This document discusses challenges in measuring marketing ROI in the digital age. It notes that traditional ROI measures do not apply and that goals for digital campaigns should include both quantitative and qualitative metrics. A test-and-learn approach over shorter cycles is recommended. Tools can help with tracking but people and processes are more important. The document provides examples of metrics and frameworks for digital marketing measurement and engagement.
A presentation made to a Danish delegation comprising policy makers and practitioners. The theme for their visit was the "learning journey" and "be inspired by best practice" and it focused on Dorset's Jurassic Coast, traditional ports and resorts, and the New Forest National Park. The PI presented on how Digital Destinations contributed to destination development and marketing.
Brochure to promote invited lecture at University of Ulster Business School on 18th November 2014. The lecture was given to MBA students and members of the Chartered Management Institute.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterMikayla Wilson
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
A presentation made to a Danish delegation comprising policy makers and practitioners. The theme for their visit was the "learning journey" and "be inspired by best practice" and it focused on Dorset's Jurassic Coast, traditional ports and resorts, and the New Forest National Park. The PI presented on how Digital Destinations contributed to destination development and marketing.
Brochure to promote invited lecture at University of Ulster Business School on 18th November 2014. The lecture was given to MBA students and members of the Chartered Management Institute.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and FasterMikayla Wilson
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Digital Marketing Trends Panel Discussion at University of Colorado DenverConverge Consulting
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
أهم استراتيجيات التسويق الإلكترونى لرواد الأعمالMohamed Hanafy
دراسة عن شركات تكنولوجيا المعلومات فى مصر ومقارنتها بشركات تكنولوجيا المعلومات فى الاتحاد الاروبى من حيث العدد وحجم العماله والناتج القومى
و ما يمكن أن يقدمه التسويق الإلكترونى لرواد الأعمال، بداية من وضع استراتيجية تسويق ناجحه، والأدوات المختلفة للتسويق الإلكترونى وانتهاءاً بأدوات القياس والتحليل وذلك لتعزيز وتقوية حملة التسويق الإلكترونى.
Secrets to Success in Digital MarketingKristi DePaul
If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand.
How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations?
We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Digital marketing superhero week 1 ppt finaljanesarah981
Looking for some pdfs which can help you to gain more knowledge about the digital marketing world. Here you can find all just by going through this PDF or by visiting the digital marketing courses http://bit.ly/29DOy9o website.
Social media and Business Tools Presentation Digital Journey
Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme.
Presented by Stuart from Digital Journey.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Digital Marketing Trends Panel Discussion at University of Colorado DenverConverge Consulting
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
أهم استراتيجيات التسويق الإلكترونى لرواد الأعمالMohamed Hanafy
دراسة عن شركات تكنولوجيا المعلومات فى مصر ومقارنتها بشركات تكنولوجيا المعلومات فى الاتحاد الاروبى من حيث العدد وحجم العماله والناتج القومى
و ما يمكن أن يقدمه التسويق الإلكترونى لرواد الأعمال، بداية من وضع استراتيجية تسويق ناجحه، والأدوات المختلفة للتسويق الإلكترونى وانتهاءاً بأدوات القياس والتحليل وذلك لتعزيز وتقوية حملة التسويق الإلكترونى.
Secrets to Success in Digital MarketingKristi DePaul
If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand.
How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations?
We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
Digital marketing superhero week 1 ppt finaljanesarah981
Looking for some pdfs which can help you to gain more knowledge about the digital marketing world. Here you can find all just by going through this PDF or by visiting the digital marketing courses http://bit.ly/29DOy9o website.
Social media and Business Tools Presentation Digital Journey
Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme.
Presented by Stuart from Digital Journey.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Rhiannon Headlam, paid advertising strategist, Spindogs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.ukVisit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
JWT INSIDE Insights Webinar - Finding the Balance WebinarJWTINSIDE
Are you looking for a way to recruit top talent as efficiently and effectively as possible?
Join us for an informative discussion about paid, earned and owned media channels, and learn how to find the right mix of all three to optimize your recruitment marketing and employer branding efforts. This is your opportunity to gain insights that can positively impact the future of your company. Make the most of it.
