Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Boost your online earnings through marketing with social networking. If you are out to draw potential customers, expand your online presence as well as exposure and the financial future of your company, a good and effective way is to know everything about online marketing and social networking. Something that is proven effective.
This presentation puts forth the importance of email marketing in today's business scenario as it's one of the most affordable modes of communication with the prospect for promoting the product or service of an organization.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Boost your online earnings through marketing with social networking. If you are out to draw potential customers, expand your online presence as well as exposure and the financial future of your company, a good and effective way is to know everything about online marketing and social networking. Something that is proven effective.
This presentation puts forth the importance of email marketing in today's business scenario as it's one of the most affordable modes of communication with the prospect for promoting the product or service of an organization.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
Email marketing is a powerful digital marketing strategy that allows businesses to connect with their target audience directly through personalized email messages. It provides a cost-effective and efficient way to communicate, engage, and build relationships with customers. With email marketing, businesses can deliver relevant content, promotional offers, and updates directly to subscribers' inboxes. This direct communication channel enables businesses to nurture leads, drive conversions, and generate repeat business.
Email Marketing refers to the act of
sending commercial messages to a
group of potential customers via email.
In other words, an email sent to the
customers can be called emailmarketing. These emails may consist
of advertisements, offers, ebooks,
solicit sales, etc. anything that helps
the business as well as the company.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Slides from the Mass Transmit webinar for insurance industry marketing professionals. The webinar showed ways to use email marketing to reduce time, budget and resources and increase results.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
Matt is a geek turned marketer with over 10 years experience across retail and online. He currently oversees the retention, loyalty, affiliate and cross sell marketing strategy and team at Confused.com, the UK’s first car insurance price comparison site.
Read Matt's presentation 'The power of e-mail marketing automation' from Oi15
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Workshop Agenda Technical Issues Email Marketing Overview How to integrate email into your marketing mix 1 2 3 4 Moving up the email marketing food chain
3. “ The process of delivering relevant , engaging and timely marketing messages about your products and services to a specific group of recipients via electronic mail.” Email Marketing gives you unprecedented access to your audience … (office, sitting room, kitchen, car … via laptop, iPad, mobile) Killing Time via Mobile – make mobile content that fits! Main advantages over other mediums: - High ROI - Low Cost - Flexibility - Low barriers to entry - Traceability - Speed - Accessibility - Impact What is Email Marketing?
4.
5. Statistics Email marketing generated an ROI of €48 for every euro spent on it in 2010. Outperforming all other direct marketing channels. Total Revenue from Email 2010 = € 400bn!! 75% of online consumers prefer to receive promotional messages via email More than half of online consumers have made a purchase as the direct result of an email marketing - more than any other online communication channel.
6.
7. Average Open Rates in Ireland – 2009 Popular Question : what is the average open rate ? Realistic Answer : There is no real average !!
8. Evolution of Email Marketing Plain Text with attachment Image Based with tracking Optimised, Automated..
18. Main CTA was Image based – should be html Use ‘Alt Tags’ to prevent email client from auto inputting text Keep the ‘T&C’s’ short !! Technical Issues - But what if images don ’ t download?
19. Example Email With & Without Images 70% of people will see this Only 30% will view the images automatically
25. Planning : Why - Who – How If doing a monthly email, map out 6 - 9 months in advance with at least two stories / creative / offers for each month. Integrate with in-house calendar of events (summer, Christmas, Religious holidays etc). Goals : Method – Measurement – ROI Be clear in your objectives. In order to really measure success, it is vital to know why you are using email marketing, what you hope to achieve by using this method of communication and decide what the value is to your customer. Once you have set your goals, you can then prepare a method of measurement. Security : Data Protection Data protection laws are in place to protect the customer and it is highly important to respect the laws surrounding the collection and storage of data. Permission : Acquisition of Subscribers Just because a customer bought a product from you in the past, does not necessarily mean that you can add them to all your mailing lists and send them content whenever you deem appropriate. It is better practice to notify them that you will be adding them to a mailing list Top Ten Tips
26. Content : Seasonal , Relevant The world is suffering from information overload, with messages being sent via social media, billboards, direct mail, publications and more. This means that the message you deliver must be informative, entertaining and engaging with a focus on the target audience. Sending content that matters will increase engagement, interest and help you achieve your end goals. Database Growth : Methods and Incentives Your message must be relevant, but remember that your database should be too! Keeping your data relevant and up to date is a key way of ensuring that the right message gets to the right people. Data Segmentation : Importance of testing Your message may be relevant to different sections of your database, and this is why segmentation of your database is vital. There are various different ways to segment data and this will depend on the data, the service or product and the type of message you will be sending. Top Ten Tips
