This document discusses the importance of demonstrating impact for organizations that receive public funding. It notes key issues like austerity, transformation of public services, and the importance of evidence. Impact refers to broad or long-term effects, while outcomes are intermediate changes and outputs are direct services or activities. Popular appeal, evidence of results, and stories are important. Barriers include limited capacity for data collection and lack of clarity on funder requirements. Effective ways to show impact include press releases, social media, research findings, stories, and collecting data. Examples provided include case studies, annual reports with client data, newsletters with stories of changed lives, and statistics showing changes in areas like crime rates or healthcare utilization. Support desired includes standardized measurement tools,