6. A scalable business idea?
Smart speaker adoption doubled in the U.K. in 2018
rising to 9.5 million monthly active users (eMarketer)
-
20,000
40,000
60,000
80,000
100,000
120,000
01/01/2018
01/02/201801/03/2018
01/04/2018
01/05/2018
01/06/2018
01/07/2018
01/08/2018
01/09/2018
01/10/2018
01/11/2018
01/12/2018
01/01/2019
01/02/2019
UK Voice App downloads
Jan 18 to Feb 19
5.7m 2018
7.
8.
9.
10. 170,000 users on database
92% opt in rate
Over 4,000 customer reviews
4.5 star rating across Google Assistant & Amazon
Best in class user experience
11. “This has allowed me to discover fantastic products that are
now weekly staples for my shop”
“Received my free sample…Will now purchase on my next
shopping trip”
“It’s nice to actually try things which I usually wouldn’t”
“I’ve just ordered my free sample. Something I’ve been
eyeing up in the shops for a while now but didn’t want to take
the plunge in case it wasn’t nice. Nice I can try before I buy
and if it’s nice buy the big size with confidence! J”