SEO Search Engine Optimization Proposal - Organic SEO RanksChakra Systems
OrganicSEORanks is a part of Chakra Systems. We have created a simple search engine optimization proposal for business. We provide complete internet marketing services, web design, web development & maintenance services. Contact for more details.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
SEO Search Engine Optimization Proposal - Organic SEO RanksChakra Systems
OrganicSEORanks is a part of Chakra Systems. We have created a simple search engine optimization proposal for business. We provide complete internet marketing services, web design, web development & maintenance services. Contact for more details.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
If you are just starting out in online marketing then its important to understand the benefits of SEO. Check out this PPT and get to know more about it.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Vidya Topa Institute of professional studies trained students with new updates of search engine optimization techniques.
SEO training provided by Vidya Topa Institute of Professional Studies in Lajpat Nagar part-2 New Delhi, India.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
If you are just starting out in online marketing then its important to understand the benefits of SEO. Check out this PPT and get to know more about it.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Vidya Topa Institute of professional studies trained students with new updates of search engine optimization techniques.
SEO training provided by Vidya Topa Institute of Professional Studies in Lajpat Nagar part-2 New Delhi, India.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
We are providing the services of Digital Marketing & SEO in Chishtian and all over the World.
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Discover the remarkable potential of SEO in driving website traffic and achieving online success! Learn the art of on-page and off-page optimization, creating compelling content, and delivering an exceptional user experience. As the founder of A1 SEO Vancouver, I encourage you to apply these SEO basics to elevate your website's rankings and visibility. Unleash the power of SEO and witness remarkable growth in organic traffic! Thank you for joining us on this journey of digital excellence. Let's propel your website to new heights!
best SEO Training in course Chandigarh..ashish09714
SEO, or Search Engine Optimization, is a set of strategies and practices aimed at improving the visibility of a website or webpage in search engine results pages (SERPs). In essence, SEO helps websites rank higher in search engine listings, making them more likely to be seen and visited by users who are searching for relevant information, products, or service.
Was Founded By M.S.Kumar In 2011 With A Vision To Create Successful Careers In The Digital Marketing Industry, With That Vision We Have Trained More Than 2000+Bathes, 20000+Students, 15000+Placements, 6000+Brands Transformed Careers Into The Digital World.
Search Engine Optimization (SEO) is a crucial aspect of digital marketing aimed at improving a website's visibility in search engine results pages (SERPs). It involves optimizing various elements of a website to rank higher in organic search results for relevant keywords and phrases. Here are some key components and strategies involved in SEO:
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
Similar to Beginner's Guide To SEO Basics In 2017 (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. SEO Basics And
Step-by-step guide for understanding SEO basics and
fundamentals that Google takes into account before
prioritizing your website on search engine results.
Fundamentals
2. Hello!
I am Ameer Hamza Arbani
Digital Merketing Professional, Trainer
& Consultant With Experitise In SEO,
Content Marketing & Link Building,
3. WhatIsSEO?
SEO (search engine optimization) is
practice of driving organic traffic from
search results and improving rankings of
search queries on search engines.
4. “SEO is important for almost every
online business willing to achieve
global visibility, brand awareness,
website traffic, high ROI, credibility,
and to understand customer’s
behavior & interests in long run.
5. Process
Of SEO
The process of
SEO can be
frustrating and
time-consuming
but it usually takes
4 to 6 months for
website to build
authority and gain
trust flow within
search engines.
Search Engine
Optimization
Website
Structure/Analysis
On-Page SEO
Off-Page SEO
Competitive
Analysis
Setup Targets
Measure Results
6. Website
Analysis/Structure
Why Its Necessary And How
You Can Achieve It?
Why Focus On Website Structure?
SEO friendly website structure ensures
smooth navigation path for better user
experience and for Google crawlers to
index the content within webpage.
Start creating structural hierarchy of
pages in CMS.
Create header that lists your main
navigation pages.
Setup hierarchy for categories and
deep level pages.
Develop a complete internal linking
structure.
User footer menu to list all your
service pages.
7. On-Page SEO
On-page SEO includes
optimizing internal
elements of individual web
page i.e. all the technical
modifications within the
code, text, images, meta
tags, internal link structure,
bread crumb navigation
and design of a web page.
On-page SEO factors are
easy to control and can be
altered easily within cms.
On-Page And
Off-Page SEO
Off-Page SEO
Off-page SEO refers to
external activities
performed to improve
rankings of a webpage
within SERPS. Off page SEO
techniques include external
link building, promotional
methods, increasing brand
awareness, brand mentions
and all social activities
performed within social
media channels.
SEO process is further
classified into two major
categories which are
deeply associated with
one another. No business
or website can improve
its visibility on search
engines by practicing one
and ignoring the other
strategy at the same time.
8. Meta Tags (Meta Title / Description / Keywords).
Page Titles (Keyword Rich Titles With Modifiers).
Creating Useful, Unique & High Quality Content.
SEO Friendly URL Structure (Shorter Keyword Rich Url).
Using Relevant Sub Headers & Body Tags (H1, H2, H3..).
