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Agency roadshow 2012
- 1. Powering smarter marketing Emailvision WIFM Below the line Engagement 2012 Fareita Udoh Partner Sales Manager www.emailvision.com
- 2. Agenda ● Our Expertise ● Our Customers ● Technology Evolution ● Changes in marketing budgets ● Change in customer engagement ● Acquisition Vs Retention ● ROI ● Customer Relationship Marketing #1 ● Acquisition & Retention Rules ● What’s in it for a digital agency? ● Video ● Case Studies ● Client Focus ● Your Questions www.emailvision.com
- 3. Delivering Automated Marketing Solutions since 1999 ● International leader in email, mobile and social marketing ● 22 offices in 18 countries ● 800 employees ● 4000 clients ● 100 new clients / month ● $90M annual revenues / 40% organic growth ● Sending 550K global campaigns / month ● The 1st company to deliver SaaS Customer Intelligence ● The 1st company to integrate CI and Campaign Management ● Recognition as a technology leader by:
- 4. Some of our 4000+ Customers www.emailvision.com
- 5. Technology Evolution 5
- 6. Marketing Automation Software spend will reach $4.3B in 2015 www.emailvision.com
- 7. Change in engagement Revenues Mass email & social Targeted email & social Analytics driven Marketing Marketing 1-1 Marketing www.emailvision.com
- 8. Acquisition Is Sexy! Retention is Boring...Right? • Acquiring new customers can cost as much as five times more than satisfying and retaining current customers. • A 2% increase in customer retention has the same effect as decreasing costs by 10% • Depending on the industry, reducing your customer defection rate by 5% can increase your profitability by 25 to 125% • Customer profitability tends to increase over the life of a retained customer www.emailvision.com
- 9. ROI The DMA found that the average return on investment for every $1 spent on email was $40.56 in 2011. That number far outstrips other marketing channels. Though that number is an average that includes retention email, it gives a good idea of the potential that email has as an acquisition channel. www.emailvision.com
- 10. Acquisition Channel – Rules of Engagement Respect subscribers Permission Clarity Ban “batch and blast” from your vocabulary Continually optimize Subject line Transactions Data is king Content Data is precious Layout/Images Behaviour Calls to action Day or Time Delivered www.emailvision.com
- 11. Customer Relationship Marketing = #1 Win Back Reactivate Conversion Customer Ask for Upsell referrals Cross Sell www.emailvision.com
- 12. Retention Channel – Lifecycle Automated Lifecycle programs can enhance customer satisfaction and ultimately turn customers into profitable customers www.emailvision.com
- 13. Retention Channel – Complimentary Tech Automated marketing is enhanced with complimentary technologies • Abandoned shopping carts • Abandoned browsing sessions • Interactive web experience • Prompts to shop • Social media engagement using Facebook as a shop front/encouraging shares and likes www.emailvision.com
- 14. Abandoned Basket www.emailvision.com
- 15. What’s in it for a Digital Agency? ££$$€€ • One of the world’s largest Telecoms provider • We manage approximately 200 campaigns with them every month. • 200 x £200 = £40,000 per month 40 different creative per month (including Template design and build) 40 x £1500 = £60,000 per month 6 days Consultancy & Strategy per month (including, reporting, optimisation / split testing / test execution, strategic advise / support) 6 x £1150 = £6,900 per month Total monthly revenue for this example = £106,900 Annual Revenue £1,282,800 www.emailvision.com
- 16. Nimble adaptable agency model www.emailvision.com
- 18. Enterprise Edition Customer “We have now started to use Emailvision’s Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and Customer Intelligence engagement and it’s just the beginning.” helped Republic quadruple their Laura Henderson conversion rates Online Marketing Manager UK
- 19. Enterprise Edition Customer “As soon as we started working with Customer Intelligence it provided a new and interesting perspective into our customers’ behaviour. Emailvision has provided Office with a wealth of support and advice; as a result the tool was set up quickly and Using Campaign actionable customer insight could be Commander Office Shoes derived right away.” has experienced open rates of 39% and Click-Through Sarah Snowden rates of 19% CRM Manager at Office Shoes UK www.emailvision.com
- 20. Email and Mobile Customer “Emailvision has developed a fast and simple solution for us that keeps email marketing in the hands of local dealerships, while making it easy to maintain consistency with our corporate guidelines. We’re now able to measure and learn from the performance of our email marketing and plan to use the Using Campaign Commander information about our customers to Mercedes dealerships can develop more sophisticated and now deploy email campaigns relevant messages.” in 60 seconds, achieving Michiel Corluy open rates of 40% and click E-Business Officer through rates of 11% Mercedes-Benz Cars www.emailvision.com
- 21. Client Services “The added value of Emailvision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills and best practices is a great relief to us. Unilever Europe uses Campaign Commander for 37 different It enables us to focus more on the brands coordination of our Brand-Online- Activities. Well done!” Jens Geilser IT Partner Manager at Unilever Germany
Editor's Notes
- Emailvision offers a fully integrated marketing solution called Campaign Commander Enterprise Edition. With one SaaS product license, users of Campaign Commander have access to customer intelligence plus email, mobile and social campaign management. Our product is designed to give marketers visibility and control of their client data so they can create targeted marketing campaigns with higher response rates and campaign profitability. Our product strategy is focused on making campaign execution across these channels faster and more successful. Additionally we want to enable companies who are operating across boarders to expand their global online marketing with international product support. Campaign Commander Enterprise Edition features three integrated components, plus a marketing dashboard: Customer IntelligenceCustomer Intelligence enables marketers to rapidly explore and visualize their client data. Millions of records can be analyzed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams. Email and Mobile MarketingThe intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted ‘smart segments’ that generate higher response rates with every campaign. Social Media MarketingSocial Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns. Campaign Commander DashboardDesigned specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customized widgets display real-time views on all activities.