Marketing Automation suite, that replaces more than 8 different tools in the e-marketing segment. It is best for usage by small & medium sized companies, as well as sitebuilders, hosting providers etc.
Marketing Automation suite, that replaces more than 8 different tools in the e-marketing segment. It is best for usage by small & medium sized companies, as well as sitebuilders, hosting providers etc.
Distribution Hacking 101 - How to Achieve GrowthMatthew Berman
This is a guide to distribution hacking (also known as growth hacking) through paid advertising. In this, I outline a process for achieving growth through rigorous testing. This presentation is for beginners and intermediate.
Ad monetization: What we learned from our 700+ apps & gamesGameCamp
Learnings from many tests and iteration of ad moentisation approaches. Which ad placements do work, which ones did not work? How to monetise different types of games?
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Conversie Optimalisatie als continu procesOrangeValley
Jay de Groot van Metadimensions gaat in op het belang van het vormgeven van een continue proces voor conversie optimalisatie en het belang van kennisborging. Hoe vergroot je het draagvlak binnen de organisatie en zorg je er voor dat steeds meer mensen affiniteit krijgen. Hij introduceert Metadimensions als start-up en waarom organisaties als Ahold en Philips hiermee zijn gaan werken.
User acquisition in mobile gaming: where do i start?GameCamp
How to start working with user acquisition in mobile gaming? Which topics do you need to focus on at the beginning? How it looks like for different mobile genres? Mobile attribution, fraud detection.
Optimising user acquisition through LTV predictionGameCamp
Have you ever burnt money on unprofitable UA? Was there an opportunity to scale that you missed? Identifying potentially long-term profitable campaigns as soon as possible using LTV prediction can double or triple profits of the mobile game. In this talk, we will look at how to effectively reallocate user acquisition investments early in campaigns’ lifetime using Machine Learning. We will shed light on some of the challenges game studios face when building a fully automatic LTV prediction pipeline for games with investment optimisation in mind.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Distribution Hacking 101 - How to Achieve GrowthMatthew Berman
This is a guide to distribution hacking (also known as growth hacking) through paid advertising. In this, I outline a process for achieving growth through rigorous testing. This presentation is for beginners and intermediate.
Ad monetization: What we learned from our 700+ apps & gamesGameCamp
Learnings from many tests and iteration of ad moentisation approaches. Which ad placements do work, which ones did not work? How to monetise different types of games?
Scaling Growth and UA in mobile gaming based on Peaksel exampleGameCamp
Scaling UA activities based on Peaksel example. Why did we decide to start UA when we did? Who do you need to get started? What did we learn based on our successes and failures? What would we do differently? What worked better for us, where worked less? How do we try to combine performance with creativity? Tips and tricks on how to get started.
Conversie Optimalisatie als continu procesOrangeValley
Jay de Groot van Metadimensions gaat in op het belang van het vormgeven van een continue proces voor conversie optimalisatie en het belang van kennisborging. Hoe vergroot je het draagvlak binnen de organisatie en zorg je er voor dat steeds meer mensen affiniteit krijgen. Hij introduceert Metadimensions als start-up en waarom organisaties als Ahold en Philips hiermee zijn gaan werken.
User acquisition in mobile gaming: where do i start?GameCamp
How to start working with user acquisition in mobile gaming? Which topics do you need to focus on at the beginning? How it looks like for different mobile genres? Mobile attribution, fraud detection.
Optimising user acquisition through LTV predictionGameCamp
Have you ever burnt money on unprofitable UA? Was there an opportunity to scale that you missed? Identifying potentially long-term profitable campaigns as soon as possible using LTV prediction can double or triple profits of the mobile game. In this talk, we will look at how to effectively reallocate user acquisition investments early in campaigns’ lifetime using Machine Learning. We will shed light on some of the challenges game studios face when building a fully automatic LTV prediction pipeline for games with investment optimisation in mind.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Digital Marketing Analytics Services - A complete solution guideEaglytics_Co
Unveiling Eaglytics.co: Your Premier Destination for Data Analytics Solutions in Digital Marketing
In today's digital age, where data reigns supreme, businesses are increasingly relying on analytics to drive informed decisions and enhance their marketing strategies. Among the myriad of companies offering data analytics solutions, Eaglytics.co (https://eaglytics-co.com/) stands out as a beacon of excellence. As a prominent player in the realm of digital marketing analytics, Eaglytics.co (https://eaglytics-co.com/) offers a comprehensive suite of services tailored to meet the diverse needs of modern businesses.
