Colin Thompson of Cavendish presented on the challenges facing the printing industry. The current position of the industry faces technological changes that require shifts in strategy, people, technology, customer service and management information systems. The future depends on delighting customers, teamwork, and measuring returns through a strategic business plan that allocates resources effectively across these areas. Success requires adapting to changes through a journey of continuous improvement.

1. CHALLENGES FOR THE PRINTING INDUSTRYCHALLENGES FOR THE PRINTING INDUSTRY
PRESENTED BYPRESENTED BY
COLIN THOMPSONCOLIN THOMPSON
CAVENDISHCAVENDISH

4. `WHAT IS THE CURRENT POSITION`?`WHAT IS THE CURRENT POSITION`?

7. WHAT IS THE FUTURE?WHAT IS THE FUTURE?

13. `DELIGHTING THE CUSTOMER``DELIGHTING THE CUSTOMER`

15. `STRATEGY BUSINESS PLANNING``STRATEGY BUSINESS PLANNING`

16. PEOPLE 20%PEOPLE 20%
TECHNOLOGY 20%TECHNOLOGY 20%
MIS 20%MIS 20%
STRATEGY 20%
C
U
S
T
O
M
E
R
S
20%
`THE RIGHT DIRECTION FOR SUCCESS``THE RIGHT DIRECTION FOR SUCCESS`

17. `DELIGHTING THE CUSTOMER`DELIGHTING THE CUSTOMER``

18. TEAM WORKTEAM WORK
ALL`ALL` THE BAND NEEDS TO KEEP IN TUNE TO MEASURE `THE RETURNTHE BAND NEEDS TO KEEP IN TUNE TO MEASURE `THE RETURN``

19. WE ALL NEED A HELPING HANDWE ALL NEED A HELPING HAND
TO BE SUCCESSFUL!TO BE SUCCESSFUL!
SUCCESS IS A JOURNEY,NOT A DESTINATIONSUCCESS IS A JOURNEY,NOT A DESTINATION

22. ``TO THE SUCCESSFUL FUTURE``
THANK YOU FOR THE OPPORTUNITY TODAYTHANK YOU FOR THE OPPORTUNITY TODAY
COLIN THOMPSONCOLIN THOMPSON
colin@cavendishcolin@cavendish--mr.orgmr.org
www.cavendishwww.cavendish--mr.orgmr.org
www.www.printwritereuropeprintwritereurope.com.com

23. COPYRIGHTCOPYRIGHT
COLIN THOMPSONCOLIN THOMPSON
THIS WORK IS PROTECTED BY COPYRIGHT. THE RIGHTS COVEREDTHIS WORK IS PROTECTED BY COPYRIGHT. THE RIGHTS COVERED
BY THIS ARE RESERVED, IN PARTICULAR THOSE OF TRANSLATING,BY THIS ARE RESERVED, IN PARTICULAR THOSE OF TRANSLATING,
REPRINTING, RADIO BROADCASTING, REPRODUCTION BY PHOTOREPRINTING, RADIO BROADCASTING, REPRODUCTION BY PHOTO--
MECHANICAL OR SIMILAR MEANS AS WELL AS THE STORAGE ANDMECHANICAL OR SIMILAR MEANS AS WELL AS THE STORAGE AND
EVALUATION IN DATA PROCESSING INSTALLATIONS EVEN IF ONLYEVALUATION IN DATA PROCESSING INSTALLATIONS EVEN IF ONLY
EXTRACTS ARE USED. SHOULD INDIVIDUAL COPIES FOREXTRACTS ARE USED. SHOULD INDIVIDUAL COPIES FOR
COMMERCIAL PURPOSES BE MADE WITH WRITTEN CONSENT OFCOMMERCIAL PURPOSES BE MADE WITH WRITTEN CONSENT OF
THE PUBLISHERS THEN A REMITTANCE SHALL BE GIVEN TO THETHE PUBLISHERS THEN A REMITTANCE SHALL BE GIVEN TO THE
PUBLISHERS IN ACCORDANCE WITH SECTION 54,PARA.2 OF THEPUBLISHERS IN ACCORDANCE WITH SECTION 54,PARA.2 OF THE
COPYRIGHT LAW. THE PUBLISHERS WILL PROVIDE INFORMATIONCOPYRIGHT LAW. THE PUBLISHERS WILL PROVIDE INFORMATION
ON THE AMOUNT OF THIS REMITTANCE.ON THE AMOUNT OF THIS REMITTANCE.