The document provides an overview of the Indian print and packaging industries. It discusses several key points: 1) The Indian print industry is valued at Rs. 16,000 million (US$280 million for printing ink segment) and is expected to see 20-25% value growth compared to 12-15% volume growth over the next 5 years as quality standards improve. 2) The packaging industry in India is valued at Rs. 9 billion and packaging material is dominated by flexible packaging, rigid packaging, and printed cartons. Food and beverage accounts for 85% of the packaging sector. 3) Technology advances in pre-press, press, and post-press will help the print industry in India

1. INDIAN PRINT INDUSTRY –
AN OVERVIEW
SPECIAL EMPHASIS ON
PACKAGING
BY:
RAJAT KUMAR CHAUDHURI
RANJIT KUMAR SINGH
RANJIT KUMAR
RAHUL YADAV

2. INDIA- Land of Dreams & Diversity
India in the last few yrs of globalization & WTO making inroads into the
country‟s complicated tax laws, infrastructure & import barriers – suddenly
there seems to be huge potential for quality internal consumption.
The fact that there are signs of volume growth; unit manufacturing cost
would be low. Thereby, It would become an alternate, economical, and
quality exporter to the developed countries.
Out of three components of manufacturing business viz. Man, Machine &
Money; Man holds the key to success
30.8% of the Indian population is under the age of 15 yrs, representing
over 368 mn people

3. INDIAN PRINTING INDUSTRY – GROWTH PATH
o The price & value growth would be high, the consumption level in
volume terms could also be high.
o Owing to, better yield & lower wastage;
leading to global benchmarking of quality – A
environmentally safe and efficient
manufacturing standards, etc…… high quality,
Low volume
o The quality expectations of the printers keep
on increasing, leading to higher average B- CATEGORY
prices & better contributions to profit. Avg. Quality, Avg Volume
Thereby, assuring good investment in
research „n‟ development.
C - CATEGORY
low quality, high volume

4. INDIAN PRINTING INDUSTRY
o The important observation in the printing ink industry is that though the
volume & value are increasing by 10-15 %, the average price over the
years does not seem to be increasing.
o This indicates that the growth potential is coming from the C & B print
quality segments of the market.
o The average price per kg of inks in India is significantly lower than that
of developed markets.
o This confirms that the consumption of printing inks in India is influenced
by the C & B print segments.
The Indian Print business is Rs. 16,000/- million US $ industry, of which
Rs. 280/- million US $ is the Printing Ink segment.
Contd....

5. INDIAN PRINTING INDUSTRY
o India, in the next 5 years is on the path of upgrading its benchmark of
quality because of the digital technology revolution in pre-press, press
and post-press.
o This would ensure keeping in tune to consumer‟s preference for quality
for an ultimate handshake of the printed product locally - globally.
o This could lead to a value growth in the range of 20 -25% against the
volume growth of 12 -15%.
o This decision to support quality up gradation needs to be taken at the
level of print buyers & consumers, as the pressure on printing ink
manufacturers is very high to reduce prices at the cost of quality.
o In other words, while we have prospered in the growth segment; we still
need to upgrade ourselves from C to B and B to A quality segment.
Contd....

6. GLOBAL PACKAGING CONSUMPTION
16
14
12
10
Kg/Capita
8
0.3 Kg
6
4
2
0
A SA EU AE A EA A DA L D N PE ES AN IA
LI U EL R SI RS A EA N NA TI I O N IR D
A U U O YA A HI
R IL C EN A EXO EUPI
A ANIS R IN
JA N TR EZ K LA A M C IP
PA US N C RG IL
A A TH A ST PH
VE M
EA

7. WORLD STAR AWARD
WINNERS
Year 2005 2006 2007
ASIA STAR AWARD
India 3 11 9 WINNERS
Germany 8 16 13
Japan 8 11 14 Year 2005 2006 2007
Singapore - 1 -
UK 2 9 6 India 11 22 -
USA 3 7 14
Japan 9 7 12
Singapore 14 15 16
Sri Lanka 11 5 5
Thailand 11 9 23

8. INDIAN PRINTING INDUSTRY
Despite stiff competition globally and locally, growth of Printing Industry is
sure owing to;
o Increase in disposable income
o Desire to better the standard of living
o Opening of new retails outlets & spaces
o availability of International brands
o Access to ever increasing number of brands across all categories
Forcing Companies to increase Media Ad spend (across different channels-
out door media, On air, Publications, etc…) to capture consumers‟ eyeballs,
arrest their attention; hoping for mind space leading to brand recall
translating into purchase.
But….

