Level up your startup through Telkomsel's accelerator program
1. LEVEL UP YOUR STARTUP
THROUGH ACCELERATOR
PROGRAM
Telkomsel as the #1Telco provider in Indonesia has been supporting
the nation through its digital business.One of our open innovation
strategies is collaboration with digital startups to develop new
businesses through incubation and acceleration.
CoLearn Online , September 16th, 2020
Eko Seno Prianto
GM Business Incubation Telkomsel
2. About Me
Corporate Experience:
- GM Business Incubation | Telkomsel (2019 – present)
- GM IOT New Business Development | Telkomsel (2017 – 2019)
- Product Manager Enterprise Mobile | Telkomsel (2016 – 2017)
- Operations Manager Corporate Account | Telkomsel (2013 – 2014)
Education:
- MBA | Tepper Business School | Carnegie Mellon University (class of 2016)
- Computer Science | Universitas Indonesia (class of 2005)
Eko Seno Prianto
Startup Experience:
- Co-founder, Business Development, Finance | Akusuka, LLC (2015 – 2016)
- Co-founding CEO | mod777 (2012 – 2014)
- Web developer | Narrada.com (2005 – 2006)
- And many other fail-to-launch ideas ☺
3. STARTUPS FAIL!
90%
of new startups fail
75%
of venture-backed startups fail
34%
fail in the first two years
Source: various
4. FAILURE REASONS
AND COMMON MISTAKES
LACK OF
PRODUCT-MARKET FIT
• Ideas and assumptions not tested
• Focus on development, not the
market and customers
• Not launching soon
• Late to pivot
FINANCIAL
PROBLEMS
• Cash flow run out (82% failures)
• Unsustainable business models
• Premature scaling. 70% startups
are too early to scale up
TEAM
PROBLEMS
• One-person team vs too many
founders
• Lack of expertise and experience
• Common background,
unbalanced roles
• Not sharing the same belief and
goals
Source: various
5. NOT SO SECRET
ADVISES TO STARTUP FOUNDERS
VALIDATE THE MARKET
• Build something people want
• Test your ideas quickly and cheaply
• Desktop research is not enough, talk
to your customers
• Launch and go to market soon
• Get your first customer quickly
• Start small and focus
• Fail fast, learn fast. If needed, pivot
• Focus on your competitive
advantages, not your competitors’
CREATE GROWTH
• Spend as little money as possible
• 33% startups in the US launch with
less than $5,000
• Measure your growth
• Scale up when you reach profit
• Do not rely on getting investors.
Investors will come if the business is
great
• Build strategic partnerships and
collaborations
CHOOSE THE RIGHT TEAM
• Founders need to have what it takes
to make things happen
• Rule of thumb: 2 to 4 founders is
ideal
• Complete and complementary
expertise and roles (3H)
• Know well your co-founders and
team
• Create founders’ agreement
• Get mentors, not board of advisors,
share your ideas and get advises.
Mistakes are preventable, try to avoid them.
Again, the vast majority startups fail. Ask yourself: why do you want to run your startup?
Source: various
6. How does accelerator and incubator help
startups to grow
*Based on Tinc deep interview with startup communities
Tinc running community program and gather current top startups issues
Takes lot of costs and
resource to pivoting and
strengthen our solutions
Startups need expert
mentorship especially
during this pandemic era
Market access and
commercial partnerships
are important for startups
to accelerate
Especially in incubation
period, startups need
access to RnD facilities
and how can we help them?
DISCOVERY IDEATION SCALE UP EXPAND
Minimum Viable
Product Product Launch
Tractions,
Active Users
Customers,
Revenue
Incubation Support : Product development, market
testing, pivoting solutions, mentorships and RnD facilities
Acceleration Support Market access and
commercial partnership
PROTOTYPING POC / TEST PILOTING COMMERCIAL
7. D
DIGITAL
ECOSYSTEM
MARKET ACCESS
• Nation wide network and coverage
• 160+ mio subscribers
• 30K+ corporate customers
DIGITAL ECOSYSTEM
INNOVATION LAB
• Testing lab (IOT, 5G)
• Sandboxing platforms
• Development kits
8. SUMMARY
Top Failure Reason
Lack of
Product
Market Fit
Financial
problems
Team
problems
Simple Tips
Validate the
market
Create growth
Choose the
right team Ecosystem
Collaboration
Choose the right
supporting platform