Jurassic Jaunts:  for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations.  At the start of the project we were content with our web site.  Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars.  We now feel in a more informed position to make decisions relating to the progression of our social media.

1. DIGITAL DESTINATIONS
Dr Philip Alford
Bournemouth University
www.digitalhub.co.uk
www.pinterest.com/digitaldest
www.slideshare.net/DigitalHub
ddp@bournemouth.ac.uk
@schooloftourism | @philipalford
#DDBU

2. Digital Destinations project is an ESRC funded research project,
delivered by Bournemouth University,
with an overarching aim to:
‘capture change in the adoption and use of digital technologies
and to develop a strong, competitive local tourism economy.
Through increased understanding and use of emerging digital
technologies, visitor economy businesses will be in a position to
increase their marketing and management effectiveness, and
develop new products and services that will provide an
enhanced experience for visitors to their destinations’

3. The businesses benefited from 4 workshops which covered:
 Background to on line marketing
 Individual Business objectives
 Developing the strategy
 Measuring impact
 Reporting outcomes via case studies
All course material can be found at http://www.slideshare.net/DigitalHub
All business outcomes and blogs can be found at http://www.budigitalhub.co.uk/

4. The following presentation is the case study provided by Jurassic Jaunts
Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a
platform for shared experiences, best practice planning plus, enhanced
communications and networking opportunities with local organisations. At the start
of the project we were content with our web site. Our Twitter coverage was
achieving a good number of followers and our Search Engine Optimisation was very
positive but we realised that we needed to look further at Facebook and other
options which have been discussed fully during the Seminars. We now feel in a more
informed position to make decisions relating to the progression of our social media.

5. Jurassic Jaunts
Digital Destinations Project
-Jurassic Jaunts and Bournemouth University
-Andy Pedrick & Jack Stirk
-2013/2014
Andy Pedrick
www.jurassicjaunts.co.uk

6. Jurassic Jaunts
Digital Destinations Project
Jurassic Jaunts:
•Target Audience?
•Use of Social Media?
•Web Site performance?
•Web Site Content?

7. Jurassic Jaunts
Digital Destinations Project
-Analysis Performed using Google Analytics
-Investigations into target audience and
business aims
-Social Media use analysed
-Strengths and Weakness of site and
marketing opportunities identified

8. Jurassic Jaunts
Digital Destinations Project
Outcomes of research
•Content on site to be more targeted
•Marketing on site to be more targeted
•More specific articles for the site to be written to enhance
SEO
•Facebook use to be enhanced/ increased
•Facebook content to be more targeted
•Build a list of contacts from the web site by
Newsletter/Competition

9. Jurassic Jaunts
Digital Destinations Project
Progress to Date
•Content on site changed to be more specific but more to
be done
•Link Names and narrative on the site amended
•Some more specific articles written for the site and
Keywords on topical subjects used e.g. Broadchurch
•Facebook use enhanced/ increased

10. Jurassic Jaunts
Digital Destinations Project
On-going Actions
•More regular content to be added to site
•More identification of specific markets and Keyword
updates
•On-going specific articles written as
incidents/opportunities occurs, e.g landslides,
Broadchurch
•Facebook use to be increased

11. For more information on DIGITAL DESTINATIONS contact:
Dr Philip Alford, Bournemouth University
ddp@bournemouth.ac.uk
@schooloftourism | @philipalford
#DDBU