Focus On Keyword Density/Prominence/Placement.
Image Optimization (Using Image Alt Tags).
Using LSI, Google Suggested Long-tail Keywords.
Cross-linking Internal Pages / Breadcrumb Navigation.
Making Mobile Friendly Page designs.
Improve Site Speed for better UX.
Colors, fonts, graphics & images.
On-Page SEO
Specifics
Important 0n-page SEO
specifics that are necessary
for a perfectly optimized
webpage.
9. Meta Tags (Meta Title / Description / Keywords)
Page Titles (Keyword Rich Titles With Modifiers)
Creating Useful, Unique & High Quality Content
SEO Friendly URL Structure (Shorter Keyword Rich Urls)
Using Relevant Sub Headers & Body Tags (H1, H2, H3…)
Focus On Keyword Density/Prominence/Placement
Image Optimization (Using Image Alt Tags)
Using LSI, Google Suggested Long-tail Keywords
Cross-linking Internal Pages / Breadcrumb Navigation
Mobile Friendly Pages
Site Speed
On-Page SEO
Specifics
Importanat 0n-page SEO
specifics that are necessary
for a perfectly optimized
webpage.
Off-Page SEO
Specifics
Proven off-site SEO
checklist to ensure you
have a perfectly optimized
webpage.
Getting Links From High Authority Domains.
Building Links Through Your Guest Posts.
Get Bloggers To Write About Your Brand.
Finding Sites That Link To Your Competitors.
Getting Links From Shares On Social Websites.
x Directory Submissions.
x Forum Signatures.
x Comment Links.
x Article Directories.
10. Competitive
Analysis
Explore And Identify Your Potential SEO Competitors.
Analyze And Validate Your List Of SEO Competitors.
Identify Top Traffic Pages & Keywords Driving Most Traffic.
Trace Backlink Sources And Referring Domains.
Measure The Engagement Ration On Social Media.
Competetive Analysis & Research; How Its Done?
SEO Competitive Analysis And Research Is Important To
Identify Your Potential Competitors In The Industry To Establish
Overall SEO Strategy To Stay Ahead Of The Game.
Key Actions Required For Competitive Analysis:Top websites for
competitive analysis
& keyword research.
Ahrefs
Semrush
Spyfu
Ubersuggest
Kywoordtool
OpenSiteExplorer
MajesticSEO
11. SEO
Targets
Before setting up goals
and targets for your
SEO campaigns, there
are few things that you
must keep in mind.
Things to Consider:
Size Of Your Business
Market Competition
SEO Budget
Example SEO Targets
Increase Traffic
Educate Users
Increase Orders
Brand Awareness
Improve Rankings
Target Audience
12. Measure
Results
Measure Rankings For Important Keywords.
Measure Increase In Organic Search Traffic Volumes.
Measure Brand Impact (Volume Of Branded Queries).
Measure Engagement (User Flow Within Website).
Track Increase In Conversion Rate Over Time.
How to Measure Success Of SEO Campaign ?
In order to create a roadmap for success of your SEO campaign,
you must track and measure the end results to make necessary
improvements. Below are mentioned few basic indicators to
measure the success of your SEO campaign.
KPIS for measuring and
tracking success of your
SEO campaign.
13. Types
Of SEO
Practices
Black Hat SEO
Black hat is a type of
SEO practice that is
disapproved by
Google as it violates
the search engines
terms of use, works
against search engine
guidelines and violates
all Google algorithm
updates which sooner
or later results in
penalizing website or
webpage from SERPS.
White Hat SEO
White hat is a type of
SEO practice that is
approved by Google as
it follows all search
engine guidelines.
Google always admires
White Hat SEO
practices as they leave
positive impact on your
search engine rankings
and improve your
webpage’s integrity on
search results.
Grey Hat SEO
Grey Hat SEO is a
mixture of both white
hat and black hat SEO
practices where you try
to manipulate and trick
Google with sneaky
practices. Grey Hat SEO
practices are technically
legal but ethically
suspicious as they may
gradually turn into black
hat and devalue your
website in SERPS.
There are
usually 3
different
types of SEO
techniques.
14. GOOGLE ALGORITHM UPDATES
Google every year rolls out major/minor changes in its algorithm
updates which affect search results in number of significant ways
15. MAJOR
GOOGLE
ALGORITHM
UPDATES
Google Panda Update
Demotes websites having
poor-quality content and
rewards websites having
high quality content by
improving their rankings in
search engine results.
Mobile Friendly Update
Boosts rankings of websites
having mobile-friendly
pages as almost 60% of
users come to website from
mobile search results.
Google Pirate Update
Demotes rankings of
websites having pirated
content and copyright
issues filed through
Google’s DMCA system.
Hummigbird Update
Similar to rankbrain but
focuses more on adding
strength to LSI & long-tail
keywords to filter results
based on users interest.
Google Penguin Update
Penalizes websites practicing
artificial and spammy link
building efforts to promote
websites with more relevant
content on serach engines.
Google Rank Brain
Machine learning A.I. system
that interprets queries based
on user intetntion to provide
more relevant results based
on their queries searched.