Martin Cordwell is a 44-year-old male mechanic who enjoys watching action films on Netflix and Sky Movies in his spare time. He prefers films that have an in-depth plot and focus on the development of a vigilante character or group overcoming evil. While quick action is acceptable, Martin enjoys films more if they avoid becoming cheesy or losing their plot structure in the second half, instead focusing on character development and learning more about the protagonist.

1. This person fits the
Martin Cordwell
Age: 44
Gender: Male
Occupation: Mechanic
demographic that our chosen genre in as he is a male
over the age of 35. He spends many nights watching
Netflix or sky movies. He enjoys watching action
films. As with his job as a mechanic he listens to the
radio while he works so we should use a lot of
mainstream music which he listens to throughout the
day because this would help appeal to the 35+ demographic but we shouldn’t
use it to heavily as it may put others off. He likes to watch quite in depth action
films and also films with a vigilante type character or group. Because he likes it
when the main character or group prevail he is a key believer and likes the
element of good beating evil.
Martin: I enjoy to watch action films when I get home after dinner it’s good to
relax with while my wife is out at work. I enjoy most action films as long as
they follow the action structure and don’t become corny or cheesy halfway
through as I feel that ruins the film. I don’t mind films that throw you into the
action straight away however I prefer films that get more into the plot over
time and you learn more about the character and begin to like them more.
We Learnt from this that we should take on board what he has said in the fact
that we shouldn’t make too much happen straight at the start and should
maybe focus on character development at the start to make the audience like
the group to counter what acts they have to commit.