At Eaglytics.co (https://eaglytics-co.com/), we understand the pivotal role that data plays in shaping the success of digital marketing campaigns. With a team of seasoned experts and cutting-edge technology at our disposal, we empower businesses to harness the full potential of their data and unlock valuable insights that drive growth and innovation.
What Sets Eaglytics.co (https://eaglytics-co.com/) Apart?
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1) Comprehensive Suite of Services
2) Customized Solutions
3) State-of-the-Art Technology
4) Robust Reporting and Insights
Our Range of Services:
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i) E-commerce Analytics: Elevating Engagement and Conversion
ii) Digital Marketing Analytics : Your Partner for Holistic Growth
iii) App/Product Analytics: Optimizing User Experiences
iv) Construction Analytics: Your Blueprint to Success
Why Choose Eaglytics.co (https://eaglytics-co.com/)?
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a) Proven Track Record: With a proven track record of success and a portfolio of satisfied clients across diverse industries, Eaglytics.co has established itself as a trusted leader in the field of digital marketing analytics.
b) Dedicated Support: Our team of experts is committed to providing unparalleled support and guidance every step of the way. Whether you have questions about data interpretation, need assistance with implementation, or require custom solutions, we're here to help.
c) Continuous Innovation: In an ever-evolving digital landscape, staying ahead of the curve is essential. That's why we're dedicated to continuous innovation, regularly updating our technology and methodologies to deliver cutting-edge solutions that drive results.
d) Transparent Pricing: We believe in transparency and fairness in all our dealings. Our pricing structure is straightforward and competitive, with no hidden fees or surprises.
In Conclusion:
In a world where data is king, https://eaglytics-co.com/ reigns supreme as your premier destination for data analytics solutions in digital marketing. With a commitment to excellence, innovation, and customer satisfaction, we're dedicated to helping businesses thrive in the digital age. Whether you're a small business or a multinational corporation, partner with Eaglytics.co and unlock the power of data to fuel your success.
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
Presentation on self-service and return on investment (ROI) by Spencer Newsham, Public Sector Account Director at LivePerson. Presented at Local Digital Futures: The Internet of Things & Local Public Services on 8 June 2015 in London.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
7 Approaches to Achieving Progressive Growth in Digital - a presentation used at the Internet Marketing event hosted in Wembley 8th May 2014
Presented by a Stream:20 Digital Consultant
New-era Analytics for online campaignspptxmarcdhalluin1
Ad fraud, the cookieless future, campaign measurement are 3 of the ingredients forming the online ad world's perfect storm.
Legacy verification tools are seen increasingly as not fit for purpose, having for years not being able to detect significant volumes of adfraud subsequently discovered.
New era tools with post bid javascript tags get the job done.
Brands wanting to benchmark their campaign results can now do so.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Align tech to objectives
Reach the right audience
Report & optimize
Buy better inventory
Campaign Objectives Sample tools
3. Determining value
Evaluate cost of additional technology against:
Accuracy of output
Ability to influence results
Impact on campaign KPIs
cost of technology < gain in results
4. Measuring impact: viewability
Ad-server data may suffice for reporting & optimization
0%
10%
20%
30%
40%
50%
60%
70% % Impressions in-view by day
Desktop display campaign served through programmatic platform
5. Measuring impact: bot traffic
% fraud Fraud tax
No optimization 10% $0.20 CPM
Post-opt 2% $0.04 CPM
Savings 8% $0.16 CPM
*Active optimization by collecting site and supply vendor through DSP macros
0%
5%
10%
15%
20%
% bot activity
In-house programmatic campaign with $2 eCPM
6. Measuring impact: audience targeting
116%
183%
49%
10%
48%
118%
5%
52%
109%
11%
40%
60%
15%
98%92%
142%
34%
6%
37%
90%
42%
83%
3%
34%
56%
3%
79%
0%
50%
100%
150%
200%
QC QC High A B B High C D E F G H H High I J
Nielsen DAR comScore vCE
Third-party data providers can increase media cost by 50% or more for a $2 eCPM
Only some data providers increase audience lift sufficient to offset cost
Average lift over control group in targeting 6 demographic segments
7. Key Takeaways
Ensure efficiency improvements outweigh incremental costs
Test multiple providers
Evaluate need for best-of-breed vs. lowest cost
Editor's Notes
Will an existing solution suffice?
Doubleclick viewabilty may not be accepted for billing but may be good enough for optimization