In this webinar, David Brudenell, Global Vice President of Product and Head of Digital for Universum, explores some of the critical digital activities and best practices that employers need to implement to engage top talent more deeply, lower costs and empower their internal brand. In a lively panel discussion, experts will share experiences from the trenches and guidance on how to succeed in building a employer brand that is both authentic and allows departments to maintain control of their key messages and Employer Value Proposition.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
Know Your Digital Consumer :: Summer Camp 2014 and The 2014 Digital Consumer ...Dave Norton
We invite you to come to participate in Summer Camp and The Digital Consumer Collaborative. Summer Camp is for any marketing leader, researcher, or strategist who wants to learn how to make better strategic decisions when thinking about digital. The Digital Consumer Collaborative is primary research, done collaboratively and focused on digital consumers. You will participate in deep ethnographic, co-creation, and quantitative using the Mantel Method
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Invited lecture and workshop on the use of the Google Online Marketing Challenge for teaching online marketing. Audience consisted of teachers from all over Austria who teach courses on tourism-related subjects.
Highcliffe Castle views social media as being critical to the future of business. We saw the Digital Destinations project as a way of providing an insight which could improve our marketing, assist in understanding the media and produce a manageable e-marketing strategy. As a result in our participation we have provided information and coaching sessions with other staff and volunteers, empowering and enabling them to learn, contribute and support the marketing of Highcliffe Castle
Index Communications Meeting Services: the motivation for committing to the Digital Destinations programme was to focus our Company’s development of web marketing and pre conference learning opportunities to the benefit of our Clients. Also, to increase a provide a positive profile within social media domains, securing further referrals which will result in repeat business. Through our involvement in this programme Index Communications has benefited in receiving a fresh input, away from Company day to day pressures, from the University Team and our co-horts which has assisted in identifying areas of development for our future sustainability.
Julia’s House; at the start of the Digital Destinations project at a stage with our social media where we needed to look at what development needed to be undertaken. The programme made us allocate time to evaluate what we were doing and to how to move forward. Also, it provided the platform to share experiences and to learn from organisations that were ahead of us in this field which was a very valuable opportunity for us as we often felt we were working in isolation. So, a key benefit of this programme for us was the opportunity to learn from others and to test our ideas with a broad group of people. It was nice also, as a small charity, to share what we have learned and to see if commercial enterprises have experienced similar.
Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations. At the start of the project we were content with our web site. Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars. We now feel in a more informed position to make decisions relating to the progression of our social media.
Kingston Mauward identified the need to improve data capture and to get to know who customers are; to engage through social media and to improve information on the website. The business used on-line and off-line techniques to increase customer engagement – from e-news updates to ‘feedback’ trees in the attraction – and made connections between each via social media. A clearer understanding of customers meant Kingston Mauward was better able to identify routes for communication.
Land and Wave’s key aims were to make it easy for customers to find and contact them; to present SIMPLE information; and to raise profile of activities and make it easy for customers to advocate/ talk about the operation. This included improved web presence, better branding, improved opportunities for customer engagement and user generated content, and links to review/referral sites.
The Langtry Manor was initially keen to explore the possibility of possessing a wider knowledge about digital engagement with stakeholders. Through participating in the Digital Destination programme other ways to manage an efficient Customer Relationship Management system through use of social media have been accessed and applied successfully.
Lulworth focused on improved website, analytics and SEO, linked to social media activity and customer relationship management. The project enabled Lulworth to review print requirements v on-line; to be more aware of their requirements when approached for on-line support and to gain control and give focus to their on going on-line activity.
New Forest Activities were active in all elements of on-line marketing, but felt that their approach was too general with no real targeting of certain demographics or groups. The main areas they wanted improvement were around the children's parties and team building sectors. They wanted to experiment with some story based testimonials, using social media and blogs to produce content and give depth to each area of the site. Alongside this it was important to ensure that potential clients were able to quickly find the information they needed, whilst develop trust in our brand. Measurement would be way of tracking our contact page conversions (leads) from the specific contact forms within these sections of the website.
PDSW were focused on including their digital marketing strategy as part of their overall marketing strategy. This meant that their on-line activity would be integrated with all marketing and communication activity, to create more impact and make for more effective measurement.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
Remedy Oak Golf Club is an exclusive golf club founded in 2006 with a membership ceiling of just 400. Since opening the club has adopted a subtle marketing strategy choosing primarily to advertise in lifestyle and golf related publications. In 2012 the directors commissioned a new website for the club, wanting to replace the current site (which was 6 years old and had become outdated and ineffective,) with a unique site that would stand out from the clubs competitors. They also wanted to create and develop a presence on selected social media sites to enable them to engage and inform both current and potential customers of goings on at Remedy Oak and use the platforms as a way of gaining feedback from customers regarding their experiences at the club.