27. Preparation : Timing is everything Once you have collated your data and segmented it accordingly, set clear goals for your campaign and created engaging content, an email marketing strategy will structure the campaign and allow for those “unknown issues” to be dealt with easily. Test the market – preparation and planning Social Media : Benefits and Pitfalls The emergence of social media has changed the face of communication for ever. Rather than choose between email and social media, combine these powerful mediums to your advantage. Incorporate Twitter, blog updates, Facebook links and video with your email and generate user content which can then be used in future mailings. The more involved customers are in your email marketing campaign, the higher your interaction rates will be and this will benefit your end goal. Delivery : Things to watch Now that the message is ready to go, the next challenge is getting into the inbox of your intended target customer. Testing, good planning and optimised content all help towards getting the message to the inbox. There are no shortcuts you can take to avoid the spam filters, but with the assistance of your email marketing provider, they can ensure your message does not fall into the spam folder. Top Ten Tips
28. Effort : The biggest decline in campaign interaction occurs two months after opt in Email Marketing does not stop once the email has been sent – review and refine constantly Make sure that your message is always targeted, relevant, interesting, engaging and useful Remember : The better the email marketing campaign, the better the return Aim : Why are you engaging with your customers in the first place? Remember: Email marketing does not stop once the message has been sent. The better the email marketing campaign, the better the return – this, after all, is why we should engage with your customer. Some Additional Pointers
29. Sample Email Marketing Plan Week 1 Week 2 Week 3 Week 4 Month1 Month 2 Month 3 Quarter 1 Quarter 2 Quarter 3 Strategy Plan Analyse Improve Set Up Design Report Deliver Set Up Split Test 1 Split Test 2 Execute Campaign Analyse Results Run Multiple Campaigns Review & Update Strategy Train & Design Reset KPI’s Campaign Review CRM Systems Cleanse & Consolidate Customer Data Consolidate Campaigns Segment & Analyse Segment & Analyse Segmentation Integration Integrate Google Track & Report Results Affiliate Program
30. Define the Types of Campaigns New Business Campaign Loyalty Campaign Touch Campaign Special Offer Campaign Reawakening Campaign Viral Campaign Strategy Plan Analyse Improve Design
31. Define Creative for different segments / campaigns Strategy Plan Analyse Improve Design
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33. List Building & Data Management Top Tip Subscriber option to choose which information they want to receive (after email capture)
34. List Building & Data Management Don’t ask for too much personal info & make it easy to use
38. Data Growth Auto Responder = Conversions Facebook Subscription Module – Grow your database
39. Social Media v Email Marketing 51 years since the first website 40 years since the first email 17 Years since the first social networking site (geocities) A newsletter goes into the inbox and sits there, whereas social networks use a stream-based interface metaphor, where new postings constantly replace old ones.
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41. Incorporate this into Subject Line, similar to ‘mail merge’ e.g. Company Law Seminar @ the G Hotel – Galway on Tue 17th Why Segment your Data
45. 4. Test, compare and pick a winner 3. Choose the right testing methodology 1 . Decide what to test 2. Determine how to measure success The Testing Process
47. B2C Split Testing Results – Jan 2011 Best performing time is Sunday @ 2:30pm which produced a 21.5% interaction (double the campaign average) SendDate Send Day / Time Interaction % 01/17/2011 Mon - 10.30 12.5 01/17/2011 Mon - 14.30 11.32 01/17/2011 Mon - 19.30 10.99 01/18/2011 Tue - 10.30 9.49 01/18/2011 Tue - 14.30 10.17 01/18/2011 Tue - 19.30 10.67 01/19/2011 Wed - 10.30 9.9 01/19/2011 Wed - 14.30 10.44 01/19/2011 Wed - 19.30 9.79 01/20/2011 Thur - 10.30 9.86 01/20/2011 Thur - 14.30 9.67 01/20/2011 Thur - 19.30 9.73 01/21/2011 Fri - 10.30 9.86 01/21/2011 Fri - 14.30 9.94 01/21/2011 Fri - 19.30 9.94 01/22/2011 Sat - 10.30 9.82 01/22/2011 Sat - 14.30 10.82 01/22/2011 Sat - 19.30 14.62 01/23/2011 Sun - 10.30 17.21 01/23/2011 Sun - 14.30 21.58 Average 11.54
48. Other Test Variables : Subject Line, Sender Name, Content (4 Stories V 2), Frequency, Segmentation Test Results – Variable: Time & Day, KPI: Open Rate Subject Line Time Day : Date Opens % Unsub % Click:Open 10 Things To Remember Before.. 10:30 Mon 18 Jan 21 0.2 34 10 Things To Remember Before.. 14:30 Mon 18 Jan 23 0.2 36 10 Things To Remember Before.. 10:30 Tue 19 Jan 26 0.2 38 10 Things To Remember Before.. 14:30 Tue 19 Jan 31 0.2 38 10 Things To Remember Before.. 10:30 Wed 20 Jan 34 0.2 39 10 Things To Remember Before.. 14:30 Wed 20 Jan 30 0.2 38 10 Things To Remember Before.. 10:30 Thur 21 Jan 28 0.2 36 10 Things To Remember Before.. 14:30 Thur 21 Jan 26 0.2 34 10 Things To Remember Before.. 10:30 Fri 22 Jan 22 0.2 33 10 Things To Remember Before.. 14:30 Fri 22 Jan 14 0.2 32
49. Google loves new relevant content – why not use your email marketing activities to improve your SEO by automatically archiving your messages with ‘SEO aware' tags. Integrate with Google Analytics and track what happens after the subscriber clicks through to your site Real ROI Measurement Integrate with Google Analytics and “close the loop..” Use email marketing to help your SEO
50. Q: When you want to share something from the Internet with your friends or family, such as a video, link or article, what methods do you use? Viral Email Marketing..
51. Allow people to Share your emails.. Don’t forget email sharing.. “ As a result of one person receiving our newsletter, 1000 new people received it.” Why ? The info was relevant !
53. Integrate Video into your email campaigns US Internet users viewed 14.8 billion online videos in January 2009 Emails containing video - interaction rates up by 150%