The document provides guidance on evaluating coursework that involved creating a main product and ancillary texts. It suggests answering how effective the combination of the products is by explaining how a sense of brand identity was created across the three products to help promote the product. Students should consider consistent elements like images, fonts, and color, and how different media could help reach different audiences. A visual comparison to similar existing products and an explanation of how the linked products will promote the brand are also recommended approaches.