to generate momentum around your company Knowing who to contact and how to do so effectively.
“ Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest” Problem: As anyone who has handled media relations will tell you, it’s simply a waste of time to take a shotgun approach to pitching Story: Knowing which key messages are most compelling to reporters, bloggers and Twitter followers will increase the success of your story appearing in print or online. it’s important to realize that the media are just like venture capitalists They each have their own background, technology focus and expertise. You wouldn’t pitch your cleantech startup to a fund that specializes in new media And you wouldn’t pitch a life sciences reporter about your latest higher education software release
Know who writes about your industry Whether in Newspapers, business magazines, trade publications, blogs and social media Read their articles. Comment on their blog posts. Follow them on Twitter. Be a part of their community. Someone in your organization needs to know who they are and what they write about This is what you’ll use to build the list of reporters, publications and bloggers that you want to reach out to
Topics Once you have your list, it’s important to know what topics they care about. Depending on which reporter or publication you’re targeting, you’ll tailor your pitch a different way General business reporters might be interested in a unique local angle, such as job growth or an interesting fact While a trade magazine reporter might be interested in an in-depth product review or customer case study It helps if you are familiar with the the topics they write about and can position your story as newsworthy and relevant Nothing frustrates a journalist more than getting spammed with press releases about stories they care nothing about Be sure your story angle is tailored to that reporter, because when it comes to the media, one size does not fit all. Your goal is to build long-term, trusted relationships with the media and respecting their time is the best place to start
Overall Media Strategy Build Momentum Story Type of coverage Once you’ve tailored your pitch it’s time to start spreading the news. It’s important to think how your selection announcement might fit into your overall media strategy. The key is to use this announcement to build momentum for your company and other news announcements. From product launches and customer wins to analyst reviews and executive hires The right news can be of interest to reporters, bloggers or Twitter followers. By releasing a steady stream of positive news, the industry to take notice of your continuous activity Once you have a relevant story to share, begin your outreach by issuing a press release, submitting blog comments, posting on Twitter and updating your LinkedIn or Facebook status. While not every reporter will be interested in your story, it’s important to set up Google Alerts to monitor any coverage you do receive. This is equally important for keeping tabs on the competition. Typically selection announcements receive very little pickup. Funding announcements receive a more targeted response in venture newsletters, business journals and mentions in industry publications. Knowing this ahead of time will help you set your expectations accordingly.
As soon as the selection announcement is made, your web site will be the first place potential investors and attendees will look for details on your company, management team and products. Before they visit, there are a few things you’ll want to do to make sure your web site is ready for the attention.
“ The first paragraph of your homepage should explain concisely what you do. The next paragraph should set you apart.” A lot of technology web sites do little to fix this problem let alone articulate what makes their company different or better than the competition. This is such a common problem that Robert Scoble in his Scobleizer blog gave a harsh tongue-lashing to many of the companies participating in Demo last Fall. His complaints ranged from mild annoyance to downright confusion and he ended up scolding individual companies by name. Kris Colvin highlighted a company called “Usable,” whose web site was anything but. Don’t let the same thing happen when visitors come calling on your web site.
Your initial site visitors may spend as little as five seconds on your homepage before deciding whether or not to move on. Make sure the headline, text and graphics (or video) quickly explains why your company is one to watch. The goal is for your web site to make a positive first impression prior to the event So that when they see your company’s name in the program guide they have a reason to attend your presentation Aside from your homepage; your company overview, management team and board bios are typically the next most visited pages on your site, which is consistently followed by your contact page. Visitors simply want to know where you’re located. Similar to your company profile, you want to make sure that your web site content builds a compelling case for why your company is qualified and capable of capturing a growing market. Technology companies have a tendency to focus on the many features found in their products and solutions instead of explaining how this benefits their customers. By taking time to review this content up front and making any necessary changes you’ll increase the chances that a visitor finds what they’re looking for when evaluating your web site
For those visitors that do spend time on your site, give them a reason to come back for more. Make it easy for them to subscribe to your e-mail newsletter, product announcements or blog updates. You can even encourage them to follow your updates on Twitter, become a connection on LinkedIn or become a fan on Facebook so your company’s status is always well known. Think for a moment how powerful it is to be able to reach out to your stakeholders on a consistent, informal basis without filling up their inbox. Micro-blogging and status updates are a terrific way to promote blog articles, whitepapers and other company announcements to your network while increasing the size of your distribution list at the same time Many sites, however, have no way of capturing contact information And once a visitor leaves your site you have no way of reaching them again. If your company hasn’t yet committed to a content development strategy You’ll at least want to provide a basic contact form so they can send you a message with any questions they might have.
If you’re not doing so already, you’ll want to add Google Analytics to your web site in order to monitor how many new visitors your site is receiving because of your involvement in Capital Connection. It also identifies the most popular pages and keywords, as well as which sites are sending you the most traffic. This will help you gauge how successful your media relations efforts have been as well as the overall impact that Capital Connection is having on your company’s visibility. Another valuable tool called LeadLander allows you to know which companies are spending time on your web site. Imagine being able to know if more than one venture capital firm or private equity fund is researching your company That might make term sheet negotiations go a little differently. You’ll also know when customers, prospects and competitors are visiting your site, along with which pages they spent the most time on. It’s also helpful for the inside sales team to see if any of their outreach has resulted in any customer or prospect interest. This level of detail was very valuable when our clients were trying to get acquired because they could see which firms were the most serious and which firms generated little activity in comparison.
