LaterPay is a payment solution that allows users to access paid content and services and pay later. It converts one-time users into paying customers by offering a variety of payment models including single purchases, time passes, and subscriptions. This provides benefits like generating additional incremental revenue, converting loyal users to subscribers, and complementing existing subscription models without reducing traffic or ad revenue. Case studies show it can generate millions in additional sales without cannibalizing other streams. LaterPay integrates easily and provides tools to optimize the payment and conversion process.

1. Empowering paid content and services across the web

2. What we do.
A patented payment solution that onboards users into
paying customers.
On platform monetization with full control for publishers.
Integration within minutes.
No upfront registration or upfront payments.
Aggregating payments across websites and devices.

3. LaterPay: Agree to pay later.
That’s it.
Buy an article Buy a Time Pass Buy a Subscription

4. ONE-TIME USERS SUBSCRIBERS
SINGLE PURCHASE TIME PASSES SUBSCRIPTIONS
Make users aware of paid
content and services
Make the process for loyal
users more convenient
Convert loyal users into
subscribers
Minimum entry barrier Maximum monetization
Multiple revenue models,
complementing subscriptions
Benefits:
Complementing subscriptions.
Incremental revenues.
Generating subscribers.

5. The first Payment Platform
designed for the digital economy.
LaterPay’s Core Technology
Connectors and plugins
API for payment facilitation
API for integration with scalable partners
Conversion funnel and upselling tools
Connector

6. No dip in
traffic
No loss of
ad revenue
2-4 paid articles offered per day, mixed with 120 free articles
78% of readers buy within 10 seconds
29% of readers have paid the $5 threshold multiple times
3 million sold articles within a year
Case Study:
Generating additional revenues without
cannibalizing existing revenue streams.

7. Users who agree to purchase content up front who
register and pay when they reach the $5 threshold75.5%
30% Users who buy individual items who move on to
flat rate and time-based purchases
78% Of users who buy do so in fewer than 10 seconds
The results.

8. General results.
0% Chargebacks from credit cards
0,00098% Chargebacks from SEPA

9. General results.
90%
of all purchases happen in the first 3 days
-> optimization offers huge potential in long tail business
+180% optimization and promotion add substantial revenues
(+80% for following 4 weeks and another 100% for the next 9 months

10. Why new transactional based
models are important?
Instantaneously create financial relationship and enable
transactional business
We are allowing content providers to have a direct
relationship with the customers.
Lower customer acquisition costs and churn reduction.

11. What we have learned.
Users pay for content.
Users pay for quality.
Users pay for convenience.

12. Cosmin Ene
CEO, LaterPay
Twitter: @cosmoene
Email: cosmin@laterpay.net
Read now,
Play now,
Watch now,
Use now,
Listen now,
and pay later
Donate now,