2. CONTENTS
Inrtoduction
Internet Of Things(IOT)
IOB
IoB in Business
Use Case of IoB
Benefits of IoB
Market products more Effectively to customers
Improve the user/customer experience
Access to consumer lifestyle information
Improving SEO
Risk Element
4. Internet Of Things(IOT)
“The internet of things (IOT) describes the
network of physical Objects – “things” or
Objects- That are embedded with sensor ,
software and other Technologies for the purpose
of connecting and exchanging data with other
devises and Systems over Internet.”
5. . IOB .
The number of Internet of Things (IoT) devices has
doubled over the past five year.
The collection of usage data and data by these
IoT devices provides valuable information about
users’ behavior ,interests and preferences.
Thus the Internet of behavior (IoB) was born.
6. . IOB .
IoB: ” Collection of huge set of data to drive behave”
IoB is the Extension of IoT.
The data and Information from IoT devices leads to
Knowledge and wisdom.
7. IoB in Business
The data and Information collected by the IoT
devices are used for generating Knowledge and
Wisdom about users’ behavior, interests and
preference and promote new products and
marketing strategies from a human Psychology
perspective is IoB.
8. Use Case of IoB
Social credit Score System in China based in face recognition.
Each entry is given a social credit score ,with rewards for those who
have a high rating and punishments for those with low Scores.
So based on the Score of the people, they are given government
facilities.
9. IoB
According to Gartner , a global research firm , by 2023
40% of world population will have their behavior track
through IoB.
Also by 2025 more than 50% of world population will have
their behavior tracked.
These Knowledge/data will be used by private and
government for different marketing purposes.
IoB becomes key of sales and marketing.
10. Benefits of IoB
1. Markets products more effectively to customers.
2. Improves the user/customers experience.
3. Access to consumer lifestyle information.
4. Improving SEO.
11. Market products more Effectively to
customers
IoT creats a lot of data and information and when these
data are converted into knowledge and wisdom its,easy to
identify all the platform the customer interacts with and
we get a detailed information about the customer.
More effectively we can implement the marketing
strategies to these customers.
Ex:- Uber
12. Improve the user/customer experience
Improving their products, by organization based on the
detaied information collected about the customer and
thus improving the user experience.
When the product is improved it satisfies the users
concerns and expectations.
13. Access to consumer lifestyle information
Our lifestyle is completely tracked with IoT devices.
E.g: Coffee Machine
14. Improving SEO
SEO is Search Engine Optimization, practice of increasing
the quantity and quality of traffic to your website through
organic search engine results.
With the introduction of IoB, an improved version of SEO,
Search Experience Optimization(SXO) is developed.
System understand the intent.
