The document discusses the effectiveness of email marketing and marketing automation for businesses. It provides various statistics showing that email is the most effective content sharing method for B2B buyers, and that email is critical for generating revenue and enabling products and services. It also notes that the majority of Fortune 500 companies have adopted marketing automation, and that companies using marketing automation see a 10% increase in their sales pipeline contribution.

1. EMAIL MARKETING
Inbound Marketing Methods

2. WHY BUSINESSES
SHOULD USE EMAIL
MARKETING
Inbound Marketing

3. B2C MARKETERS
WHO LEVERAGE
EMAIL AUTOMATION
HAVE CONVERSION
RATES AS HIGH AS
50%
eMarketer

4. 2014 B2B Content Preferences Survey
EMAIL DOMINATES
ALL OTHER
METHODS OF
CONTENT SHARING:
88% OF B2B
BUYERS USE EMAIL
TO SHARE
CONTENT.

5. 59% OF B2B
MARKETERS SAY
EMAIL IS THE MOST
EFFECTIVE CHANNEL
FOR GENERATING
REVENUE.
BtoB Magazine

6. Pardot
60% OF MARKETERS
IN 2015 CLAIMED
THAT EMAIL IS A
CRITICAL ENABLER
OF PRODUCTS AND
SERVICES, VERSUS
42% OF MARKETERS
IN 2014.

7. WHY YOU SHOULD
CONSIDER ADOPTING
MARKETING AUTOMATION
Inbound Marketing

8. ClickZ
59% OF FORTUNE
500 B2B
COMPANIES
HAVE ADOPTED
MARKETING
AUTOMATION.

9. B2B MARKETERS WHO
IMPLEMENT
MARKETING
AUTOMATION
INCREASE THEIR
SALES-PIPELINE
CONTRIBUTION BY 10%.
Forrester Research

10. Lenskold and Pedowitz
63% OF
COMPANIES THAT
ARE OUTGROWING
THEIR
COMPETITORS
USE MARKETING
AUTOMATION.

11. 63% OF COMPANIES
OUTSOURCE ALL
OR PART OF
MARKETING
AUTOMATION
STRATEGY PLAN.
Ascend2

12. ARMED WITH THE KNOWLEDGE OF THESE EMAIL AND
AUTOMATED MARKETING STATS, HOW MUCH DO YOU PLAN
TO CHANGE YOUR EXISTING APPROACH TO MARKETING?
WE CAN HELP AUTOMATE YOUR MARKETING FOR YOU.
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