This document outlines the various settings that can be customized for a Google Ads campaign, including: The campaign name, type, targeted locations and languages. Device and network targeting options. Bidding and budget settings. Additional extensions and scheduling options like start/end dates and ad delivery settings. Demographic exclusions and automatic campaign optimization options. Experimental settings, social settings, and IP exclusions are also mentioned. The document provides brief descriptions of each setting that can be adjusted to tailor the campaign to specific goals.

1. -ByM.Janaradhan
SEM-Expert

2. 








Campaign name
Campaign type
Locations
Languages
Networks
Devices
Bidding option
Budget
Delivery method

3. 
Edit the name of a particular campaign.

4. 
Determines which of the settings and options
below you'll see as you customize your
campaign. Tailors the set-up process to just
what's relevant for your goals.

5. 
Target your ads to almost any geographic
area. Specify
countries, territories, regions, cities, or
custom areas where you want your ads to
show.

6. 
Target your ads by your customers' language
preference. For example, only customers
whose Google interface language is Spanish
will see ads in a campaign targeted to
Spanish

7. 
Determine where on the Internet your ads will
show. Ads can appear on Google's Search
Network or Display Network, or both (the
default setting).

9. 
Target your standard-sized ads to your
customers' devices, such as desktop or laptop
computers, iPhones, or other mobile devices
that have a full Internet browser (e.g.
smartphones).

11. 
Choose automatic or manual bidding for ad
clicks (Max. CPC). Advanced options let you
choose to pay per thousand impressions
(CPM bidding) or set a cost-per-acquisition
bid (Conversion Optimizer, CPA bidding).

12. 
Adjust your campaign's daily budget at any
time.

13. 
Choose either standard or accelerated
delivery for your daily budget to determine
how quickly your ads are shown each day if
your campaign is limited by budget.

14. 







Ad extensions
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic exclusions
Automatic campaign optimization (Display
Network only)
Experiment (BETA)
Social settings
IP exclusions

15. 
Show relevant business information (such as
a phone number) with your text ads. Create
and manage your ad extensions from the "Ad
extensions" tab.

16. 
Specify certain hours or days of the week
when you want your AdWords ads to appear.
You can also adjust bids for your ads during
certain time periods

17. 
Your ad rotation selection determines how
often we deliver your active ads in relation to
one another within an ad group. Frequency
capping limits the number of times your ads
appear on the Google Display Network to a
unique user.

18. 
Prevent audiences of a certain age or gender
from seeing your ad. Suppose you have a
shop that sells only women's clothes. In that
case, you might like to keep your ad from
being shown to men.

19. 
By default, your campaign is optimized based
on
the
targeting
elements
you've
selected, such as keywords, audiences, or
placements. Select "Auto-optimized" if you'd
like Display Campaign Optimizer to find
additional conversions for your campaign
automatically.

20. 
Make experimental changes to your
bids, keywords, and ad groups in your
campaign. As traffic accumulates on your
experiment, statistical differences may
emerge. Evaluate and apply changes based on
your tests.

22. 
Getting unwanted clicks that are costing you?
You can take your ads off certain
neighborhoods of the Internet map, so to
speak, by excluding computer or network IP
addresses from the Settings tab.