This document provides an overview of key topics covered in a BTEC First Award exam for Digital Media Sectors and Audiences. It discusses media language, the differences between analogue and digital media, the production process, and understanding audience research methods. The key points covered include defining media language concepts like MuSCLE, explaining how analogue signals differ from digital binary code conversion, and describing primary, secondary, quantitative, and qualitative research approaches.

1. Media Recap
BTEC First Award

2. Exam – Digital Media Sectors and Audiences
Learning Aim A Understanding sector, products and platforms
Broadcast, E-Media and Print & Synergy
Analogue v Digital
Types of products and The Production Process
Multimedia technology and consumption
Learning Aim B Understanding audiences
Individual viewing v collective viewing
Types of audience and Media Regulation
Understanding research and audience profiling
Learning Aim C Audience Engagement
Media Language
Audience theory
Creative tasks

3. What have we covered so far?
• Media Language
• Analogue v Digital
• The Production Process
• Understanding Research

4. Media Language
• MuSCLE
M MISE EN SCENE
U This is for YOU
S SOUND
C CAMERAWORK
L LIGHTING
E EDITING

5. Analogue v Digital
• Analogue is a physical product that
uses a continuous signal
• Digital involves the conversion of
digital properties into binary
(computing code)
• Why is this relevant? What is the
impact of the change from
analogue to digital?

6. The Production Process

7. Understanding Research
• What is primary research?
• What is secondary research?
• What is quantitative research?
• What is qualitative research?

8. So…
• How are you organising your NOTES for Media?
• How are you planning to revise key terminology?