The document discusses considerations for designing a new TV game show, including understanding the target audience and ensuring audience engagement. It describes how audiences can be categorized by demographics like age, gender and social class, as well as psychographics like attitudes and interests. An example target audience is identified as male 16-25 year olds who enjoy comedy, games and technology. The document also discusses differences between individual and group media consumption, as well as active audiences who interact with media versus passive audiences who are simply influenced by it.

1. Audiences
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2. A new TV game show
• You need to design a new game
show
• What would we need to learn
about the target audience?
• How could we ensure that our
audience engages with the
product?

3. How do we categories audiences?
Demographics
• Gender
• Age
• Social Class
Psychographics
• Attitudes
• Interests
• Opinions
Your game show might target male 16-25 year olds. They are hedonistic young adults who enjoy
comedy and computer games. They live for today and don’t worry about getting older, they just
want to have fun. They are also interested in technology and are tech savvy.

4. Why do you watch Netflix by
yourself instead of watching TV
with your family?

5. Individual v Group Consumption
Individual
• Engages with digital media alone
• Privacy
• Convenience
• Individuality
• Accessibility
• Control
Group
• Engages with digital media with
others
• Social interaction
• Competition
• Belonging
• Sharing

7. How do audiences engage with media?
Active Audiences
• Audience consumption interacts
with the product
• Audience interactions contribute
and can become part of the
production
• The audience has an element of
control
Passive Audiences
• Audience does not interact
• Does not generate content or
influence the production
• Media influences the audience’s
thoughts and opinions

8. Active – Uses and Gratifications Theory
• Audiences make CHOICES about what they want to
consume
• The following FOUR uses have been identified:
• Diversion - escape from everyday problems and routine
• Personal Relationships - using the media for emotional
and other interaction, eg) substituting soap operas for
family life
• Personal Identity - finding yourself reflected in texts,
learning behaviour and values from texts
• Surveillance - Information which could be useful for
living eg) weather reports, financial news, holiday
bargains
WHAT DO PEOPLE DO WITH THE MEDIA?

9. Passive – Hypodermic Needle Model
• Audiences accept the messages
that they are given
• They are unfiltered or
UNMEDIATED
• Experience, intelligence or
opinion does not matter
WHAT DOES MEDIA DO TO THE PEOPLE?

13. A new TV game show
• You need to design a new game
show
• What would we need to learn
about the target audience?
• How could we ensure that our
audience engages with the
product?