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Thanasis Papapostolou
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A brief presentation on Pay Per Click (PPC) advertising functions
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Pay Per Click (PPC) Advertising
1.
PAY PER CLICK ADVERTISING THANASISPAPAPOSTOLOU AUGUST 2016
2.
PPCADVERTISING SEM SEOPPC CONTEXT
3.
PPCADVERTISING Pay Per Click
(PPC) is an internet advertising model designed to direct traffic to websites. With PPC the advertiser pays the publisher a fee each time their ad is clicked. DEFINITION
4.
PPCADVERTISING The most common form
of PPC ads are displayed in search engine result pages (SERPs) PLACE
5.
PPCADVERTISING Websites with relevant
content Social Media Platforms PLACE
6.
PPCADVERTISINGHOW IT WORKS 1 2 3 Advertisers
Pool
7.
PPCADVERTISING Keyword Search CAMPAIGN DESIGN
& STRUCTURE Budget Campaign Structure Campaign Ad Group Ad Group Ad Keyword Keyword Keyword Ad Keyword Keyword Keyword
8.
PPCADVERTISINGGOALS & METRICS Impressions Clicks Click
Through Rate (CTR) = Clicks / Impressions Cost Per Click (CPC) = Total Cost / Clicks Conversions Quality Score ROI
9.
PPCADVERTISINGOVERVIEW Instant results Total control
over campaign & budget Targeted Pay only for performance Low entry costs
10.
PPCADVERTISINGGOALS & METRICS Thank
you !
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