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Using Discourse Analysis on
News Media Content
Issues and Challenges
By Shan Wu
Overview
• Defining discourse analysis
• Discourse and Power
• Three key discourse analytical frameworks
– Michel Foucault
– Teun A. van Dijk
– Norman Fairclough
• Flaws of existing frameworks for analysis of news
media texts
• Critique of suggested improvements
Defining Discourse Analysis
• Two main definitions
– As social action and interaction between human agents
– As social construction of reality that creates a
knowledge system; influences our social practice and
relations
• Effective qualitative supplement to quantitative
content analysis
• Considers link between media content and wider
sociopolitical framework
Discourse and Power
• Discourse linked to power and social
interests
• Language use and social practice framed by
institutions
– Institutions determine rules and and positions
of agents
Three Key Scholars
• Michel Foucault’s system of representation
• Teun van Dijk’s socio-cognitive approach
• Norman Fairclough’s critical discourse
analysis
Foucault’s System of
Representation
• Discourse as system of representation
• Discourse – Knowledge – Power
• Discursive formation can sustain “regime of
truth”
• Subjects constructed through discourse
• Opposes Marxist theory of ideology
• Intertextuality and interdiscursivity
Foucault’s System of
Representation
• Criticisms:
– No structured and comprehensive methodology
– Subject as mere product of discursive practices
Van Dijk’s Socio-Cognitive
Approach
• Reducing textual info to fundamental themes
• On thematic level:
– Looks at overall description of text/ macrostructures
– Reduces complicated info to macro-propositions
• On schematic level:
– Analyse schematic structures that influence form of the
text
Van Dijk’s Socio-Cognitive
Approach
• Criticisms:
– Ignores intertextual relations
– Difficult to compare across large number of
texts
– Uncritical reproduction of power relations and
ideologies
Fairclough’s Critical Discourse
Analysis
• Discourses influence social relations and
knowledge systems through language
• Group together to form discursive order
• Discourse analysis = analysis of discursive event +
analysis of discursive order
• Three dimensions:
– Analysis of 1) language texts, 2) discourse practice, 3)
discursive events as instances of sociocultural practice
• Impt terms: Discourse practice, intertextuality
Fairclough’s Critical Discourse
Analysis
• Criticisms:
– Textual-oriented approach
– Over-ambitious methodical frame
– Questionable linkage between textual
description and interpretation
– Lack of understanding of human agency
Discourse Analysis for News
• Shaping presentation of media texts
– Professional ideology of journalists, news
organizations
– State and corporate pressures
– Ownership of media
– Profit motivation of news organization
Discourse Analysis for News
• Key considerations neglected in current
frameworks
– Origins of competing discourses
– Presence of divergent social accounts
– Influence of external factors
– Meaning of the text to different audiences
Discourse Analysis for News
• Other issues
– Accuracy of representations
– Views included/ excluded in a text
– Rhetoric of political stories
– Time-sensitivity
– Interaction between discourse and social
realities: Circulation of meaning
Suggested Improvements
• Carvalho (2000)
– Textual analysis
• Language and rhetoric
• Discursive strategies and processes
• Ideological standpoints
• (Surface descriptors, objects, actors)
– Contextual Analysis
• Comparative-synchronic analysis
• Historical-diachronic analysis
Suggested Improvements
• Pros
– Intertextual and contextual
– Time-sensitive
– Accounts for journalistic intervention
• Cons
– Neglects production processes of text and
audience reception
Suggested Improvements
• Greg Philo (2007), Glasgow University
Media Group
– Interviews and focus groups with journalists
and audiences
– E.g. Coverage of Israeli-Palestinian conflict in
the UK
Israeli-Palestinian Conflict
• Reports on killing of young Palestinian boy
Mohd Al-Durrah in Oct 2000
• Images of him and his father crouched
against wall widely shown
Israeli-Palestinian Conflict
• Israelis issued statement that boy’s death
was unintentional
• Israelis focused on “war on terror”: Israel as
threatened and “responding” to attacks
• Palestinians rejected this account
• Israeli view dominant in news
Israeli-Palestinian Conflict
• Influences on UK journalists
– Strong support in US for Israel
– Close political link between UK and US
– Well-organized lobbying and public relations
– Views of political and public figures
– Aim for balance: Sympathetic, acknowledge
boy killed by Israelis
Israeli-Palestinian Conflict
• Audience reception of messages
– Reproduced content and structure of news
progs
• Little reference to Palestinian viewpoint
– Reproduced structure and sequence of accounts
based on news reports
• Reorganized memories to give meaning to the event
Conclusion
• Need to analyze media texts against total
system
• Consider processes of production, content,
reception and circulation
• Comprehensive discourse analysis: Better
understanding of generation and
reproduction of social meanings through
news media

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Cda media

