The document discusses the printing industry, including both conventional and digital printing methods. It provides details on common printing processes like offset, gravure, flexo, and digital printing methods. It then summarizes the types of products suited for each process and discusses factors like quality and run length. Key aspects of the printing workflow are outlined, such as file formats, design and layout programs, color conversion, imposition, plate making, and finishing. Production costs are broken down, with the largest expenses being paper, printing, and production. Revenue sources for publishers are also listed.

1. Introdution
to printing
industry

2. Printed media
• Conventional printing methods
• Offset
• sheet-fed, heatset, coldset
• Gravure
• Flexo
• Letterpress
• Silk screen
• Others
• Digital printing methods
• Laser (electro photography)
• Ink jet
• Others

3. Products
Offset
Gravu-
Flexo Digi
Sheet- Heats Colds re
fed et et
Magazines,
X X X
catalogues
Brochures,
annual reports X X
etc.
Direct marketing X X X X X
Books X X X
Newspapers X X
Packages,
X X X
wrappers

4. Placement of printing methods
High
Ink-jet
Sheet-fed offset Heatset offset Gravure
Quality
Medium
Electro photo-
graphy
Low
100 1 000 10 000 100 000 1 000 000 10 000 000
Run length

5. Workflow in printing industry
Publisher
Repro company
- scanning
- page assembly Printer’s Printer
Ad agencies - proofing repro dep.
- colour correction
and conversion
etc…
- imposition
Finishing
Companies
and others • File formats
• Layout programs: Adobe InDesign, PageMaker, Quark Xpress
• Design programs: Adobe Illustrator, Macromedia Freehand
• PDF
• Pictures: TIFF, JPG, EPS all in either RGB or CMYK
• Office programs: Word, PowerPoint NOT recommended!

6. landscape conversion in e.g. in
Photoshop
RGB image
CMYK image
camera
printing
CTP
print
PDF/publishing
software
proofing
proof

7. Image creation • RGB is a device dependent colour space
• red, green and blue
• Images from • used for digital images or for colour displays
• eg. scanners and digital cameras operate in
• Digital camera RGB space
• RGB
• Image banks
• RGB/CMYK
• Conventional camera
• Needs scanning RGB
• Done usually at repro
• CMYK is a device dependent colour space
• cyan, magenta, yellow and black
• used for four-colour prints

8. Color conversion and correction
• Color conversion
• Changing colour space from RGB to CMYK
• Can be done e.g. by Photoshop or workflow programs
• Needs ICC-profile
• Color correction
• Can be done with RGB or CMYK images
• Changing image white balance etc.
• Correcting image faults (scars etc..)
• Done usually at repro
conversion in
RGB e.g. in CMYK
image Photoshop image

9. Page assembly and figures
• Figures i.e vector graphics
• drawings made with
• Adobe Illustrator
• Freehand
• Page assembly
• Combining text, images and figures using
• Adobe InDesign
• Quark Xpress
• (Pagemaker)
• Creating A4 (A3) PDF's

10. Imposition and plate making
• Imposition
• Done usually at the printer
• Depends on what press is used
• 16/32/48/64 pages
• Special software used
• Plate making
• From imposition layout

11. Publishing industry - costs
Distri-
bution
~10%
Paper
~45%
Publishing Printing
~50% ~40% Production
~45%
Other ~10%
Payed by:
Readers Advertisers
30-70% 70-30%