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A Business Model innovation !
- 1. Business Model Innovation Today‘s success is the enemy of tomorrow‘s success
- 2. They both miss the moment when they should have left their successful path, to re-think their business model
- 3. The innovation cycle spins faster than ever in nearly all industries Innovation either increases the customers’ value of a product or a service, or lowers their costs and therefore creates a competitive advantage.
- 4. Mr. Apple
- 5. Mr. Dell
- 6. Misconceptions about innovation Innovation stands from ideas nobody has had before
- 7. Misconceptions about innovation BIG success requires BIG resources
- 8. Misconceptions about innovation 3. Innovations are always based on boosting technologies
- 9. Successful innovators learn and recombine, whereas the pioneers are eaten by the wolves.
- 10. 14 of today’s 25 most innovative firms have innovated their business model and not just their technology
- 12. What exactly is a business model innovation ? 1.Who is your target customer ? 2. What do you offer to the customer ? 3. How do you create your value proposition ? 4. How do you generate revenues ?
- 13. What do you have to do to innovate your own business model ? 1. Initiation 2. Ideation 3. Integration 4. Implementation
Editor's Notes
- GIULIA: Dear professor and collegues, Goodmorning. I’m Giulia FEDE: …and I’m Federica G: today we would like to briefly present What is a business model innovation. F: and as you can read from the slide the basic idea behind it is that Today success is the enemy of tomorrow success.
- G:Have you ever wondered why highly successful companies like Nokia and Kodak suddenly loose their edge ? F:Didn’t they have plenty of resources, top employees and profound knowledge of their market ? G:Probably They were too busy managing their daily business and serving their customer instead of envisioning future opportunities F:That’s why they both miss the moment when they should have left their successful path to rethink their business model..
- F: The innovation cycle spins faster than ever in nearly all industries. Innovation either increases the customers’ value of a product or service, or lowers their costs and therefore creates a competitive advantage.
- G: For example APPLE_ creates an enormous perceived customer value with its compelling new product
- G: While DELL_ reduces its costs or working capital by building new processes.
- F: There are many misconceptions about innovation: 1)innovation stands from ideas nobody has had before
- F: 2)big success requires big resources
- F: 3)innovations are always based on boosting technologies But Luckly they are all wrong!!
- G: Succesfull innovators learn and recombine, whereas the pioneers are eaten by the wolves.
- F: 14 of today’s 25 most innovative firms have innovated their business model and not just their technology. G:Take firms such as :google. Amazin ,ebay : great algorithms yes, but it is the business model not just the technology that is responsible for their success
- F: So what exactely is a business model innovation?
- F: A business model provides answers to 4 questions: 1) 2) 3) 4) A business model innovation changes at least two of these dimensions.
- G: Most of the time innovation is about learning from others and reinventing your business model, not just your technology. This could be done in a structured process. we advise you to follow 4 steps: 1)2)3)4)
- G: Thanks to incorrect management behaviour and organizations resistance more than 70% of changing initiatives fail, therefore we have to keep a few words in mind: F: 1) Only implement one business model at a time 2) Clearly communicate the new business model and the needed changes 3) Innovation needs time 4) get top management commitment
- And we would like to end our presentation with a quotes from Bernard of Chartres If I have seen further it is by standing on the shoulders of giants. Thank you