SnowTrax were very clear that this project was to provide the impetus to build existing customer email database and to improve website traffic. This included a range of tactics from ‘book now’ buttons, to e-mail shots with voucher downloads and blogs – all underpinned by clear measurement and use of analytics.
Splashdown applied to the project to obtain a better understanding of the digital capital held and to work out how they could leverage this commodity better. The organisation felt that they had a digital presence but it was not strategic or focused. They were able to introduce more focused e-shots, connected offers and measurable activity.
Surf Steps key activity was to develop a more engaging and mobile friendly website, to make sure it was SEO optimised, and to ensure that social media activity focused in the right direction. The projected helped them to assess social media impact v awareness raising and highlight key next steps around customer engagement and user generated content.
Bournemouth Tourism focused on a viral marketing campaign, with their Bournemouth V California you tube video – the measurement and associated PR showed the need for careful planning, control and measurement of such activity in order to not miss any opportunity.
Longpuddle Bed and Breakfast wanted to increase occupancy and extend length of stay, via a revamped website, links to local suppliers and external forces such as Tripadvisor, improved Google Analytics and meta tags, and finally by developing and utilising a database of customers. The business has seen immediate results and has identified clear approaches for the next steps.
More from The Digital Hub - Bournemouth University (20)
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
'Accounting for Spend in the Digital Age' presentation at University of Ulster
1. “Accounting for
Marketing Spend in
the Digital Age”
Philip Alford
Bournemouth University
palford@bournemouth.ac.uk
@philipalford on Twitter
2. Key ‘takeaways’
1. You can’t measure ROI in a traditional sense in a
digital age.
2. Have clear goals (some quantifiable others more
qualitative) for integrated digital campaigns to
benchmark against.
3. Adopt a ‘test and learn’ approach over shorter
cycles.
4. Have a suite of tools to assist in your tracking
and learn how to use them!
3. Components of digital marketing
Source: Adapted from Chaffey and Ellis-Chadwick (2012)
4. Digital – a changing landscape
• #Socialnomics 2014 by Erik Qualman:
• https://www.youtube.com/watch?
v=zxpa4dNVd3c
6. Changing consumer
• ‘The Break-Up’ is about the relationship
between an advertiser and a consumer.
• https://www.youtube.com/watch?
v=D3qltEtl7H8
7. Marketing Science Institute
Research priorities 2014-2016:
http://www.msi.org/research/2014-2016-
research-priorities/
8. Rules of thumb
• For example, for every US $80 spent on driving traffic to
websites companies spend only $1 converting that
traffic, according to Omniture.
• Avinash Kaushik’s 90:10 rule that you should spend $90
on people (including education and training) for every
$10 spent on analytics tools.
• Challenge is less about technology and data and more
about people and processes.
9. We had this conversation as well, we started to talk
about measuring, and the challenges in the good
old days, someone could ring up your staff and do a
holiday booking and say where did you find us, and
they’d say oh we saw your advert in whatever
newspaper, oh great, there you go. Since Google
and websites and things like that it’s the routes
they take to actually end up on your site. Trying to
find that route of how they made their journey
actually into your company is almost impossible
nowadays.
We had this conversation as well, we started to talk
about measuring, and the challenges in the good
old days, someone could ring up your staff and do a
holiday booking and say where did you find us, and
they’d say oh we saw your advert in whatever
newspaper, oh great, there you go. Since Google
and websites and things like that it’s the routes
they take to actually end up on your site. Trying to
find that route of how they made their journey
actually into your company is almost impossible
nowadays.
Holiday homes letting agency, Poole, Dorset; 5 staff
10. A short interview with Paul Dredge,
Associate Director, Rumsey Holiday
Homes on his priorities for digital
https://www.youtube.com/watch?
v=qe1eaALXrC0
11. Opportunity cost of digital marketing
• Bharadwaj, P., & Soni, R. (2007)
• Simmons, G., Armstrong, G., & Durkin, M. (2008)
13. Customer engagement value
Kumar, V., L. Aksoy, et al. (2010). "Undervalued or Overvalued Customers: Capturing
Total Customer Engagement Value." Journal of Service Research 13(3): 297-310.
