Circulator is an email marketing company founded in 2007 with offices in Dublin and London. They send 8-10 million emails daily for a wide range of B2B and B2C clients. Their enterprise-level technology allows for easy use, automation, integration and secure hosting. Their USP is implementing best practice automated sales and marketing processes to drive commercial results for clients. Some client examples and case studies are provided showing significant revenue increases and cost reductions from using Circulator's services and platform.

2. Introduction to Circulator Founded in 2007, Dublin & London Office, Sending 8-10 Million Emails Daily Wide Range of B2B & B2C Clients: Government, Financial, FMCG, Tech etc Commercially Focused Email Marketing (Results Driven) We built and fully own the technology (Not white labeled) Easy to use Enterprise Level Technology (Automation, Integration etc..) Securely Hosted and protected to the highest industry standards Top Delivery Rates 99% V’s Industry Average of 80%. White listed etc. Local Tech & Creative support and guidance = Max ROI USP : “We Implement Best Practice, Automated Sales and Marketing Processes Into Your Business To Drive Commercial Results”

3. Some of our B2C Customers

4. Some of our B2B Customers

5. Some Interesting Numbers from the DMA Email marketing generated an ROI of €48 for every euro spent on it in 2010. Outperforming all other direct marketing channels. Total Revenue from Email in 2010 = €400bn!! 75% of online consumers prefer to receive promotional messages via email More than half of online consumers have made a purchase as the direct result of an email more than any other online communication channel.

6. What do Companies use Email Marketing for ?

7. Our Approach Plan Analyse Weeks / Months Strategy Improve Months / Years Set Up Test Launch Days / Weeks Report

8. Understanding the customer lifetime value

9. Integration & Event Based Automation

10. Customer Lifecycle Automation

11. Win Back & Re-Awakening Automation

12. Shopping Cart Abandonment Automation

13. Circulator Split Testing Drives Results Financial Services Provider – “We generated over €1,000,000 of new business via the Circulator platform in 12 months – the ROI was roughly 50 times higher than our Google Ad spend.” Online Gaming Industry – “Using the Circulator platform, we reduced the cost of acquiring website visitors from €14.50 to €0.22.” UK Student Accomodaition provider sold out its entire remaining development within its first months of working with Circulator Financial Services Provider – “We generated €1,000,000 of new business via the Circulator Platform in 12 Months” Fashion – “We increase the number of Fans on Facebook by 94% in one month” Retailer – “We increased our Footfall by 44% in one week”

14. Different Types of Campaigns Win Back Re-Awakening Product Launch Cross Sell Offer Based News & Viral

15. Only 30-40% of People See This 60-70% of People will see this Example Email With and Without Images

16. 30% of People See This 70% of People will see this A Large Financial Services Client achieved a 36% uplift in Direct Online sales as a result of implementing our approach. Optimised – Content & CTA’s visible, clickable

17. Data Growth Auto Responder = Conversions Facebook Subscription Module – Grow your list database

18. Integrate with Google Analytics Allows you to see how your email traffic interacts with your site. Track conversions etc. All traffic sources from Circulator Emails are visible in your Google Analytics Account.

19. Use email to determine your subscribers preferences Display Targeted Advertising with a much higher ROI on the Ad Spend Endless opportunities … Offer Lead / Viral / Cross Sell / Affiliate etc. Integrate with Google Ads Re-Marketing