The document discusses trends for 2010 that will impact businesses, including global integration, the participatory internet, workforce demographics, software as a service, virtualized data and devices, and simplicity from design. It focuses on three opportunities: employee-driven integration, global collaborative innovation, and aggressively pursuing simplicity and hosting. Themes for 2010 include opening data to reuse, capturing participation, transitioning to simple hosted tools, encouraging customization, and rewarding sharing. It provides examples of how these trends could impact building employee profiles and the employee desktop.

1. 2010 CIO Outlook
Roo Reynolds
(with thanks to Dave Newbold)
© 2007 IBM Corporation

2. IBM CIO Technology and Innovation
2 2010 CIO Outlook © 2007 IBM Corporation

3. IBM CIO Technology and Innovation
CIO Outlook
“The 2010 CIO Outlook
2010 trends and impact is a point of view on future
Current opportunity gaps
IBM business transformation
and a roadmap for
Enterprise 2.0
IBM’s CIO organization”
Employee scenario
Inhibitors
Indicators
3 2010 CIO Outlook © 2007 IBM Corporation

4. IBM CIO Technology and Innovation
Trends with the most business impact in 2010
• Global integration
• Participatory internet
• Workforce demographics
• Software as a service
• Virtualized data and devices
• Simplicity from design
4 2010 CIO Outlook © 2007 IBM Corporation

5. IBM CIO Technology and Innovation
Opportunity gaps
• Plans are in place for data,
productivity, business process and
infrastructure optimization, and
transition to services oriented
architecture (SOA).
• Therefore, we focused the 2010 CIO
Outlook on:
1. Employee driven integration
2. Global collaborative innovation
“Its all about integration and innovation”
3. Aggressive pursuit of simplicity - Sam Palmisano, April 25, 2006
and hosting
5 2010 CIO Outlook © 2007 IBM Corporation

6. IBM CIO Technology and Innovation
2010 CIO Outlook themes
• Open data to (re)use
• Capture participation
• Transition to simple and
open hosted tools
• Encourage customization
• Reward sharing via reputation
• Integrate results with clients
6 2010 CIO Outlook © 2007 IBM Corporation

7. IBM CIO Technology and Innovation
Integration foundation: Services Oriented Architecture
SOA builds a foundation of application and
data services that permit business agility and
encourage the reuse and ‘remixing’ of
components
Manage Store/Channel Supply Chain & Finance Business
Customers Merchandising Operations Distribution Administration Administration
Channels Store/Channel Planning
Strategy
Financial
CRM Strategy SCM Alliances
IPT Labor Planning
LOB Planning
Insights Vendors Store Design
Distribution Perf. Mgt.
Market Mgt. MI
Transformation View
Customer Sat. Supply/ Inventory Tactics
Demand Process Design
Logistics
Promotions Space Mgt. Legal/Reg
Finance
Order Mgt. Procurement
Vendor Mgt. Store Mgt. Distribution
Execution
Ops. Treasury Real Estate
Customer
Accts. Item Mgt. Store Services Transportation Back Office HR
Customer Product
Directory Directory
Inventory Accounting IT Portal
Service SOA/REST
1. Service
Request
B2B
Interactions
3.
Service
Flow
Data “You will waste your investment in SOA
Existing unless you have enterprise information
Applications
New
that SOA can exploit."
Service
Logic 2. Gartner Research, 2005
7 2010 CIO Outlook © 2007 IBM Corporation

8. IBM CIO Technology and Innovation
Innovation foundation: Web 2.0 patterns
Service,
not software Users add value
• User-driven adoption • Recommendations
• Value on demand • Social networking
• Low cost of entry features
• Public infrastructure • Tagging
• User comments
• Community rights
management
Easy to use and remix
• Responsive UIs (AJAX)
• Feeds (Atom, RSS)
• Simple extensions
• Mashups (REST APIs)
8 2010 CIO Outlook © 2007 IBM Corporation

9. IBM CIO Technology and Innovation
Community: how it works outside the firewall
9 2010 CIO Outlook © 2007 IBM Corporation

10. IBM CIO Technology and Innovation
Software as a Service (SaaS)
The new generation of
hosted software is:
• Simpler to use
• Easy to deploy and manage
• Easy to customize
• As capable
• Often easier to integrate
• Lower cost
10 2010 CIO Outlook © 2007 IBM Corporation

