The document introduces an Insight Hub prototype to help a local council and related organizations make better-informed decisions using data and analytics. The hub aims to (1) provide insights into resident demographics, needs, service usage and costs, and attitudes; (2) enable staff to understand how evidence can improve services and identify analytical tools and training; and (3) support strategic priorities by developing a comprehensive understanding of residents and services. Next steps include improving the hub based on user feedback, understanding commissioners' needs, and providing analytical support.

1. Introduction to the Insight Hub Prototype
What we know about
trends in our services
What we know about
who we support
What we know about our
customer service
transactions
What we know about
issues reported to us
How Lambeth compares
What are the unit costs &
benefits of services

2. Why are we developing this?
Use intelligence to make better quality decisions – from
front line to strategic – to focus our resources on where
they needed most
Use its strategic advantage in terms of information to
influence outcomes – from influencing demand to
shaping markets
Help the council, communities & providers use
intelligence more effectively to understand and shape
the environment around them

3. What’s our initial focus?
• To understand how decisions are made on the services
they use and how they perform
More informed
residents
• To understand needs and demand to commission more
informed outcomes and improve the marketplaceMore informed staff
• To better understand needs & assets to engage their
communities
More informed
councillors
• To understand the market/s and customers they’re
supporting to better target their offer to commissioners
More informed
providers & businesses
• To understand local needs & assets to build stronger
communities & better influence decisions in their area
More informed
communities

4. What do people working in research
& analysis need?

5. Objectives
Help the organisation make the most of the research, tools and
insight that we have or can access
• Understand what expertise is needed to use the tools we have access to and
provide training to those who have the skills to use the tools
Enable staff to understand how evidence & analysis can be used
to improve & commission services
• Develop sessions where how commissioners & analysts show real life examples
of how evidence & analyse has been used effectively
Use the tools & analytical expertise to develop & deliver the
organisation’s strategic priorities
• Provide people tools & insights that can help them build a better picture of their
residents and customers and have the data to better understand demand

6. We’re building a better view of our
residents & services…
• We’ve used the LGA
customer insight model and
identified data &
development needs from
researchers & analysts.
• We’ve also added to this
model tools & data to
enable people to
understand demand
Demographics
Needs
Service Usage &
Cost
Attitudes

7. Service Usage & Costs
What we know about
trends in our services
What we know about
who we support
What we know about our
customer service
transactions
What we know about
issues reported to us
How Lambeth compares
What are the unit costs &
benefits of services

8. Demographics
What we know about
our wards
What we know about
our neighbourhoods
What we know about
CLIP areas
What is planned for
the future

9. Needs & Attitudes
What we know about
our residents
What we know about
our tenants
What we know about
local wellbeing (TBC)
What we know about
local deprivation
Other research
reports on Lambeth

10. We’re enabling staff to learn from organisations that
are applying these methods effectively
• We’re developing case
studies from the council
and other organisations
so people can identify
the steps they can take
to apply different BI
methods to specific
needs & situations

11. We’re enabling services to benefit from external
expertise to tackle challenges using data
• Developing
partnerships with
universities for one day
sprints and three month
research projects to
help redesign services
and increase the impact
of community-based
solutions, and design
research interventions.

12. Making the hub responsive to your needs
What resources do you use…and need to
carry out research & analysis?
What tools, research & analysis would
help you?
What else would you like to see on the
Hub?

13. Next steps
Improving the Hub based on your
feedback
Understanding commissioners’ needs
Providing or brokering support

14. Sign up to our next learning sessions
Theme Date
Evaluating outcomes 11 May Lambeth
Calculating social impact 17 May Community Action
Network
Understanding what matters to local residents 24 May Lambeth
Understanding the strengths & needs of local
communities
1 June Young Foundation
Understanding local demographics 7 June LGA
If there’s a session you’d like to run, get in touch
Find out more at http://bit.ly/insighthublambeth and http://bit.ly/miwtools