Your company profile is referenced by investors and attendees throughout the conference to determine whether they are interested in watching your presentation. A well written overview and executive summary helps put the odds in your favor.
A positioning statement is not a tagline. It is the process of creating an image or identity in the market for your product, brand or organization. It is a focused, concise description of your customers, their problem and the solution your product offers them. The strategic purpose of positioning is to increase your relevance to a market segment by choosing where you can win.
Your company’s recent successes are only part of the equation. Investors want to know the expected size of your market and why your company is strongly positioned to take advantage of that growth. This can be challenging if you are competing in a relatively new or rapidly changing market, but this uncertainty might be why such a large opportunity exists in the first place.
Don’t just list the competition, explain how your approach to the market is unique and different. Too many technology companies sound exactly the same instead of articulating what makes them better. Whether it is your intellectual property, experienced management team or tight market focus, your goal is to highlight your competitive advantage and industry expertise.
Your fundraising pitch is your biggest opportunity for exposure and may well be the highlight of the event but don’t let too much text, too little focus and lack of preparation come between you and your potential investors. Make sure your presentation is polished and professional And that it doesn’t suffer from the many reasons that P
“ Restraint in preparation. Simplicity in design. Naturalness in delivery.” Your presentation is like a movie trailer. Its purpose is to get the audience excited to see the movie (your demo), but leave them wanting more. Don’t try to say too much.
The problem with PowerPoint: Too much text Too many bullets Too little connection
No matter your political view on climate change, Al Gore’s Academy Award-winning PowerPoint presentation about climate change also emphasized the importance of visual communication.
Investors are not your customers. They don’t want to know every detail about your technology. They do want to know which market opportunity your management team is chasing and why an investment in your company could deliver a reasonable return. Remind yourself of this while customizing each slide and resist the temptation to re-use your latest sales presentation. Text Photos Graphics Data Background At the risk of making all of the copyright lawyers in the room nervous, I always find it helpful to show examples of common slide mistakes and what you can do to fix them. Don’t worry, the majority of the companies I’ve chosen to reference have already been acquired and the information they contain is publicly available.
This is not the way to deliver a state of the industry slide.
Choosing one point per slide and using a picture to emphasize the main point is much more effective.
Presenters tend to fill every slide with information too “important” to exclude, often overwhelming their audience in the process. Your slides should reinforce your words, not repeat them. Try using a photo, graphic or chart in place of text where possible. And when you must use bullets, keep them to five or less, no longer than one line and no smaller than 24 pt. font size.
Financial data is commonly cluttered and includes additional information.
Simplify the presentation of financial information, remove the x- and y-axis lines and make the main point of the chart or graph the headline
The purpose of your presentation is to set yourself apart from the competition. Therefore your slide background should reflect your brand, not a default PowerPoint template. Avoid clip art and cheesy stock photos that weaken your positioning. Purchase professional images from iStockPhoto or Getty Images hire a designer to create custom icons and illustrations. Also avoid animations and wipe transitions. Signal vs. Noise Ratio Picture Superiority Effect Whitespace
When using graphics to convey what it is your technology does, try and simplify how it is presented.
By using clear illustrations, processes and concepts, it is easier to highlight the benefits of your technology.
Don’t try and convey too much information on one slide. Instead of showing every solution area and its underlying offerings on one slide ...
Consider only showing the main solution areas at once ...
And then highlight each area one at a time. The audience will have an easier time following you and will be less overwhelmed with detail.
In summary, a little less … this (Bill Gates)
And a little more … this (Steve Jobs)
Once you finish your presentation, interested investors will eventually make their way to your booth to see a product demonstration, ask in-depth questions and learn more about your company.
YOUR MARKETING MATERIALS SHOULD REFLECT YOUR COMPANY’S GROWTH POTENTIAL. CREATE A PROFESSIONAL DEMO THAT CONVINCES INVESTORS THAT YOUR PRODUCT IS WORTH BACKING.
Next to your presentation, an impressive product demo is a critical step in moving an investor closer to scheduling a follow-up meeting. Make sure your demo is designed professionally and that you highlight key features effectively, whether you build a canned demo in Flash or are prepared to do a live software demo back at the booth.
Anticipate the questions investors might ask and prepare answers in advance. Since this is not a traditional tradeshow, these questions may be less technical and more strategic in nature. Use this opportunity to reinforce key messages about your business model, market strategy and competitive advantage and continue building your case for investment.
This is not the time or place to experience equipment failure. Prepare a backup demo in case your software, video player or Internet connection doesn’t work properly. Bring extras of all equipment – laptops, power cords, USB drives, phones, whatever your demo requires. If all goes well, you won’t have to use it, but if it does not, at least you’ll be prepared. The old axiom that whatever can go wrong, will. So that way you’re prepared because you have a backup strategy. Investors will be impressed People spill coffee, airlines lose things, executives wear their USB drives around their neck until they get to the presentation
We’ve taken the time to prepare a marketing playbook for you to help your company get the most out of its capital connection experience.