There are two units that make up 50% each of the final grade for A2: G324 Advanced Portfolio in Media coursework and G325 Critical Perspectives exam. For G324, students complete a promotional package including a music video up to 3 minutes and two ancillary tasks. For G325, the exam consists of a 2-hour paper assessing skills development and one production, as well as contemporary media issues. Both units provide grading criteria for work at a high Level 4 standard, focusing on technical skills, planning, creativity, and group contribution.

1. There are two Units in A2
G324: Advanced Portfolio in Media –
Coursework
G325: Critical Perspectives – Exam
Both of these units are worth 50% of the final
grade.

2. Coursework Details
G324: Advanced Portfolio in Media
• Promotion Package which is worth 60 marks.
•Evidence of planning and research is worth 20
marks.
•Evaluation is worth 20 marks.

3. Promotional Package - There is 60 marks within this section and
consists of 3 products.
- Main Task (40 marks):
A music video that has a creative effect to it and cant last longer
than 3 minutes long.
- Ancillary Task (10 marks each):
1. A digipak for the albums release – this is to promote your music
video.
2. A magazine advertisement for the Digipak.
Examiners are looking for clear similarities within all three
products as they want you to create a BRAND IDENTITY

4. Evaluation Questions
• In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
• How effective is the combination of your main product
and ancillary texts?
• What have you learnt from your audience feedback?
• How did you use new media technologies in the
construction and research, planning and evaluation
stages?

5. Section 2 - G325: Critical Perspectives
This exam is 2 HOURS long.
There are two sections to this paper;
1. Section A: Theoretical Evaluation of
Production (50 marks)
2. 2. Section B: Contemporary Media Issues (50
marks)

6. Exam Section A
Section A has two compulsory questions:
• Q1(a) asks you to describe and evaluate your skills development
over the course of all your production work, from AS to A2.
• Questions will be based on one or two of the categories: digital
technology, research/planning, creativity, post-production or
using conventions from real media products.
• Q1(b) asks you to select one of your productions and evaluate it
in relation to one of the following media concepts: genre,
narrative, representation, audience or media language.

7. Section B: Contemporary Media Regulation
• What is the nature of contemporary media regulation
compared with previous practices?
• What are the arguments for and against specific forms
of contemporary media regulation?
• How effective are regulatory practices?
• What are the wider social issues relating to media
regulation?

8. Research and Planning Grading
For a Level 4 band (16-20 marks):
• Planning and research evidence will be complete and detailed.
• There is excellent research into similar products and a potential target
audience.
• There is excellent work on shot-lists, layouts, drafting, scripting or
storyboarding.
• There is excellent organization of actors, locations, costumes or props.
• Time management is excellent.
• There is excellent skill in the use of digital technology or ICT in the
presentation.
• There are excellent communication skills.
• There is an excellent level of care in the presentation of the research
and planning.

9. Grading of Music Video
For a Level 4 band:
There will be excellent demonstration in the creative use of most
of the following technical skills:
• Shooting material appropriate to the task set: including
controlled use of the camera, attention to framing, variety of shot
sizes and close attention to mise-en- scene.
• Editing so that meaning is apparent to the viewer and making
selective and appropriate use of shot.
• Transitions, captions and other effects.
• Recording and editing sound with images appropriately.
• Excellent contribution to group construction is evident.

10. Grading of Ancillary Tasks
For a Level 4 Band:
The candidate is expected to demonstrate excellence in the
creative use of most of the following technical skills:
• Awareness of conventions of layout and page design.
• Awareness of the need for variety in fonts and text size.
• Accurate use of language.
• The appropriate use of ICT for the task set.
• Appropriate integration of illustration and text.
• Framing a shot, using a variety of shot distances as appropriate.
• Shooting material appropriate to the task set: selecting mise-en-
scene including colour, figure, lighting, objects and setting.
• Manipulating photographs as appropriate, including cropping
and re-sizing.
• Excellent group contribution is evident.