digital marketing

1. sangam pandey 1
A Brief History and What's Next
How Digital Advertising Has
Changed

2. sangam pandey 2
Future - 2030s
Now - 2020s
Then - 2000s
📱
Mobile revolutionized access and
analytics gave insights into
audience behavior.
💻
Websites became commonplace
and early digital strategies were
tested.
📷
Digital tools emerged allowing new
avenues for customer outreach.
History Evolution Timeline

3. sangam pandey 3
Mobile optimization essential
📱
Social media expands reach
👥
Banner ads popularize web
🖼️
Search ads debut on Google
🔍
Email marketing takes off
✉️
January 1995 launch began
🖥️
Early Digital Advertising Strategies

4. sangam pandey 4
Late 2001
The burst of the dot-com bubble marked a transition
from a period of exuberance about new technologies to
one of greater skepticism and realism about profitability
online.
Mid 2001
Surviving internet companies retrenched and focused
on becoming self-sustaining, while investors became
more discerning in separating viable business plans
from speculative ventures relying on future growth.
Early 2001
In the aftermath, traditional companies that had rushed
online saw many of their internet ventures shut down or
sold, as focus returned to the fundamentals of running a
profitable business.
Late 2000
As the new millennium dawned, many dot-com
companies saw funding dry up and stock prices
plummet, bringing an end to the heady days of
unchecked growth and optimism about internet
businesses.
Dot-Com Bubble Burst

5. sangam pandey 5
March 2023 (four words)
📅
Rise of Google's search dominance
📅
Early search engine optimization
📅
Mid-2000s
👩‍💻
Web optimization became a key
digital marketing strategy as
companies refined their sites to
rank higher in search results.
📈
Google and other search engines
gained widespread adoption,
changing how people found
information online.
Web Search Tools Rise

6. sangam pandey 6
August second
📱
August ninth
📰
August sixteenth
📊
August twenty-third
💡
August thirtieth
📈
September fourth
👍
PPC Strategies Analyzed

7. sangam pandey 7
November 2020
October 2020
September 2020
👍
Viewers increasingly streamed
video content on the go, a trend
advertisers capitalized on.
👍
Brands experimented with different
video formats and lengths to
engage mobile viewers.
👍
Videos on smartphones became
common, allowing ads to reach
audiences anywhere.
Mobile Video Ads

8. sangam pandey 8
June 2023
Video ads on platforms like YouTube reach large mobile
audiences cost effectively.
May 2023
Mobile apps and responsive websites optimize the
customer experience across different devices.
April 2023
Targeted SMS and push notifications increase customer
engagement and purchases on mobile.
March 2023
With over 5 billion mobile users globally, mobile
marketing strategies are crucial for business growth.
Mobile Marketing Success

9. sangam pandey 9
2016 - 2018
2013 - 2015
2010 - 2012
📈
Metrics provided insights to
improve performance and ROI.
👨‍💻
Automation platforms streamlined
processes and personalized
experiences.
📊
Data analytics helped optimize
campaigns and understand
customers.
Information Driven Marketing

10. sangam pandey 10
2020s: Next Frontier
🔭
2010s: Data and Automation
🤖
Late 2000s: Mobile Revolution
📱
Early 2000s: Growth of Social
👥
Late 1990s: Dot-com Boom
💻
Mid 1990s: Early Days
📖
Digital Evolution Story

11. sangam pandey 11
Voice technology, artificial intelligence, and predictive analytics are
changing how companies reach customers online. Voice
assistants like Alexa and Siri have become mainstream, allowing
consumers to search for information and products using only their
voice. AI and machine learning now power many digital
advertisements and marketing campaigns, analyzing vast amounts
of customer data to personalize messages. Predictive modeling
helps companies anticipate customer needs and automate routine
tasks more efficiently.
Three Emerging Digital
Trends

12. sangam pandey 12
Embracing New
Technologies
Adapting to Change
Continuous Advancement
📱
Now, mobile optimizations and
analytics tools allow marketers to
engage audiences anywhere,
anytime through various digital
channels.
💻
As the new millennium arrived,
companies began utilizing search
engines and social media to build
their brands online.
📈
From the dawn of the internet in the
1990s, early pioneers explored
email and basic websites to
connect with customers.
Digital Marketing Evolution