Industrial marketers face pressure to demonstrate ROI amid challenges like bot traffic and inaccurate data. IEEE GlobalSpec focuses on delivering high-quality data, enhancing campaign security, and ensuring compliance with data privacy regulations. They have implemented strategies to monitor and improve engagement, showing notable performance metrics in their webinars and e-newsletters.

1. Setting the Standard
for Reporting and
Performance.
Industrial marketers are experiencing significant pressure to deliver a quantifiable return on
their investments, with marketing programs under intense scrutiny in today’s highly measurable
digital media environment.
Even with the most sophisticated CRM and marketing automation systems in place, calculating
ROI can be a challenging task. Many industrial marketers look to quantity as a key measure of
performance. More clicks and more contacts equal better results, right?
Not necessarily.
Link checkers, bots, and other media challenges are presenting marketers with campaign data
that doesn’t tell an accurate story of program performance. While a campaign might present a
high number of clicks, if those clicks are coming from unqualified contacts – or worse, bots –
it’s highly unlikely they would ever lead to a sale.
GlobalSpec.com/advertising sales@IEEEGlobalSpec.com 800-261-2052

2. At IEEE GlobalSpec, we are committed to reporting the highest
quality of data to our customers. Since the beginning, our audience
has been comprised of engineering, technical and industrial
professionals who have registered with our site – using real contact
information – in exchange for access to the content we deliver.
Over the last 12 months, we have implemented a series of
improvements and enhancements to our push marketing products
to further ensure that we are providing you with unparalleled
data quality.
SECURITY.
We are continuously enhancing and updating our systems to
ensure that we are blocking any bad bot activity and providing you
with only true professionals who have engaged with your content.
These activities have included filtering out questionable click
activity; distributing our e-newsletters, product alerts and other
push marketing vehicles via secure email server (HTTPS); and
implementing additional layers of security software.
COMPLIANCE.
At IEEE GlobalSpec, we closely monitor advancements in data
privacy legislation and take proactive measures to ensure
compliance. In advance of the Global Data Protection Regulation
(GDPR) taking effect in 2018, we instituted a full scale re-
engagement campaign to refresh consent for all registered users
from impacted countries. As additional legislation (such as the
California Consumer Privacy Act) is finalized and its impact on
our audience and our customers becomes more clearly defined,
we will develop and implement similar processes for ensuring
engagement and compliance in impacted areas. You can be
assured that your IEEE GlobalSpec leads are fully compliant.
ENGAGEMENT.
Additionally, we continue to perform routine list hygiene and
maintenance to ensure that your message is being delivered to
the most engaged audience.
Results-driven marketing programs that deliver actionable,
quantifiable data are a mandate in today’s B2B business
environment. IEEE GlobalSpec delivers results you can trust.
WEBINARS:
• 200+ IEEE GlobalSpec webinars
in the last 12 months
•
•
105,000+ full contact leads
56% conversion rate
(registrants to attendees, live and
on demand)
E-NEWSLETTERS:
• 80+ titles
• 6.2 million total subscriptions
• 12.9% average unique
click-through rate
• 9% open rate
PRODUCT ALERTS:
• 1.1 million total subscriptions
• 159 alert topics
• 9.8% average click-through rate
• 7.9% open rate
IEEE GLOBALSPEC
PRODUCT
PERFORMANCE
HIGHLIGHTS