11. IBM CIO Technology and Innovation
Enterprise 2.0 Social
Friending
Blogs
• This combination of SOA, Web 2.0 patterns and Blog comments
SaaS is the core of the 2010 CIO Outlook strategy Tagging colleagues
• Some analysts call this Enterprise 2.0* Reputation evaluations
Open wikis
• What is the business value for IBM? Tagging documents
Enterprise 2.0 Spectrum
• User driven innovation in search, data Open 'Activities' (task scripts)
quality, customer insight, process improvement, Using browser scripts
etc. Scripting formal processes
Desktop task mash-ups
• Simpler more productive solutions for Extending internal apps. (via
everyone, especially mobile employees script)
Writing Situational Applications
• Integration of user tasks, business processes
Desktop widgets
and social awareness to improve quality of
Data APIs
results
REST Services APIs
• Reduced cost and higher employee satisfaction Web Services
Technical
• Innovate Enterprise 2.0 solutions for our clients
* Andrew McAfee, Sloan Management Review, Spring 2006
11 2010 CIO Outlook © 2007 IBM Corporation

12. IBM CIO Technology and Innovation
Example: Building employee profiles
How can we do a better job finding the right people, building relationships and
trust?
• Auto profiling?
• Better search?
• Include patents?
• Include blogs?
Encourage tagging…
and then exploit it!
12 2010 CIO Outlook © 2007 IBM Corporation

13. IBM CIO Technology and Innovation
13 2010 CIO Outlook © 2007 IBM Corporation

14. IBM CIO Technology and Innovation
14 2010 CIO Outlook © 2007 IBM Corporation

15. IBM CIO Technology and Innovation
Example: Building employee profiles
How can we do a better job finding the right people, building
relationships and trust?
• Auto profiling?
• Better search?
• Include patents?
• Include blogs?
• Encourage tagging
and then exploit it!
• Social network
from tags
15 2010 CIO Outlook © 2007 IBM Corporation

16. IBM CIO Technology and Innovation
Exploiting tagging
16 2010 CIO Outlook © 2007 IBM Corporation

17. IBM CIO Technology and Innovation
Exploiting tagging
17 2010 CIO Outlook © 2007 IBM Corporation

18. IBM CIO Technology and Innovation
Exploiting tagging
18 2010 CIO Outlook © 2007 IBM Corporation

19. IBM CIO Technology and Innovation
Example: Employee desktop now and then
Current employee desktop:
• Many generalized tools Future employee desktop:
• Integration via cut & paste
• Simple, hosted tools
• Business process are ad hoc • Integrated by Activities and feeds
• Success depends on personal
• Business process visible and reused
experience and network • Success depends on community
• Limited mobility and client access • All components mobile and accessible
19 2010 CIO Outlook © 2007 IBM Corporation

20. IBM CIO Technology and Innovation
Detail: Employee desktop elements
Client dashboard Mobility
• Custom assembled • All Workplace
for client by the components
employee accessible at
• Allows extranet any time
access
• Is a Situational
Application
Activities
Catalog • Task oriented view
• Desktop widget
• Shared and refined
• Task specific
by everyone – all
‘mash-ups’ with tags, ratings,
sharing reputations and
recognition
20 2010 CIO Outlook © 2007 IBM Corporation

21. IBM CIO Technology and Innovation
Inhibitors
Critical issues are: “User acceptance is our
• Opening enterprise data for reuse measure of success”
• Creating web 2.0 component examples
• Creating lightweight infrastructures:
• Catalogs
• Federated and more secure identity (Higgins)
• Enterprise TR3 (tagging, rating, reputation and
recognition)
• Massive, reliable and inexpensive data stores
• Giving permission to employees
21 2010 CIO Outlook © 2007 IBM Corporation

22. IBM CIO Technology and Innovation
Leading indicators
Enterprise tagging server
Early adopter program
and component catalogs Dynamic
workplace
200
Collaborative innovation
175 environment Very low cost
storage
150
Unique tags created (cumulative 000’s)
70
TAP Early Adopter Membership (‘000s)
125
Open security 60
ValuesJam: employees
100 co-create IBM 50
corporate values
Business Process Web identity
75 40
visualizations and reputation
on desktop 30
50
20
25
10
2003 2004 2005 2006 2007 2008 2009 2010
22 2010 CIO Outlook © 2007 IBM Corporation

23. IBM CIO Technology and Innovation
…or with a billion-
person workforce?
23 2010 CIO Outlook © 2007 IBM Corporation