17. The 4Cs of Gen C
• Creation
• Curation
• Connection
• Community
• https://www.thinkwithgoogle.com/articles/enga
gement-project-new-normal.html
18. "Why don’t we flip that 100% winnowed
to 30% winnowed to 5% funnel? Rather
than starting by thinking about how to
reach or broadcast to as many people as
possible to get to those who matter, what
if we began with engaging those who are
the most likely to care? "
19. Hoffman & Novak’s LEAD model
1. Listen
2. Experiment
3. Apply
4. Develop
Hoffman, D. L. & Novak, T. P. 2011. Marketing communication in a digital Era.
Marketing Management, 20, 36-43.
22. True Social Metrics
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-
amplification-applause-economic-value/
23. Measurement is key
‘Not everything that can be counted counts, and not
everything that counts can be counted”
24. Types of data
• What? – clickstream data – analyse data to provide insight
and set goals and targets;
• How much? – outcomes analysis – what did people do as
a result of visiting our website? Set up goals in Google
Analytics;
• Why? – testing and voice of customer; why is your bounce
rate is so high? Why do they leave your site on a particular
page? Ask customers is the only option. Conduct surveys,
Google Experiments, usertesting.com, etc;
27. We were talking about putting a strategy plan
together, but actually it’s got to be more
focused now, actually saying right, this month
what we’re trying to get out of it. Is it number
of likes we’re trying to get, is it number of
bookings, and actually number of reviews at
the end of it, and actually start to say right,
this month we are focusing on this and that’s
got to be our goal, because otherwise you
can get lost amongst it all.
We were talking about putting a strategy plan
together, but actually it’s got to be more
focused now, actually saying right, this month
what we’re trying to get out of it. Is it number
of likes we’re trying to get, is it number of
bookings, and actually number of reviews at
the end of it, and actually start to say right,
this month we are focusing on this and that’s
got to be our goal, because otherwise you
can get lost amongst it all.
Dorset Visual Arts, no FT staff – all freelance or board members
28. Developing the strategy
Situation: where are we now?
Objectives: where do we want
to be?
Strategy: how do we get there?
Tactics: how exactly do we get
there?
Action: what is our plan?
Control: did we get there?
29. @KarlHavard
An Engagement Framework
A d v o c a c y
S u s p e c t P r o s p e c t C u s t o m e r A d v o c a t e In f l u e n c e r
I n t e r e s t
C o n v e r s i o n
A w a r e n e s s
30.
31.
32. Digital marketing & measurement model
http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
41. Feedback on campaign
“To add 400 new followers in 7 days is a great result for
us. When celebrities have mentioned us before we have
had added around 100-200 new followers depending on
their following. Naturally Paultons Park generate
around 20-30 new followers per week”
(Rob Lee, Digital Marketing Manager, Paultons)
Marketing measurement has to evolve just as marketing itself must evolve in rapidly changing marketplace. Key concepts include long term brand building and tracking; customer relationship development; co-creation of the service experience; need to have a clear idea of where digital can (and cannot) add value for the customer and the business; how can digital enable a more entrepreneurial approach to marketing?
Bharadwaj, P., & Soni: SBEs questioned the strategic importance of online marketing
Simmons, G., Armstrong, G., & Durkin, M. (2008): refer to SBE awareness of the opportunity cost; Related to point above, many small businesses not completely convinced of the ROI on digital marketing
Businesses in the study talked more about costs than benefits
CKV – a collaborative approach to marketing – engaging stakeholders and creating partnership – how to put a value on that? See examples of co-creation in later slide. Link between CIV and CKV – key influencers could be target group for co-creation. CIV – example of LiveAid enlisting 3 Vloggers with nearly 13m YouTube subscribers. The Bald Hiker is an example of an influencer.
Give VW example of developing new website in collaboration with partners – what’s the value of that R&D to VW?
This idea of starting with the engaged is akin to effectual logic which starts with the means at our disposal.
150 text references related to poor understanding
Illustrate with Surf Steps. Boiling pots: which pots are simmering nicely - self sustaining? What pots need a little extra heat? What new pots does the owner want to start heating up? What pots do they want to take off the heat completely? Which pots do they want to revisit? For which pots is digital marketing appropriate?
The term focus was used repeatedly throughout the project
Awareness: Linking: show featured products screenshot from a New Mind website
Workshop will focus on Google Analytics as a tool to assist planning which will involve social media;
