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2. What is Itertextuality?
Itertextuality is the shaping of texts meanings by other texts.
It can refer to an author’s borrowing and transformation of a
prior text or to a reader’s referencing of one text in reading
another. Intertextuality is when you are able to make
recognize references between texts are therefore able to
understand a deeper meaning of the idea being raised.Some
texts refer directly to each other – such as in ‘remakes’ of
films, extra-diegetic references to the media / society in the
animated cartoon The Simpsons, and many amusing
contemporary TV ads. Intertextuality can be found in a
number of forms. Intertextuality can be signified in the form
of conversations, thoughts, architecture, sounds and physical
activity.By referring to other texts and other media reminds us
that we are in a mediated reality. This runs counter to the
dominant ‘realist’ tradition which focuses on persuading the
audience to believe in the on-going reality of the narrative.

5. Itertextuality is also used in
music videos as well as films.
These two
pictures are
music videos.
The first one
was created in
1953 and then
Madonna
copied ideas
from the
original music
video and
made it her
own.

6. Examples :