9. PRESSURES ON PRINT
Battling for a place in the media mix, like;
o Electronic media
o Rush and time pressure
o Natural “preference for print” eroding – TV viewing time, Internet, etc..
o Combine traditional advantages with new flexibility, speed, quality.
TECHNOLOGY DRIVING MAJOR TRENDS
o Faster turnaround
o Shorter runs
o No more “buy and store”
o And of course...less cost!
o Low inventory levels

10. DISCONTINUITIES
o Modernizing nations abandon old pattern of incremental improvements.
o Modernize all at once
o Requires a thriving economy and sound competitive strategy
o India has it all...results beginning to show
FOOD FOR THOUGHT
o 6-8 color machines
o Print both sides in one pass
o Faster sheetfed runs and inroads into web business
o Depends on fast-drying, non-smearing ink
o Ink must also remain easily workable

11. ASIAN PACKAGING INDUSTRY –
Geographical break down
Others
8%
India
USD 9 bn
12%
USD 14 bn
Japan
48%
USD 55 bn
China
32%
USD 36 bn
Total Size- US $ 114 Billion

12. ASIAN PACKAGING INDUSTRY –
Packaging Material break down
Glass
12%
Metal Paper
14% 34%
Plastic
40%
Total Size US $ 114 Billion

13. ASIAN PACKAGING INDUSTRY –
Sector break down
Food & Pharma
Beverage 10%
85% USD 11 bn
USD 97 bn
Other
5%
USD 6 bn
Total Size US $ 114 Billion

14. INDIAN PACKAGING INDUSTRY –
Packaging Material break down
Labels
3%
Others
14% Flexible
Caps & 22%
Closures
6%
Glass
10% Rigid NO. OF PLAYERS
18%
LARGE - 40
Printed Cartons
17% Metal
MEDIUM - 7,000
10%
ORGANISED- 4,50,000
SMALL SCALE

15. POTENTIAL FOR PACKAGING INDUSTRY
WORLD Mn. TONS
RANKING
FOOD PROCESSING
EDIBLE OIL 3 7
INDIA 2%
MILK 1 90
FRUITS 2 47 USA 70%
VEGETABLES 2 90 BRAZIL 70%
SUGAR 1 12
THAILAND 30%
FOOD GRAINS 216
MALAYASIA 83%

16. INDIAN PRINTING INDUSTRY
o India, in the next 5 years is on the path of upgrading its benchmark of
quality because of the digital technology revolution in pre-press, press
and post-press.
o This would ensure keeping in tune to consumer‟s preference for quality
for an ultimate handshake of the printed product locally - globally.
o This could lead to a value growth in the range of 20 -25% against the
volume growth of 12 -15%.
o This decision to support quality up gradation needs to be taken at the
level of print buyers & consumers, as the pressure on printing ink
manufacturers is very high to reduce prices at the cost of quality.
o In other words, while we have prospered in the growth segment; we still
need to upgrade ourselves from C to B and B to A quality segment.
Contd....

17. INDIAN PRINTING INDUSTRYCOMPONENT -
PUBLICATIONS
o Out of world‟s 100 largest newspapers India holds 17 newspapers
o Rise in population & literacy would ensure the continued growth of the
newspaper industry
o Huge scope for growth - with 258 million literate adults in India, who
don‟t read any publication
o With increased number of publications; readers are exercising choices;
leading to increased habit of reading 2 newspapers among current
readers.
VALUE FOR MONEY –
To woo & retain more „n‟ more readers, publication are
o increasing the number of pages through supplements
o the quality of the pages & printing inks used, no. of colour pages is
also on the rise.

18. WORLD PACKAGING INDUSTRY - REGIONWISE
Population: 6046 mn; Per Capita : USD 75.25; Total Value: USD 455 Billion
Rest of Asia:
Population: 943.4 mn.(16%)
Potential: USD10 bn. (2%)
Per Capita: USD 10.6 Americas:
Population: 827 mn. (14%)
Oceania: Potential: USD 154 bn. (33%)
Population: 30.2 mn.(0.5%) Per Capita: USD 186.22
Potential: USD 37 bn. (8%)
Per Capita: USD 1225.17
Japan:
Population: 126.5mn.(2%) Europe:
Potential: USD 58 bn. (13%) Population: 1837 mn.(29.5%)
Per Capita: USD 458.5 Potential: USD 140 bn. (31%)
Per Capita: USD 76.21
India:
Population: 1014 mn.(17%)
Potential: USD 16 bn. (4%)
China:
Per Capita: USD 15.78
Population: 1268.9 mn.(21%)
Potential: USD 40 bn. (9%)
Americas includes NAFTA & Latin America. Per Capita: USD 31.52
Europe includes former Soviet Union, Middle East & Africa.

19. GLOBAL PACKAGING INDUSTRY –
Packaging Material break down
Others
Glass 3%
10%
Paper
36%
Metal
17%
Plastic
34% Total Size US $ 455 Billion

20. ALL INDIA BREAK UP OF PRINTING POTENTIAL BY VALUE
34% 22%
30%
14%
North West South East

21. THANK
YOU,,,,,,