  • 1. Using Discourse Analysis on News Media Content Issues and Challenges By Shan Wu
  • 2. Overview • Defining discourse analysis • Discourse and Power • Three key discourse analytical frameworks – Michel Foucault – Teun A. van Dijk – Norman Fairclough • Flaws of existing frameworks for analysis of news media texts • Critique of suggested improvements
  • 3. Defining Discourse Analysis • Two main definitions – As social action and interaction between human agents – As social construction of reality that creates a knowledge system; influences our social practice and relations • Effective qualitative supplement to quantitative content analysis • Considers link between media content and wider sociopolitical framework
  • 4. Discourse and Power • Discourse linked to power and social interests • Language use and social practice framed by institutions – Institutions determine rules and and positions of agents
  • 5. Three Key Scholars • Michel Foucault’s system of representation • Teun van Dijk’s socio-cognitive approach • Norman Fairclough’s critical discourse analysis
  • 6. Foucault’s System of Representation • Discourse as system of representation • Discourse – Knowledge – Power • Discursive formation can sustain “regime of truth” • Subjects constructed through discourse • Opposes Marxist theory of ideology • Intertextuality and interdiscursivity
  • 7. Foucault’s System of Representation • Criticisms: – No structured and comprehensive methodology – Subject as mere product of discursive practices
  • 8. Van Dijk’s Socio-Cognitive Approach • Reducing textual info to fundamental themes • On thematic level: – Looks at overall description of text/ macrostructures – Reduces complicated info to macro-propositions • On schematic level: – Analyse schematic structures that influence form of the text
  • 9. Van Dijk’s Socio-Cognitive Approach • Criticisms: – Ignores intertextual relations – Difficult to compare across large number of texts – Uncritical reproduction of power relations and ideologies
  • 10. Fairclough’s Critical Discourse Analysis • Discourses influence social relations and knowledge systems through language • Group together to form discursive order • Discourse analysis = analysis of discursive event + analysis of discursive order • Three dimensions: – Analysis of 1) language texts, 2) discourse practice, 3) discursive events as instances of sociocultural practice • Impt terms: Discourse practice, intertextuality
  • 11. Fairclough’s Critical Discourse Analysis • Criticisms: – Textual-oriented approach – Over-ambitious methodical frame – Questionable linkage between textual description and interpretation – Lack of understanding of human agency
  • 12. Discourse Analysis for News • Shaping presentation of media texts – Professional ideology of journalists, news organizations – State and corporate pressures – Ownership of media – Profit motivation of news organization
  • 13. Discourse Analysis for News • Key considerations neglected in current frameworks – Origins of competing discourses – Presence of divergent social accounts – Influence of external factors – Meaning of the text to different audiences
  • 14. Discourse Analysis for News • Other issues – Accuracy of representations – Views included/ excluded in a text – Rhetoric of political stories – Time-sensitivity – Interaction between discourse and social realities: Circulation of meaning
  • 15. Suggested Improvements • Carvalho (2000) – Textual analysis • Language and rhetoric • Discursive strategies and processes • Ideological standpoints • (Surface descriptors, objects, actors) – Contextual Analysis • Comparative-synchronic analysis • Historical-diachronic analysis
  • 16. Suggested Improvements • Pros – Intertextual and contextual – Time-sensitive – Accounts for journalistic intervention • Cons – Neglects production processes of text and audience reception
  • 17. Suggested Improvements • Greg Philo (2007), Glasgow University Media Group – Interviews and focus groups with journalists and audiences – E.g. Coverage of Israeli-Palestinian conflict in the UK
  • 18. Israeli-Palestinian Conflict • Reports on killing of young Palestinian boy Mohd Al-Durrah in Oct 2000 • Images of him and his father crouched against wall widely shown
  • 19. Israeli-Palestinian Conflict • Israelis issued statement that boy’s death was unintentional • Israelis focused on “war on terror”: Israel as threatened and “responding” to attacks • Palestinians rejected this account • Israeli view dominant in news
  • 20. Israeli-Palestinian Conflict • Influences on UK journalists – Strong support in US for Israel – Close political link between UK and US – Well-organized lobbying and public relations – Views of political and public figures – Aim for balance: Sympathetic, acknowledge boy killed by Israelis
  • 21. Israeli-Palestinian Conflict • Audience reception of messages – Reproduced content and structure of news progs • Little reference to Palestinian viewpoint – Reproduced structure and sequence of accounts based on news reports • Reorganized memories to give meaning to the event
  • 22. Conclusion • Need to analyze media texts against total system • Consider processes of production, content, reception and circulation • Comprehensive discourse analysis: Better understanding of generation and reproduction of social meanings through news media