The document introduces an intervention project aimed at improving agricultural productivity and rural livelihoods in Ethiopia through market-oriented development. The project will use a value chain approach to strengthen selected livestock value chains including apiculture, fattening, dairy and poultry. Key components include participatory commodity development, improved knowledge management, capacity building, and development of best practices for scaling interventions. The project will employ principles of value chain orientation, innovation systems, business concepts, and participatory planning to identify pilot areas and introduce selected interventions for monitoring, learning and research.

1. Introduction to IPMS livestock value chain intervention Presented at the 19 th Ethiopian Society of Animal production Annual Conference Addis Ababa, Ethiopia, 15-17 December 2011 Dirk Hoekstra

2. Our Goal and purpose To contribute to improved agricultural productivity and production through market-oriented agricultural development , as a means for achieving improved and sustainable livelihoods for the rural population. By trying new and innovative approaches and technologies to strengthen the effectiveness of the Government’s effort to transform agricultural productivity and production, and rural development in Ethiopia through market-oriented agricultural development

3. How – project components Participatory commodity development using a value chain approach (production, input and output marketing, rural finance) Improved knowledge management by the actors Improved capacity of the actors to innovate, learn and link Development and promotion of knowledge on interventions, approaches for scaling out

4. Key development principles Value chain/market orientation Production driven by market demand/potential Supply inputs/services structure geared to market oriented production Business principles Innovation system perspective Technological, organizational and institutional interventions Value chain partner linkages/involvement/interaction/learning Knowledge based – generation, accessing and sharing Participatory Participation/involvement of actors in the value chain Creation of demand Environment, HIV/AIDS, gender sensitive

5. Participatory planning, implementation, M&E and learning Selection of Pilot Learning Woredas (PLWs) Identification of farming systems with similar development potentials Identification of marketable crop and livestock commodities Diagnosis of selected commodity value chains and support services Identification potential value chain interventions and service provision interventions Introduction of proposed interventions by project partners Monitoring, documentation and learning through diagnostic and action research

6. ESAP livestock value chain presentations Apiculture (honey) Fattening (Meat and live animals) Dairy (milk, butter) Poultry (eggs)