This document discusses case studies as a learning tool used in management education. It explains that a case study provides a written record of events at a company or industry over time. When analyzing a case study, students diagnose problems, consider solutions, and justify the best option. Case studies illustrate what students have learned and provide hands-on experience with real problems managers face. The document outlines tips for effective case study analysis, such as thoroughly reading the case multiple times, taking notes, and relating answers to theories and concepts being studied. Common errors include not integrating points into a solution, not using relevant course concepts, and making assumptions without accepting case facts.

1. Presented by
Niaz Muhammad Sahil

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What is case study
Why use case studies
Learning objectives of case studies
How to analyse a case studies
Common errors made in case study analysis

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A useful learning tool  used in management
education to give student a feel for the
complexities if the real work and how the
theories, models and research being studied
can be used in practice.
A case study is a written record of the events
that occurred at a particular company or
within a particular industry over a number of
years.

4. • To diagnose what the problems or issues
in the case are, and why they have
occurred, to consider a variety of
solutions; and to justify what you believe
to be the best solution.
• Case studies are often used to not only
illustrate what a student has learned and
retained in class, but also to provide
students with valuable hands-on
experience.

5. When analyzing a case study, you will
have an opportunity to learn about the
types of problems that many companies
and industries encounter. You will also
have an opportunity to analyze the steps
other managers have taken to correct
specific problems and concerns. This will
put your problem solving skills to the
test and allow you to engage in exciting
discussions with classmates and
professors.

6. If you want the case study analysis to be
professional and accurate, you must have a
clear understanding of the issues that the
company or industry faced. Read the case
thoroughly before you start. Feel free to
take notes as you read and when you have
finished, consider re-reading the case just
to make sure you haven’t missed anything.

7. Always read the questions 1st and then
the whole case. The idea behind this is
that when you read the questions first
you come to know what exactly you
have to look for in the case. It makes
finding answers easier. You can even
mark the important points while
reading. This saves a lot of time.

8. See to it that your answers are in your own
words and not just directly copied from the
case word to word...
Include examples as much as possible , but
make sure its related to the topic.

9.  Not integrating the various points
into a preferred solution
 Not using theories and concepts
currently being studied in the course
 Ignoring practicalities

10.  Not understanding and accepting the
facts of the case
 Not explaining exactly what the
problems are and why they have
occurred
 Making unwarranted assumptions to
try to simplify the case
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11. Niaz Sahil